Olu Adedeji

Founder

Prelo

Update Coming Soon . . .

👉 Learn more @ https://www.prelo.io

On Deck

Founder Fellow (ODF14)

Consilience Ventures

I was invited by Kevin Monserrat to join the Consilience Ventures ecosystem in 2019 to support the business across its mission in helping to redefine startup acceleration. 

I'll be working with the Consilience Ventures Review committee, performing due diligence on Startups prior to investment as well as mentoring other Startups already in the Consilience Ventures ecosystem.

Consilience Ventures is a data driven venture capital ecosystem, using it's own digital currency (not a cryptocurrency) to invest in high growth b2b start-ups from pre-seed to Series A. 

It uses a combination of data and human-driven decision making to raise the probability of selecting the best start-ups to which Consilience Ventures offers unparalleled support to achieve massive growth

Expert | Advisory | Management Consultant

StayHired

Deep relationships are formed from meaningful conversations with the right people. Join StayHired 

We help Startups connect with awesome talent through conversations📞

StayHired is an ecosystem that provides a radically different hiring experience for Startups and Jobseekers!

📽 Video Interviews  
📞 Private Chats 
📈 Data Insights 
🤝 Relationship Building
🕥 Talent Sourcing 24 by 7 
✅ Zero Barriers

Snr. Project Manager - Analytics & Global Markets

Oneshoo

Oneshoo is an online, social marketplace designed to freely connect you with qualified trainers and health professionals.

With our platform, you will be able to access a dynamic community of trainers who specialise in weight loss, meal plans and other fitness programmes.

We have developed this solution to help you and your trainer(s) effectively manage your  appointments, fitness goals and progress.

Oneshoo is an all-encompassing health and wellness startup, enhancing your fitness experience by giving you the opportunity to meet and work with qualified health professionals.

Co Founder

Deutsche Bank

Snr. Project Manager - Global Transaction Banking (MiFiD II/MiFiR)

Barclays Investment Bank

Programme Lead responsible for the agile delivery of a risk aggregation regulatory project.
BCBS239, Credit Risk, Counterparty Risk, Capital and Impairment Reporting

I am a confident communicator working as a programme lead, responsible for the agile delivery of a global risk aggregation project. I manage a team of business analysts and developers and I am involved in mobilizing the Business Intelligence solution required to meet the challenges of a BCBS239 risk data aggregation.

Other skills include:
PRINCE2 Practitioner Qualified
Professional Scrum Master (PSM) certified
Certified Scrum Master
ISEB(BCS) Certification in Business Analysis 
ISEB(BCS) Requirements Engineering
CISI Derivatives Certification

Programme Lead (Risk Aggregation)

Technical PM/BA, Delivered Optimized Applications & Database Models & Architectecture in the Cross Product Business Area

Technical PM/BA (Cross Product Technology)

Royal Bank of Scotland Business

Worked in the Equity Derivatives business area as a Technical BA/database architect and an application developer.

Architect and Technical BA (Equity Derivatives)

More coming soon . . . 

Join the venture podcast, where I talk to early-stage VCs about how challenging it is to get good quality deal flow.

😓 Tired of selling to companies with $0

💡 Discover 100 "ready customers" every week

🚀 Built in 3 weeks | Beta Tested in 4 weeks | Revenue Generating 4 weeks post launch

👉 Learn more @ https://www.prelo.io

Mission Flywheel

Mission Flywheel is fractional Chief Revenue Officer (CRO) practice focused on helping social enterprises prove their impact with measurable outcomes.

Founder & Chief Revenue Officer

Techstars

Guide and support the professional development of entrepreneurs at Techstars, the world's largest pre-seed investor.

Mentor

Element 46 Tech Accelerator

Selected member of the Element 46 Accelerator Powered by Cela Mentor Network. The
program is a world-class startup accelerator program founded within the rich ecosystem
of Westchester County, and serves entrepreneurs from across the County.

Project Vara

Support executive team in pursuit of outside investment for Edvara’s web conferencing technology.

Built revenue planning roadmap for the entire organization (including marketing, sales, customer success, sales operations). Created business development channel to iterate on new or non-core growth opportunities via partnerships or direct sales model.

Advisory Board

Tech Elevator

At Tech Elevator, our mission is to elevate people, companies, and communities and, since 2015, we’ve been transforming lives through technology education. In 2020, we were listed as the 16th fastest growing education company in the US, and we’ve consistently led our industry in performance outcomes.

My job includes:

Leading Enterprise business for industry-leading provider of software developer training, serving over 1,200 students per year and a staffing partner to 850+ corporations.

Building the B2B sales organization from scratch, incorporating inside sales, field sales, account management, customer success, BD/partnerships & revenue ops functions.

Developing & executing go-to-market strategy to convert core competencies from B2C business, aimed at supporting Fortune 1000 companies in corporate initiatives focused on skills-based talent acquisition and development.

Opening doors & nurturing relationships with clients in workforce strategy, talent management, employee mobility, DE&I, recruiting and leadership across technology and HR organizations.

