Oliver Meakings

I'm the founder of Senja.io, a bootstrapped SaaS that helps you collect, manage and share customer testimonials. 

Senja helps you collect testimonials using automations, and share them as images, widgets, popups, Walls of Love, links and videos.

I'd love you to try it: Senja.io

Co-Founder

Co-founder of Senja.io. Collect, manage and share your testimonials.

Olly Meakings

Last week's #buildinpublic report for Senja

We added $500 net MRR

- 48 upgrades
- 37 downgrades
- Work to reduce churn continues
-- Our focus is new product features, onboarding changes and + education to get people activated

Building a bootstrapped SaaS in public, without the BS

I’m thinking of starting a SaaS mastermind 

→ Other SaaS founders
→ Over $40,000 MRR
→ Bootstrapped or seed only 
→ High intent / dialed in

Any #buildinpublic people interested?

My biggest marketing mistake?

Not sending enough emails

I've spent YEARS wondering what nurture emails to send to leads, how I should personalize them for different buyers, and how to sequence them most effectively

I've planned SOP-style emails, customer-centred emails, behavioural emails, "claim your account" emails

I've created 10+ nurture sequences for different ICPs

But this was all over thinking

Nurture emails have one goal: remind people you exist

Everything else is a nice to have

So I've decided to stop thinking about what to write, and start hitting send

#buildinpublic

I used to run a music website that compared pop stars with potatoes

Now I spend most my day writing quite-nice sales and marketing assets assisted by AI

I want to capture some of the silliness and weirdness of my past

Who out there is sharing audacious, ridiculous marketing in the B2B space?

Is there any humour left? #buildinpublic

We're doing $1million ARR with 3 people

But now I am looking for the fourth

I want the marketer that can work alongside me and help take Senja from $1,000,000 -> $2,000,000 ARR

I'm personally working on product and lifecycle marketing

So I want the person that will do customer-centred marketing

Collaborating with partners, educating sign ups, reaching out to dream customers

Where do you find this type of person?

My instinct is that I need to head hunt them and this person won't come to me

Am I wrong #buildinpublic?

PS. the end goal is 5 people, best product, calm but productive company, $4,000,0000 ARR

Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

taplio

The Battle

Olly Meakings

Tanaaz Khan

Followers

Posts

Engagements

Likes

Performance ScoreOlly Meakings's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Olly Meakings

Tanaaz Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olly Meakings's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOlly Meakings's LinkedIn Performance