Hastings Direct

Head of digital analytics

Conversion works london ltd

Providing business guidance to some of the world's greatest brands.

Providing expertise in...
- Digital marketing strategy
- Digital Analytics systems integration 
- Digital Optimisation process
- Agile development
- Customer insights

Managing Director

AVP Digital Analytics & Optimisation capability lead

Trainline

Head of Analytics

Analytic's & Optimsation  Consultant

Rufus Leonard

Leading analytics, optimisation and digital strategies.

Strategy Director

Accenture Interactive

Manager Analytics, Business Intelligence and Optimisation

Expedia, Inc. & Hotels.com

Senior Web Analytics Manager

ais London

Web Analytic's and Data Analyst

Razorfish

Campaign Analyst & Ad Operations Executive

2 decades of digital transformation with data, analytics & experimentation

Experienced managing data and analytics teams to deliver business optimisation value.

Experience in:
- Data management
- Digital analytics implementation & Management
- Marketing analytics
- Martech integration
- Website optimisation

Oliver Paton

Fidelity Canada

- Responsibilities include digital user experience, marketing technology, leading the UX & content management team, mobile, customer journey management and continuous improvement of Fidelity.ca and other digital properties. Led the go-to-market strategy and digital experience development for Private Wealth & Investly. 
- Led Digital transformation initiative across the marketing department 
- Lead a cross functional team in optimizing Fidelity’s digital presence and mobile channels to maximize distribution of our content and products to investors and advisors.
- Led the advancement of digital experience powered by Adobe Experience Cloud ie. Adobe analytics, Adobe Target, Audience Manager & other marketing technology to drive personalisation across key segments across digital touch points.
- Led the selection, evaluation, implementation and roll out of Customer Data Platform ie. Adobe experience Platform and RT-CDP, CJA to driving cross/up sell, loyalty and retention. 
- Delivered personalised recommendations for investors and advisors to drive product discovery & increase product bread

Senior Manager, Digital Experience

- Led implementation & roll out of the Adobe Experience Platforms ie. Adobe Analytics, Audience Manager, Target & Ad Cloud
- Led the UX, development and promotion of Growth Calculator on Fidelity.ca as part of the launch of Stay Ahead brand campaign
-Led the UX and development of the watchlist feature on Fidelity.ca to help clients discover and track price & performance of Fidelity products 
- Led development of Investor Profile Questionnaire tool web to support advisor sales teams to help with product discovery

Digital Platform Manager

BMO Financial Group

- Managed the digital marketing channel performance focused on acquisition for BMO Credit Cards 
- Led personalisation, A/B testing and journey optimisation on website to optimise digital journeys for conversion

Senior Marketing Analyst

Fidelity Investments

Consulted with Strategic Re-Engineering & Workplace Participant Experience teams to execute A/B tests & cross- functional analysis aimed to shift cost curve & modernise transactions by providing self-serve experience (mobile & web) for 401K participants.

Digital Analyst - Digitization of Services & Strategic Re-Engineering

Singapore India Trade Resources Company

Product Marketing Manager

Consultant - Microsoft Office365 Web Marketing

Verizon

Digital Project Manager

New York University

Served as the Team Leader responsible for maintaining the alumni network and in charge of broadening and strengthening the scope of Integrated Marketing Association mentor network program.

Alumni Events and External Relations Committee Chair - Integrated Marketing Association

Photon

Developed a strategic marketing plan for the re-branding of Photon Interactive and owned product roadmap for L’Oréal’s mobile app.

Product Analyst

Pixable

Created and managed content for Photofun – a photo curating mobile application launched India. 
Developed expansion marketing strategy to launch product in the Indian market and localize marketing efforts across 12 states.

Marketing and Business Development Intern

AIESEC

•	Responsible for managing a 25-member team to facilitate international internships. 
•	Handled promotions and publicity for AIESEC within and outside the university  
•	Growth of 177% from the previous year in the portfolio. 
•	At the end of my term AIESEC Manipal University stood 5th in AIESEC India across 29 local offices. 
•	Coordinated “Impact Week”, lead a 27-member team, attended by 956 people addressing a variety of social issues.

Vice President- International Student Exchange

•	Overlooked marketing operations for Technical and Management exchange at 29 local committees in India.
•	Responsible for training local committees in exchange processes and promotion of internship program inside and outside the AIESEC network. A 27% increase in exchange from the previous year in the same portfolio.

Global Internship Program Outgoing Exchange Manager - National Steering Team

A customer focussed digital leader who loves to work with diverse teams and use data, marketing technology to engage customers, drive innovation and improve customer experience. 

Passionate about digital marketing, digital experience, marketing technology, UX, website operations, digital transformation, search engine optimisation, agile marketing, digital analytics and experimentation. I combine knowledge in engineering, digital marketing and human centered design to help brands deliver exceptional digital experiences. 

I love learning, travelling, volunteering and leading cross functional diverse teams that make magic happen!

taplio

The Battle

Oliver Paton

Tanvi Marathe

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