Oliver Meakings

I'm the founder of Senja.io, a bootstrapped SaaS that helps you collect, manage and share customer testimonials. 

Senja helps you collect testimonials using automations, and share them as images, widgets, popups, Walls of Love, links and videos.

I'd love you to try it: Senja.io

Co-Founder

Co-founder of Senja.io. Collect, manage and share your testimonials.

Olly Meakings

Last week's #buildinpublic report for Senja

We added $500 net MRR

- 48 upgrades
- 37 downgrades
- Work to reduce churn continues
-- Our focus is new product features, onboarding changes and + education to get people activated

Building a bootstrapped SaaS in public, without the BS

I’m thinking of starting a SaaS mastermind 

→ Other SaaS founders
→ Over $40,000 MRR
→ Bootstrapped or seed only 
→ High intent / dialed in

Any #buildinpublic people interested?

My biggest marketing mistake?

Not sending enough emails

I've spent YEARS wondering what nurture emails to send to leads, how I should personalize them for different buyers, and how to sequence them most effectively

I've planned SOP-style emails, customer-centred emails, behavioural emails, "claim your account" emails

I've created 10+ nurture sequences for different ICPs

But this was all over thinking

Nurture emails have one goal: remind people you exist

Everything else is a nice to have

So I've decided to stop thinking about what to write, and start hitting send

#buildinpublic

I used to run a music website that compared pop stars with potatoes

Now I spend most my day writing quite-nice sales and marketing assets assisted by AI

I want to capture some of the silliness and weirdness of my past

Who out there is sharing audacious, ridiculous marketing in the B2B space?

Is there any humour left? #buildinpublic

We're doing $1million ARR with 3 people

But now I am looking for the fourth

I want the marketer that can work alongside me and help take Senja from $1,000,000 -> $2,000,000 ARR

I'm personally working on product and lifecycle marketing

So I want the person that will do customer-centred marketing

Collaborating with partners, educating sign ups, reaching out to dream customers

Where do you find this type of person?

My instinct is that I need to head hunt them and this person won't come to me

Am I wrong #buildinpublic?

PS. the end goal is 5 people, best product, calm but productive company, $4,000,0000 ARR

Wilson Wilson

My ex-cofounder emailed me last week.
"I can't believe it's a year and I'm still dealing with this stuff."

He wasn't talking about code. Or bugs. Or customers.

He was talking about documentation.

Internal tools, vendor logins, how things were wired together. Lots of things that weren't written down. I left the company months ago and he's still reverse-engineering decisions I made from memory.

The thing is - I knew it was a problem when I was there. We even did a big documentation sprint to fix it. But we rushed through it and tons slipped through the cracks.

That's the trap. Documentation never feels urgent. It's always tomorrow's problem. Until someone has to leave, or a customer asks a question nobody can answer, or you spend 45 minutes finding something that should take 30 seconds.

I got that email and thought: this is literally the problem I'm building Ferndesk to solve.

Every founder I talk to has some version of this story. The docs are outdated. The help center is embarrassing. The knowledge is trapped in one person's head.

And every single one of them says the same thing: "Yeah, I know. I'll get to it."

You won't. Not because you're lazy. Because it's never the most urgent thing - until it is.

The best time to document was six months ago. The second best time is before someone sends you that email.

Founder of Ferndesk | I help SaaS founders save time on docs | Writing about building a SaaS from zero.

Our best product managers don't work for us. They're our customers.

One has been filing detailed feature requests for weeks. Not "it would be cool if..." ideas.

I mean "this button should do X when Y happens" level specs.

We shipped most of it. Fast.

When she saw the changelog, she recognized her own fingerprints all over it. She emailed us immediately to thank us.

We didn't just reply "thanks." We sent her a $50 gift card.

It's not about the money. It's about acknowledging that our customers are part of our team.

They're no longer our users. They're evangelists. They tell their friends. They defend us in comments. They invest because we invest in their ideas.

If you have a customer who cares enough to complain or critique in detail, don't just fix it.

Treat them like a co-founder. Ship their ideas. Then thank them for the roadmap.

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taplio

The Battle

Olly Meakings

Wilson Wilson

Followers

Posts

Engagements

Likes

Performance ScoreOlly Meakings's LinkedIn Performance

Performance ScoreWilson Wilson's LinkedIn Performance

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taplio

The Battle

Olly Meakings

Wilson Wilson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olly Meakings's LinkedIn Performance

Performance ScoreWilson Wilson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOlly Meakings's LinkedIn Performance