Oliver Meakings

I'm the founder of Senja.io, a bootstrapped SaaS that helps you collect, manage and share customer testimonials. 

Senja helps you collect testimonials using automations, and share them as images, widgets, popups, Walls of Love, links and videos.

I'd love you to try it: Senja.io

Co-Founder

Co-founder of Senja.io. Collect, manage and share your testimonials.

Olly Meakings

I want to spend $120,000 on marketing

$20,000/month over six months

This will be my biggest ever marketing bet at Senja

But I want to scale from $1,000,000 to $2,000,000 ARR and need to take bigger bets

My brain is telling me to try and scale something measurable - meta ads, Google Ads, cold outbound

But my gut thinks I should focus on the hard work of building relationships with power-users and influencers of our ICP

Less measurable, slower to ramp-up, but a genuine opportunity to find and persuade the right people to use Senja, and get to success

This work would then act as the foundation of future marketing activity

So I'm torn

What would you do #BuildInPublic?

Building a bootstrapped SaaS in public, without the BS

I got roasted by 250 people

I knew my post would be controversial, but I had no idea it would also totally change my thinking

I thought people would focus on the measurable vs unmeasurable marketing question, or discuss head versus heart when making strategic decisions

Instead some very smart people focused on me fixing fundamental issues with the product and our product-led growth (now) before sequencing in paid (later)

Senja is product-led but I've drifted way from this over time because our churn and TOF sign ups have met and I have been looking to throw money at the problem

I'm starting to realise that paid will compound existing issues, whereas (unmeasurable?!) relationship building will not only drive TOF but assist throughout the funnel -> activation -> retention -> referral -> churn

We help our customers collect and share video testimonials and stories, and tell them this is how to grow, so it's critical that this is the foundation of our own marketing

Finally I need to look again at our product growth loops as we're uniquely positioned to grow from them IF enough news customers are getting to success

Our tool creates (awesome) assets for our customers that can drive awareness and TOF but only if they are being shared

Thanks to everyone who commented and especially to Olya Grovel 👩🏼‍🔬 who challenged my key assumptions

This is exactly why I LOVE #buildinpublic

I’m hiring my first marketer for Senja

Where should I look?

I'm hiring at Senja!!

Let's start 2026 getting the world's best creator educators on Senja!

I'm looking for someone to manage concierge migrations.

You will lead our efforts to find the best creator educators, tell them about Senja, migrate them to our platform, and ensure they get to success.

If you’re interested, application in comments below.

Your annual reminder that #buildinpublic is for this:

→ Accountability
→ Reflection
→ Helping others through sharing
→ Building community
→ Hiring

Not this
→ Getting rich quick
→ Doing marketing
→ Getting likes on X

The most rewarding part of sharing my journey has been having a ritual to reflect on my progress.

And then sharing it in a way that can help others.

I know a lot of people see #buildinpublic as a way to market their business, and that's a nice second-order effect.

But fundamentally it's about sharing, helping and democratising information.

I'm particularly inspired by those who continue to do it at scale, like Joel Gascoigne at Buffer ✨

I have $12,000 to spend on Meta ads

I want to run 3 cycles of $4,000 of ad spend

Who should I talk to about Meta ads for SaaS?

Most testimonials are filler

Not because they're bad, but because they're untested and unmeasured

You collect them, edit them, and share them on your sales pages

But you have no idea if they're actually helping buyers to make a decision

What if your leads could tell you which testimonials were most helpful?

And you could use that information to show more of the most helpful proof in your marketing?

Over time, you could discover
→ Which stories resonate
→ Which formats work
→ Which proof belongs above the fold

And which testimonials should be hidden

This is something I've been exploring at Senja in our widget playground

Visitors can actually upvote the proof that was useful to them

What do you think?

Would visitors actually leave feedback on a testimonial? 

#buildinpublic

Kicking off 26 with some great news - another native integration live!!!

