Xacte

As an Inside Sales Representative at Xacte, a leading SaaS company specializing in RAMQ revenue cycle management solutions for healthcare professionals, I play a crucial role in helping doctors and clinics streamline their billing processes and maximize their efficiency. My daily responsibilities are centered around delivering exceptional value to our clients by:

1. Consultative Selling: I engage with medical practitioners and clinics to understand their unique needs and challenges, providing tailored solutions that enhance their revenue cycle management procedures and overall workflow.

2. Product Expertise: I have become a subject matter expert in our RAMQ billing software, ensuring that our clients have a comprehensive understanding of how our technology can benefit their practice.

3. Building Lasting Relationships: I work closely with clients to establish and nurture long-term relationships, providing ongoing support and guidance to help them achieve their financial goals.

4. Problem Solving: I thrive on finding creative solutions to address clients' specific pain points and concerns, helping them make the most of our software and services.

5. Market Awareness: I keep a pulse on the ever-evolving healthcare industry and its regulations, allowing me to provide insights and updates to clients, ensuring they remain compliant and efficient.

By fostering trust, offering tailored solutions, and staying on top of industry trends, I contribute to the success of our clients while further establishing Xacte as the go-to provider for RAMQ revenue cycle management solutions. My role is not just about selling software; it's about enabling healthcare professionals to focus on what matters most - providing excellent patient care - while we take care of their billing needs.

Inside Sales Representative

Linkeo Canada

Linkeo is a dynamic digital marketing agency specializing in SEO, PPC, and Social Media Optimization. Our mission is clear: to drive increased traffic and leads for small-business owners through innovative and creative search engine optimization strategies, impactful pay-per-click advertising campaigns, and targeted social media marketing, among other effective digital marketing approaches.

At Linkeo Canada, I took on the role of Digital Marketing Consultant with a primary focus on small and medium-sized businesses (SMBs) and brick-and-mortar establishments. My responsibilities revolved around assisting these business owners in re-evaluating their marketing strategies and discovering new avenues to connect with their existing customer base while attracting new ones.

My approach involved conducting comprehensive assessments to identify areas ripe for improvement, whether it be through enhancing their SEO practices, optimizing their social media advertising efforts, or exploring vertical solutions tailored to their specific business needs. These solutions often encompassed e-commerce integration, online booking systems, or seamless click-and-pay solutions.

My journey at Linkeo allowed me to leverage my experience gained in France and in Canada, where I engaged with over 500 SMB owners. Through in-depth consultations, I gave them valuable insights and recommendations to enhance their marketing strategies.

In today's competitive landscape, many businesses face challenges and obstacles that hinder their growth potential. The key to overcoming these hurdles is implementing reliable and cost-effective systems that not only generate a steady flow of high-quality leads but also cultivate a loyal customer base. I'm passionate about guiding businesses towards implementing these crucial systems and helping them thrive in the digital era.

Digital Marketing Specialist

Linkeo

As a Digital Marketing Consultant at Linkeo, a prominent digital marketing agency specializing in SEO, PPC, and Social Media Optimization, I've had the privilege of contributing to the success of small and medium-sized businesses (SMB) and brick-and-mortar establishments. My role revolves around redefining marketing strategies, enhancing customer engagement, and driving the acquisition of new customers.

In my capacity, I've worked closely with SMB owners to conduct comprehensive assessments of their existing marketing strategies, identifying key areas for improvement. Whether it's harnessing the potential of SEO, optimizing social media advertising, or integrating vertical solutions such as e-commerce, online booking, or seamless click-and-pay systems, I've been dedicated to tailoring strategies that align with the unique needs of each business.

Over the course of three years, I've had the opportunity to engage with SMB owners, offering strategic insights and recommendations to revitalize their marketing approach. One of the critical insights I've gleaned from this experience is the pivotal role that reliable and cost-effective systems play in consistently delivering a stream of high-quality prospects and customers to a business.

I've learned how to construct robust systems capable of fueling business growth while mitigating risks, enabling businesses to thrive in competitive landscapes. Crafting compelling and distinctive selling propositions has been a cornerstone of my approach, ensuring that a business's unique strengths are communicated clearly and persuasively in a matter of seconds, capturing the attention of potential customers.

Additionally, I've incorporated direct response campaigns into my toolkit, drawing inspiration from seasoned marketers who have effectively utilized these strategies to generate remarkable results. These campaigns have proven to be a valuable asset in capturing the interest of prospects and converting them into loyal customers.