Driving strategic business development initiatives, including grant funding from Dept. of Commerce, new hire-train-deploy partnership model with the staffing industry, key account renewals including $2M annual upfront with our largest Enterprise client.

Leading key product development initiatives including adaptation of consumer-facing career services platform to Enterprise clients, and customization of part-time bootcamp to fit government-subsidized corporate tuition benefits.

Partnering with CMO and marketing department, representing Tech Elevator at national conferences to drive mission recognition & brand awareness. Optimize lead generation and effectively score/segment opportunities for efficient followup.

Building & managing our first B2B-focused sales operations department, standing up CRM & sales forecasting engine on Hubspot. Lead revenue forecasting to parent company.

Vice President, Enterprise

Catalyte

Catalyte believes that exceptional technology talent can come from unexpected places. Our workforce development platform helps companies find, develop, recruit and onboard exceptional talent into technology positions.

Reporting to Chief Revenue Officer, responsible for go-to-market plan for a new talent pipeline solution helping employers solve long term human capital challenges including talent sourcing, skill development, retention, and diversity-equity-inclusion (DEI) priorities.

Oversee revenue growth, driving business from $0 to projected $9.5M for 2022. Lead sales forecasting, weekly revenue standup, deal desk & general account development operations.

Lead business development organization in collaboration with product managers, sales operations, field sales, inside sales, account management, partnerships and delivery teams.

Lead key client relationships across financial services, media, software, IT services, healthcare & government contractors.

Partner with Product to expand commercial opportunities beyond Full Stack Software Development, with certificate programs for Salesforce Developer, Adobe Experience Manager, Business Analytics, Digital Media Associate and Tech Support Rep.

Partner with CMO and marketing team to develop product positioning, scalable sales narratives, content marketing, sales enablement tooling. Lead collateral development including pitch materials, product one pagers, impact metrics.

Partner with Finance & Legal to ensure our contracts enforce margin requirements and operational efficiency.

Source talent & recruit for diverse teams including BD, Inside Sales, Account Management and Marketing.

SVP Business Development & Strategy

VP Business Development & Strategy

Udacity

Udacity is a digital education platform on a mission to train the world's workforce in the careers of the future. Through Udacity for Government, we deliver government and donor-funded programs to execute large capacity-building initiatives that upskill hundreds of thousands of students.

First hire for Government partnerships in North America. Wrote business plan mapping the landscape of state & local governments, foundations, nonprofits & other mission-aligned entities. Generated over $8M in qualified pipeline within first 6 months.

Landed Udacity’s first US government contract with a workforce board. Launched a cohort-based career transformation program in Columbus, Ohio for citizens from underserved communities and/or displaced by COVID-19 job losses.

Landed Udacity’s first contract with local government, via our first partnership with an economic development agency. Leveraged a $1.5M investment in workforce infrastructure to launch cohorts in Programming and Business Analytics for citizens of greater Sacramento, California.

Led the procurement of global labor market data provider. Built analytical models to leverage job market insights for business development initiatives from national, down to hyperlocal.

Head of Business Development - Government Partnerships

Foursquare

Managed sales team selling location-powered media programs & measurement solutions; exceeded annual sales revenue quota via enterprise accounts (AT&T, Unilever, Target, Subway, Diageo, PepsiCo, JPMorgan Chase) & new client acquisition. Contributed 22% of national sales revenue & helped exceed targets in net revenue retention.

Led key business planning functions after departure of VP Sales Operations. Restructured national sales territory following key acquisitions, and integrated Customer Success organization in forecasting and resource planning. Built analytical model for revenue quota setting and utilized sales analytics to better incentivize sales reps. Led internal work group to integrate sales strategy with Salesforce CRM.

Developed upfront investment playbook for key partnerships, designed to guide revenue growth, drive sales pipeline close rates and demonstrate cost savings. Drove 45% revenue growth among upfront clients in Year 1; gave Finance visibility into impact of rate cuts on revenue outlook.

Developed a scalable hiring framework for sales organization; partnered with Human Resources to align role-based priorities with staffing needs, screening process & candidate scorecards.

Regional Director, East Coast

Led strategy & business development for turnaround of Automotive vertical (93% revenue growth) by driving client adoption of digital foot traffic KPIs.

Built & led Agency Development Committee to complement in-market sales activity with senior level advocacy, scale opportunities & sales enablement. Increased share of revenue passing through holding companies by 20%.

Led cross-functional collaboration with Product Marketing to improve quantity, quality and timeliness of client feedback. Helped drive more effective business planning and gain leadership support for key sales initiatives.

Recipient of Foursquare "Invent The Future" award for modeling core company values in driving innovation of go-to-market strategy & sales operations.

Sales Director

Google

Global client lead on European luxury automotive clients, achieving 72% revenue growth powering a 20% increase in vehicle unit sales across focus markets.  Achieved 12X growth in YouTube revenue via brand strategy workshop, attended by Global CMO, in pursuit of stronger purchase consideration for Maserati brand.

