Oliver Meakings

Senja.io

Co-founder of Senja.io. Collect more, better video testimonials, manage them, and share them everywhere. My boostrapped indie SaaS with over 15,000 users.

Cofounder

Roast My Landing Page

What have you missed on your landing page? Let me show you: https://www.roastmylandingpage.com

Founder

Olly Meakings Marketing

Currently and recently working with London-based bootstrapped and seed-funded startups Corona Test Centre, SeatPlan, NailBuff, Clayton, Ferly, Noodle, Mindful Team, Lifetise, User Replay, The SaaaSy Co, Canopius and CharlieHR.

Freelance Marketing Consultancy

Lifetise

* Ongoing early-stage startup consultancy
* Advising on product and marketing strategy

Freelance: Senior Marketing & Product Consultant

Mindful Team

CharlieHR

* Content strategy and distribution
* Building an audience for The Workplace: https://blog.charliehr.com

Freelance: Content at Charlie HR

Canopius Group

Freelance: Senior Marketing Consultant

Rank

* Oversaw brand refinement for Bonkers Bingo
* Creation of strategy and wireframes for microsite build
* Creation of content strategy proposal

Freelance: Senior Product & Marketing Strategy Consultant [via BIGGER.]

Adventure Film Festival

* Communications and Marketing Director
* Planned and delivered complete marketing and digital strategy
* Partner engagement: Google, Meridian Line, Outside TV, Zeal Optics, Black Diamond
* Managed distributed team of 4: Designer, Videographer, Web Dev and Content Executive
* Introduced Early Bird messaging, selling $1000s of extra tickets

Freelance: Marketing Director

Maximum Pop!

* Managed distributed team of 12: content development, design and sales
* Delivered market-leading digital Gen Z product
* Created, delivered and measured product and marketing strategy
* Grew monthly unique visitors from 200,000 to 1,000,000
* Added 500,000 Facebook likes in 6 months
* Delivered 125,000 quiz plays each month
* Product managed the launch of a suite of products:
- 3 new web builds
- 4 Messenger Bot builds
- 2 new social profiles
* Clients included: Capital FM, Keds, HarperCollins, Egmont, Simon & Schuster, Nickelodeon, River Island

Founder &  Publisher

I'm the cofounder of Senja.io

Senja  helps founders, freelancers, creators and sales people collect and share video testimonials.

🔥 I've roasted over 900 landing pages: https://www.roastmylandingpage.com
Yep, the original and the best landing page roasting service. Nobody does it better.

Co-Founder

Co-founder of Senja.io. Collect, manage and share your testimonials.

Olly Meakings

✨ It's official ✨

Senja just hit $1,000,000 ARR

3 years 9 months
3,000 paying customers
100% bootstrapped and #buildinpublic
2-person team

Building a bootstrapped SaaS in public, without the BS

I don't think I'm going to hire an engineer

I think I am going to hire 2

The advice I've received is that 2 good engineers working together is better than one 'superstar'

More output, more accountability, review each other's code, no SPOF

What do you think?

Tom Hunt

$3.6m ARR. $0 raised. I have no idea what I'm doing.

Jan 2014.

I'm walking home from a depressing New Year's trip to Oslo with an ex. girlfriend.

It's raining in East London.

I made a decision:

I would replace my management consulting salary (£42,000) by the end of the year.

I had no idea from where, but that was the goal...

I just about hit it and left the corporate world.

And I haven't been back since.

Fast forward a decade and I've:

- Tried and failed with 17 businesses
- Invested in 11
- Learnt a LOT

The one that is finally working is called Fame:

- We have a weird culture (in a good way)
- We start and grow podcasts for B2B businesses
- We are fully remote and have 75 full-time team members

I live for our awesome team at Fame, building businesses and great marketing.

I post about them here 🤗

Founder & CEO

We start and grow the world's most profitable B2B podcasts.

Clients include:

👉 IDEO
👉 Workday
👉 HighRadius
👉 People.ai
👉 Zendesk
👉 Bevy
👉 Circle
👉 Suzy
👉 Mazars
👉 LeanData
👉 CXL
👉 Ramp
👉 Alibaba
👉 Signify
👉 eToro

I cancelled a 1-1 with someone on my team.


Why?

- They were thriving
- Their OKRs were progressing well
- I had nothing meaningful to contribute

So why have the meeting?

Why waste their time because I'm insecure about doing my job?


It's called macro-management.

HINT: the opposite of micro-management.


Here’s how it works:

- They work where they want
- You provide the insight, tools and resources
- You remove barriers, blockers and distractions
- They decide the "how"
- You trust them

Put simply:

You enable.
You assist.

Then you stay in your lane...

Not theirs.

Agree?

$4.5m ARR. $0 raised. I have no idea what I’m doing.

We hired a project manager for $7 per hour in 2022.

Now he's earning $40K a year.

That's higher than 98% of earners in the Philippines.


We made him a deal:

"Where you are right now limits what we can pay you because you don't generate enough value. But the more problems you can solve for us, the more we can pay you."

E.g. we hired him for what he could become, not what he was.


He got a payrise in year 2, then in year 3, he takes on another role.

Now he's:

- Project manager
- Video editor

Maybe more in the future.


The best hires have the right attitude toward growth.

Skill gaps close with time and effort.

Character gaps rarely close.

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No one is clapping when you get the second resignation email of the day.

No one is clapping at 6:37am on a Saturday as you’re combing through the P&L.

No one is clapping when it’s your 17th decision of the day.

No one is clapping when you're the only person around to reply to the angry customer.

No one is clapping when payroll looms and the bank balance isn’t where it should be.

No one is clapping when you can’t think of anything else on a Sunday afternoon.



There’s a lot of hype around starting a business these days…

I’m not sure it’s for everyone.

Most people chase salaries and titles.
Smart people choose who they work with.

Specifically: their manager.

Here's why:

A bad manager...
- Drains your energy
- Protects their position
- Watches your every move

A great manager...
- Explains why things work
- Protects you from politics
- Supports your development


The truth?

You may spend more time with your manager than your spouse.

Choose wisely.

If you can’t share an agenda for the meeting, we shouldn’t be meeting.

One of our team members' machines was compromised.

And a client found out about it.

Somehow their Slack log in was posted in a data dump, which was flagged to a client's security team.

We immediately took the compromised machine offline for deep cleaning and changed a load of other passwords.

In the end, no breach occurred, but it was a scare.

This would likely not have happened if we were using Keeper Security, Inc. 

It’s the highest-rated password manager in the world for a reason. 

It solves both the security and the productivity problem:

- Zero-Trust Security: Keeper built its entire platform on a zero-trust, zero-knowledge architecture so your business data is encrypted on your device before it ever reaches their servers

- Instant Access: The KeeperFill feature automatically enters usernames and complex passwords for you

Keeper is built to scale with your business (securely) from day one.

Check out their Cyber Week offer linked in the first comment 👇

#ad #keepersecurity #cyberweek

Brand partnership • $4.5m ARR. $0 raised. I have no idea what I’m doing.

taplio

The Battle

Olly Meakings

Tom Hunt

Followers

Posts

Engagements

Likes

Performance ScoreOlly Meakings's LinkedIn Performance

Performance ScoreTom Hunt's LinkedIn Performance

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taplio

The Battle

Olly Meakings

Tom Hunt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olly Meakings's LinkedIn Performance

Performance ScoreTom Hunt's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOlly Meakings's LinkedIn Performance