Digital Marketing Consultant

You might be surprised to learn about my past life as a nutrition industry network marketing professional. I operate on all levels, from recruiting new distributors to training others in the field.

But that was just one piece of what made me successful at running an operation with 360 degrees of influence and authority over everything it did - products training, leadership training, marketing & social media training for distributors & team leaders like myself.

I ran a brick & mortar operation, but I wanted to see what it was like running my own online business and move my operation online. 

My professional career has been built on the foundation of a strong work ethic, interpersonal skills, and an innate motivation to help people.

My interest in helping others led me into network marketing where I created my own company that focused entirely distributing nutrition products for healthier living.

Network Marketing Professional

Michael Page Executive Search France

At Michael Page, one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. 

I am heading the division of Michael Page Executive Search Interim Management, my main responsibility involves the strategy and development of this new business unit. Using a strong base of Interim Executive Managers through a partnership and collaborative approach we are specialized in adding and creating value to our client while helping them to meet their business, financial and strategical objectives.

We are partnering with specialized Venture Capital, Large-Cap, Mid and Small-Cap, Start-Ups, financial groups and Subject Matters Experts to deliver top Interim Management solutions.

Senior Associate

Penta Consulting UK

Penta Communications, part of the Penta Consulting Group is a specialist provider of human capital solutions within the Telecommunications arena. 

Our global network and my specialist market understanding enables me to operate within all continents, with strategic partner networks working in EMEA, Asia and the Americas. 

As account director for Ericsson, I operate a global service utilising specialist teams within vertical and geographical locations, with a global pools operating from our head office in London, England and is supported by our alliance partners in France, China and Singapore.

Staffing Account Director

Progressive Recruitment part of S3 Group

Managing a 360 recruitment desk (prospecting, recruitment, negotiation, logistics) for IT freelancers in the banking and IT services sectors.

Recruitment Specialist

Citi

Online banking agent for the UK market 
Fulfillment cards services for for businesses Belgium market

Back-office 

Marketing and Sales Maverick Embarking on a New Adventure: Acquiring My First Business in 12 Months!

From the vibrant island of Martinique to the bustling business hubs of the world, my journey is a tale of passion, resilience, and transformation.

Early Beginnings: A Spark Ignited
Born and raised in Martinique, I was captivated by the transformative power of business acquisitions early on. My academic journey in Sales and Marketing honed my skills and deepened my appreciation for small businesses and their community impact.

The Mission: Beyond Acquisition
With a vision to create a diverse small business portfolio, my interest goes beyond mere acquisition. I am driven to honor the legacies of previous owners while injecting innovative marketing strategies to spur growth. My ultimate goal? To be a catalyst in small business acquisitions, especially in transitioning family-owned enterprises towards new success horizons.

The Expertise: A Decade of Refinement
My professional foundation is built on a decade of sales and marketing expertise, reinforced by a solid finance background. This unique blend of skills positions me adeptly for the intricate process of business acquisitions, where I excel in pinpointing viable targets, adept negotiation, and seamless deal closure.

The Impact: Transforming Small Businesses
As a marketing consultant, I've empowered numerous small businesses to boost their online presence and sales significantly. My holistic approach, encompassing SEO, paid advertising, compelling copywriting, and dynamic social media strategies, elevates customer engagement and revenue and enhances the businesses' acquisition appeal. I focus on meeting business goals and cultivating valuable customer relations in sales.

The Milestones: A Testament to Success
At Linkeo, my tenure as a Digital Marketing Specialist involved advising over 500 SMB owners tailoring strategies to uplift their businesses. My work at Xacte contributed to an impressive over 2 million in ARR since 2021, showcasing my capacity to drive significant revenue growth.

The Focus: The Next Chapter
My interest lies in B2B manufacturing and professional services companies, where I aim to apply my expertise in business purchase strategies and valuation, assisting these businesses through pivotal growth and transition phases.

As I gear up for my first business acquisition in 2024, I’m keen to connect with those knowledgeable about local business sales in Greater Montreal or involved in SME ownership transfer and M&A. If you share the same interest for small business acquisition, I invite you to reach out. Let’s exchange ideas, discuss opportunities, and potentially collaborate.

Olivier Madel

Scott Taylor, MBA

Saint Ignatius High School

Assistant Director of Advancement Marketing

BlkDog

We are a brand marketing agency helping small businesses, entrepreneurs, 
and dreamers build brands with purpose.

