Oliver Meakings

I'm the founder of Senja.io, a bootstrapped SaaS that helps you collect, manage and share customer testimonials. 

Senja helps you collect testimonials using automations, and share them as images, widgets, popups, Walls of Love, links and videos.

I'd love you to try it: Senja.io

Co-Founder

Co-founder of Senja.io. Collect, manage and share your testimonials.

Olly Meakings

Last week's #buildinpublic report for Senja

We added $500 net MRR

- 48 upgrades
- 37 downgrades
- Work to reduce churn continues
-- Our focus is new product features, onboarding changes and + education to get people activated

Building a bootstrapped SaaS in public, without the BS

I’m thinking of starting a SaaS mastermind 

→ Other SaaS founders
→ Over $40,000 MRR
→ Bootstrapped or seed only 
→ High intent / dialed in

Any #buildinpublic people interested?

My biggest marketing mistake?

Not sending enough emails

I've spent YEARS wondering what nurture emails to send to leads, how I should personalize them for different buyers, and how to sequence them most effectively

I've planned SOP-style emails, customer-centred emails, behavioural emails, "claim your account" emails

I've created 10+ nurture sequences for different ICPs

But this was all over thinking

Nurture emails have one goal: remind people you exist

Everything else is a nice to have

So I've decided to stop thinking about what to write, and start hitting send

#buildinpublic

I used to run a music website that compared pop stars with potatoes

Now I spend most my day writing quite-nice sales and marketing assets assisted by AI

I want to capture some of the silliness and weirdness of my past

Who out there is sharing audacious, ridiculous marketing in the B2B space?

Is there any humour left? #buildinpublic

We're doing $1million ARR with 3 people

But now I am looking for the fourth

I want the marketer that can work alongside me and help take Senja from $1,000,000 -> $2,000,000 ARR

I'm personally working on product and lifecycle marketing

So I want the person that will do customer-centred marketing

Collaborating with partners, educating sign ups, reaching out to dream customers

Where do you find this type of person?

My instinct is that I need to head hunt them and this person won't come to me

Am I wrong #buildinpublic?

PS. the end goal is 5 people, best product, calm but productive company, $4,000,0000 ARR

B2B Influencer Marketing @OBVIOUS

I help SaaS build awareness and generate leads through B2B Influence.

Managed +100 campaigns in 2024.

Impressions: 6.4M
Clics: +16K
Leads: +4K
CPM (Average): $32
CPC (Average): $5.4
CPL (Average): $37

Marc Richard

We’re hiring. Again.

At OBVIOUS, we help SaaS & B2B companies like Notion or Amplemarket HQ generate pipeline via Creator-Led Growth.

We’re looking for 2 Senior Growth Account Managers (1 Full Time / 1 Freelance)

👉 You’re a fit if:
- Managed B2B tech clients in a marketing agency
- Helped SaaS companies generate leads/pipeline

If you understand funnels, CPM, CTR, SQLs, pipeline & revenue, not just marketing tasks, we should talk.

1️⃣ Full-time offer -> https://lnkd.in/ezQdXiz2

2️⃣ Freelance offer -> https://lnkd.in/e9bp2aiC

🏷️  Tag a friend that could be a good fit 🙏

OBVIOUS is over.
At least the version you knew.

But to understand why, we need to go back before OBVIOUS even existed.

Before OBVIOUS, I launched Follow,  a LinkedIn extension to extract people engaging on posts (yours, competitors’, creators’, etc.).

Launched through creators.
No ads.
No outbound.
Just creator distribution.

In 2 months:
→ 1,500+ sign-ups
→ $10K+ MRR

That’s when it clicked:
Creators weren’t a branding channel.
They were an acquisition channel.
OBVIOUS was born from that insight.


Over the past 2 years, we’ve rebuilt the company around one question:
How do we turn LinkedIn Creators into a predictable, scalable acquisition channel?


V1 — B2B Influence Agency

Goal: generate leads through creators.
Playbook: More creators.More posts.More reach.

