Hastings Direct

Head of digital analytics

Conversion works london ltd

Providing business guidance to some of the world's greatest brands.

Providing expertise in...
- Digital marketing strategy
- Digital Analytics systems integration 
- Digital Optimisation process
- Agile development
- Customer insights

Managing Director

AVP Digital Analytics & Optimisation capability lead

Trainline

Head of Analytics

Analytic's & Optimsation  Consultant

Rufus Leonard

Leading analytics, optimisation and digital strategies.

Strategy Director

Accenture Interactive

Manager Analytics, Business Intelligence and Optimisation

Expedia, Inc. & Hotels.com

Senior Web Analytics Manager

ais London

Web Analytic's and Data Analyst

Razorfish

Campaign Analyst & Ad Operations Executive

2 decades of digital transformation with data, analytics & experimentation

Experienced managing data and analytics teams to deliver business optimisation value.

Experience in:
- Data management
- Digital analytics implementation & Management
- Marketing analytics
- Martech integration
- Website optimisation

Oliver Paton

Littledata

Our mission is to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.

Founder & CEO

LITTLEDATA CONSULTING LIMITED

Analytics consulting and Google Tag Management setup for DTC brands

Founder

Self Employed

Working with small businesses to bring new software products to market.  Especially interested in education, charity and financial sectors.

Digital Product Development & Management

Teachable.net

Teachable.net aims to become the leading source of curriculum support resources for use on whiteboards or other educational devices by teachers

Founder and CEO

Macmillan Education

Contract product manager, responsible for managing a team of 8 developers, QA and designer to launch EnglishUp in the Brazilian market (as part of Digital Education group).
Projects included payment integration (for Brazil and international), tuning Mixpanel and Google Analytics, and continuous user testing.

Senior Product Manager, EnglishUp

AMR International

Specialising in business growth and commercial due diligence for private equity and corporate clients.  Typical projects required interviews with senior executives, financial data analysis and planning and writing focussed presentations

Freelance Strategy consultant

Skillcapital

•	Responsible for managing financial-led research, data analysis and client feedback on many pre-transaction due-diligence, market research and recruitment projects across all sectors.
•	Market research / business development projects included managing a contact programme of Chairman and CEOs across the media, consumer goods, leisure and telecoms industries.

Associate

Accenture

Strategy Analyst

Get 2x performance from Klaviyo flows | Revenue tracking for Shopify brands | Founder and CEO @ Littledata

Edward founded Littledata to make it ridiculously easy to connect sales, marketing and customer data. Top DTC brands around the world trust Littledata’s smart connections for accurate ecommerce analytics. Since launching our first Shopify app in 2017, Littledata has empowered thousands of data-driven brands to make better decisions to accelerate growth.

Edward started Littledata after experiencing first-hand the pain of getting accurate ecommerce data as an advisor for MADE.com and JD Williams group.  Before that he founded Teachable.net, a marketplace for teachers to share digital education resources.

He graduated in Psychology and Philosophy from Magdalen College, Oxford and after working for Accenture, the UK Government Digital Service and others he's always been fascinated by how technology can improve how we think and live.

Edward lives in Berkshire and works in London, and when not at a laptop can be found cycling, walking, skiing, or shooting.

taplio

The Battle

Oliver Paton

Edward Upton

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