CEO + Founder

INTERDESIGN

Global Director Brand Marketing

Moen Incorporated

• Lead end-to-end campaign development including identifying target insights,
audiences, developing strategy, briefing creation, defining messaging, channel
planning, brand positioning, and content development
• Lead creative direction of above the line advertising (paid social, tv, radio) to
support key marketing initiatives and branded content
• Track and report the brand marketing data including development of feedback
loops to ensure creative is delivering against company goals, and optimizing
for short and long term impact
• Develop and communicate industry, market, and channel understanding to
advance and address business objectives
• Work collaboratively with cross functional teams on new product launches
and marketing campaigns in support of our Vision Into Action strategy
• Manage and partner with internal marketers, writers, designers, and direct
external agency partners on briefings, creative reviews, and brand activities
• Translate brand strategies into brand plans and go-to-market strategies
• Monitor market trends and research competitor’s activities to find opportunities
and report on marketing activities

Associate Brand Marketing Manager

John Carroll University

• Led strategy and execution of creative, marketing, and web projects to
support John Carroll University’s strategic marketing efforts
• Led creative, brand, and web strategies including positioning, digital,
social media, and web management
• Co-led athletics rebranding process between 2018-2019
• Developed and enhanced brand positioning and brand guidelines
• Increased in-house creative capabilities including adding video and animation
• Led the visual direction of John Carroll University’s new website in 2019,
including consultation of UI/UX brand experience
• Directed external resources including a team of writers, photographers,
marketing specialists, and digital teams to execute strategic brand initiatives
• Coached and mentored team members on professional development growth
opportunities including training on brand marketing best practices

Director of Marketing and Creative Services

Director of Creative Services

Senior Graphic Designer

University Hospitals

• Lead designer for key accounts including The Cleveland Browns, UH Harrington
Heart & Vascular Institute, Corporate Communications, and Human Resources,
Sports and Orthopedics, Institutional Relations & Development
• Partnered with marketing and communications teams to produce the highest
standard of brand collateral to meet hospital objectives and enhanced brand
awareness across all marketing channels.
• Collaborated with senior leadership on system initiatives including evolving
processes, products, and tools

Graphic Designer

Sherwin-Williams

• Executed, coordinated, distributed, and supported Sherwin-Williams Protective
& Marine (PM) marketing and brand initiatives for North America
• Designed marketing and sales collateral including sell sheets, brochures,
print and digital ads, and event materials supporting North America and
Global sales strategic efforts
• Developed and managed the PM divisions’ first online digital magazine,
e-Coating Solutions, over 40,000 subscribers globally

Graphic Designer + Marketing Specialist

Co-Founder @ BlkDog, Brand Marketing Agency For Small Businesses | Connecting People + Brands to Purpose | Creative, Leadership, Strategy

Hi! I'm Scott. 

I'm a creative turned brand marketing leader. I'm here to share my experiences, life lessons, ideas, network, and help others. 

In addition, I am a…
🔸 Proud Father and Husband 
🔸 Cleveland Sports Fan - Go Browns, Guards, Cavs
🔸 Foodie - I love cooking and discovering new restaurants and breweries
🔸 Traveler - Travel changes us. It's the gateway to growth and creativity.
🔸 Lifelong Learner - Growth is never done. I love learning new skills and ideas to keep things fresh. 

I graduated with an MBA from John Carroll University and Bachelor of Arts in Visual Communication Design from the University of Dayton. 

I have over 14 years of professional experience in marketing, communications, brand, and creative design. I’ve had the privilege to work in several roles in varying industries including Manufacturing, Higher Education, Healthcare, Technology, Security, Art & Design, Law, Software, Event Planning, Athletics, Health & Wellness. 

My diverse professional experiences have helped me remain agile, innovative, and focused on growth as a person and professional. Lifelong learning is at my core. Of course I wouldn't be where I am today without countless talented and incredible mentors, colleagues, and partners who have pushed me to continue growing. 

• Creative Direction 
• Marketing Strategy
• Integrated Marketing & Communications  
• Digital Marketing 
• Social Media and Content Strategy  
• Brand Strategy
• Agency Management 
• Advertising and Paid Media Execution
• Project Management 
• Team and Staff Development 
• Executive Leadership 

In addition to my full-time work experience, my wife and I founded a brand and design company, BlkDog. We focus on supporting other small businesses, entrepreneurs, & dreamers. We believe in supporting the local Cleveland community and small business owners to achieve their goals by partnering with our team on branding, design, and strategic marketing.

To learn more about our agency BlkDog, visit www.goblkdog.com 

 *All my experiences and opinions shared here are my own.

taplio

The Battle

Olivier Madel

Scott Taylor, MBA

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?