Pipeline came in.
But organic has a structural flaw: Same creator. Same topic. Same format.

Two weeks apart → completely different results.
Organic alone = roulette.

You can’t build GTM on unpredictability.


V2 — LinkedIn Influence Agency

We focused on where buyers actually are.
Better ICP alignment. Better conversations. More pipeline.
Still dependent on organic reach.


V3 — Influence + Outbound

We realized we weren’t extracting all the value we created.
Posts generated inbound leads…
but also intent signals.

Hundreds of people engaging on posts were potential buyers.
So we started outreaching post engagers.
Same content.
Same audience.
More pipeline.

Influence became inbound + intent-based outbound.
But we were still thinking in campaigns....


Then the shift happened.
The question became:
👉 How do we make this run continuously?
👉 How does influence become a real GTM motion?

Not launches.
Not bursts.
Not influencer campaigns.
A system.


V4 — Creator-Led Growth

Creators generate demand.
Thought Leader Ads scale winners.
Outbound converts intent.
Content → Intent → Conversations.


V5 — Creator-Led Growth System

Today OBVIOUS combines:
• Creator organic demand
• Thought Leader Ads to scale top performing organic posts.
• LinkedIn Ads on target accounts
• Continuous outbound

Organic creates demand.
But the real GTM starts after the post.

We define target accounts, map the buying committee, then saturate those accounts in <60 days:

→ Creator posts via TLA
→ Paid LinkedIn formats
→ Multiple creators speaking to different personas

Not one viral moment.
Repeated exposure inside the same account.

Creators create demand.
Paid guarantees visibility.
Outbound converts it.

We activate every intent signal:
– Post engagers
– Ad viewers
– Website visitors
– Resource downloaders

Everything feeds one always-on acquisition motion.
No more influence campaigns.
Just Creator-Led Growth.

B2B GTM is changing. Fast.
Buyers trust people more than brands.

Ads are getting ignored.
Brand messaging feels… interchangeable.

So companies are shifting budget toward something else:
Creators.

Not as an experiment.
Not as “influencer marketing”.
As a real growth channel.

The problem?

Most companies still don’t understand how creator-led growth actually works internally:
- How brands choose creators
- What they really measure
- How posts turn into pipeline
- When it becomes a true acquisition channel
- How to scale with Ads & Outbound

So I’m launching a new LinkedIn Live series: 🎙️ Inside Creator-Led Growth
Real operators.
Real brand-side experience.

First episode → with Nicole P. (Semrush) →  📅 March 4th

If you care about where B2B marketing & GTM are heading next, join us live.

🦖 Hector Forwood 🦕, Marc Richard and 5 other connections attending

Why Creator-Led Growth Is Becoming a Core GTM Channel?

🚨 Today we're going live with Nicole P. (Semrush)
We’ll talk about the shift happening right now in B2B marketing → creator-led growth.

If your marketing playbook hasn’t evolved yet, this is for you.

Join us live (1st comment) 👇

We centralized 2+ years of learning of LinkedIn Creator Led Growth 
+2,000 Sponsored posts for +70 SaaS like Notion, Pipedrive or Amplemarket HQ

This is not a B2B influencer playbook.

It’s a Creator-Led Acquisition System.

A way to turn creators into a predictable, scalable acquisition channel, a GTM motion built to outperform traditional marketing programs.

Inside the playbook:
• what performance you can realistically expect
• why most B2B companies fail with creators
• how to select, price and brief creators
• how to track pipeline, not impressions
• how organic, paid and outbound compound into one engine

Everything we learned building Creator-Led Growth engines that generate real pipeline at OBVIOUS.

💬 Comment “PLAYBOOK” and I’ll send it.

taplio

The Battle

Olly Meakings

Marc Richard

Followers

Posts

Engagements

Likes

Performance ScoreOlly Meakings's LinkedIn Performance

Performance ScoreMarc Richard's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Olly Meakings

Marc Richard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olly Meakings's LinkedIn Performance

Performance ScoreMarc Richard's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOlly Meakings's LinkedIn Performance