You can now find Senja inside Umso

Instantly add your customer testimonial widgets to your Umso landing pages

This type of integration Senja's customers get to success in other tools

And it increases the discoverability of Senja across the web

Plus, it's amazing to see Senja inside tools I love and use

I help B2B tech companies with launches, website messaging, and go-to-market.

That's how we can work together:

- fractional marketing roles and advising
- projects (homepages, launches, LinkedIn, content) 
- consultation

WHAT MY CLIENTS SAY:
"We had the pleasure of working with Olena on our product marketing strategy, and her impact was clear from the start.
She has an impressive ability to break down complex market insights into actionable steps, helping us refine our positioning and reach the right audience more effectively.

On top of that, she's super human and it's really a pleasure to work with her. Would happily work with Olena again!"
Jeremy Boissinot
CEO/Co-founder @ Favikon

"We're very happy to work with Olena. She helped us with product marketing, messaging, and our go-to-market strategy. Olena is always responsive, proactive and always suggests new ideas. Will definitely work together again soon!"
Simone Lusenti 
Co-founder @ Bugpilot

"Olena is a consummate professional with exceptional skills in content writing and marketing consulting. Her strategic insights and innovative approaches were instrumental in increasing visits to our platform by an astounding 400%.

"Olena was our hunter on Product Hunt launch and it was one of the best decisions I've ever made through my startup journey."
Tornike Tsiramua & George Tsiramua 
Co-Founders @ Biliki AI

Free marketing resources: https://olenabomko.com/free-marketing-resources/

LinkedIn Top 200 (2022, Favikon)
LinkedIn Top 5 Ukraine (2024, Favikon)
Community Member of the Year on Product Hunt (runner-up, 2023)

Olena Bomko

B2B Tech Product Marketer. Launches, website messaging, LinkedIn, and Reddit

I did a Reddit experiment and didn't write about it on LinkedIn 😎  If you don't write about something on LinkedIn, did it even happen?
So, I asked a big Reddit community (57M members): Why do you use Reddit?
Answers:
- It’s the only social media that breeds real connection and helps people.
- Cause it's the least terrible of the social media.
- There are real people here willing to help, give you advice, compliment you, and criticize you. 

There were students, too. The Guardian published a day ago: "Reddit overtakes TikTok in UK thanks to search algorithms and Gen Z." I knew this 4 months ago because I asked directly on Reddit.

If you need to do research, you can ask Reddit. There are questions with 2.7K-12K answers. If you need to do niche research, ask niche communities.

My small community on Reddit crossed 200 members! Here's why/how you can use Reddit for your business:
- Marketing on Reddit,
- Get AI citations and Google top rankings,
- Building a community,
- Creating a content hub,
- Collect user feedback and do buyer research,
- Customer support tickets,
- Demand gen and brand building,
- AMA posts connected with LinkedIn,
- Building your personal brand.

If you plan to grow using Reddit, I have a Playbook + I do projects.
If you want to host an Ask Me Anything session or post about your niche/product, let me know. I allow useful self-promo.

Do you use Reddit (personally or for work)?
If you're on Reddit, join my community r/MarketFit
If you'd like to host an Ask Me Anything session, please let me know.

A year ago, my intuition told me to start using Reddit, suggest Reddit services to my clients, and create a full Reddit Playbook. People reacted weirdly when I started writing about Reddit for B2B/SaaS.

Based on this chart, I'm not weird anymore.

P.S. If you want to check out my Reddit Playbook, the link is at the top of my profile.

P.S.S. Join my subreddit r/MarketFit. You can post about your product if you write something useful.

taplio

The Battle

Olly Meakings

Olena Bomko

Followers

Posts

Engagements

Likes

Performance ScoreOlly Meakings's LinkedIn Performance

Performance ScoreOlena Bomko's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Olly Meakings

Olena Bomko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olly Meakings's LinkedIn Performance

Performance ScoreOlena Bomko's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOlly Meakings's LinkedIn Performance