Led cross-functional task force (technical solution engineers, data scientists, insight managers) to modernize data analytics & measurement technology program across Fiat Chrysler’s global retail network.

Designed & executed global research for Tier 3 dealer aftersales (vehicle maintenance, parts & service). Led sales training in support of 2X revenue growth target.

Lead facilitator for "Persuasion & Storytelling" internal sales training sponsored by Google Learning & Development.

Global Account Lead, Automotive

Defined global sales strategy to serve Google’s global automotive business; achieved 21% revenue growth on $1B+ annual sales. Guided cross-functional partnerships (sales, marketing, sales operations, research, product, engineering, legal, public policy) to drive sales strategy & business planning.

Managed sales team responsible for activating fragmented global dealer networks. Oversaw in-market sales activity driving pilot adoption and revenue growth. Implemented team efficiency measures & secured sales leadership support for key projects. Exceeded sales quota targets with 90% growth in 2016.

Managed development & distribution of internal sales collateral across 500+ internal industry stakeholders. Oversaw execution of global automotive consumer research, delivering key sales development asset for C-level leadership across 26 markets. Managed P&L for entire study; delivered under budget & ahead of deadline.

Planned & executed regular global, regional & functional industry events. Regularly attended internal senior leadership meetings; presenting business reviews & vertical strategic plans to SVP Global Sales.

Participated in leadership training modules including change management, sales process re-engineering, coaching, workshop facilitation, career development, mindful leadership.

Head of Global Industry Development, Automotive

Led global client partnership for General Motors, generating $250M+ annually with 35% YOY revenue growth.

Partnered with internal sales teams to achieve global scale for client’s major digital marketing initiatives, while managing C-level relationships with global client & agency counterparts, to drive advocacy and adoption of Google solutions.

Led development of regional and global joint business plans, establishing priorities around measurement strategy, product adoption, retail innovation & overall media performance hygiene.

Leveraged internal analytics resources to create custom data applications guiding client’s CMO and sales leadership in brand strategy, business planning, product management.

Global Business Lead, Automotive Top Accounts

Managed $47M annual sales quota, providing Google media solutions to Auto Parts & Services accounts. In spite of overall category decline, achieved 15% YOY revenue growth providing client service across media, brand marketing & ecommerce teams to support customer acquisition and ROI objectives.

Interim sales manager for 2 quarters. Worked with sales leadership to reset business plan, driving a 10-point acceleration in team performance to revenue quota.

Led strategic initiatives to help clients respond to emerging consumer trends:
-Modeling of customer acquisition cost via mobile analytics
-Investment in emerging video to support key brand launches
-Launching the tire category’s largest digital retail co-op program

Senior Account Executive, Automotive

House of Kaizen

Assumed US leadership of digital agency following acquisition of Clicksharp. Built and led search media practice from scratch. By 2012, it was the leading channel for revenue growth, and represented 50% of all sales revenue.

Oversaw Account, New Business, Media and Analytics departments for global client roster (Avis, Hilton, British Airways, Sony Ericsson, Coca-Cola, Nokia). Led new business development, sales operations, product development, human resources, marketing & public relations.

Scaled search media department to establish and support the agency's expansion to Lagos, Nigeria.

Built agency sales operations strategy & infrastructure, including first CRM implementation. Integrated new business development with performance marketing operations, driving 3X YOY increase in inbound lead generation.

Published columnist on Search Engine Watch.

Managing Partner, Global Head of Search Media

If you’re a mission-driven founder or executive, you carry all the weight of solving complex social problems – but you still need to deliver on business fundamentals: acquiring customers and retaining them, building a brand, generating leads, and running an efficient operation to help your team perform their best. 

Mission Flywheel supports mission-driven organizations to achieve their social impact goals by augmenting five key business functions: sales, business development, customer success, marketing and revenue operations.

𝗪𝗵𝗼 𝗔𝗺 𝗜?

Over 20+ years in sales and marketing leadership roles, I’ve dedicated much of my career to social impact causes: education, workforce development, economic development, and climate readiness. Originally a digital media agency founder, I led global automotive partnerships and industry strategy at Google, growing a $1B business by 25%. More recently, in ed tech and workforce training, I helped create economic mobility for underserved populations through innovative learning models. I founded Mission Flywheel in 2023, to help leaders of mission-driven companies prove their social impact to customers and investors.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼

Mission Flywheel is a consulting practice offering fractional Chief Revenue Officer (CRO) services and deliverables, to help mission-driven companies build sustainable revenue organizations.

𝗪𝗵𝘆 𝗪𝗲 𝗗𝗼 𝗜𝘁

A lot of persistent problems in society are only getting more urgent: poverty and income inequality, crumbling infrastructure, political unrest and the effects of climate change, to name a few. The threats are serious, but there is reason for optimism. An unprecedented surge of human capital and thought capital – followed closely by financial capital – is rushing into the fire to solve these problems with big ideas. This combination of hard work, ingenuity and investment will be the tide that raises all boats.

But it won’t happen without a thoughtful approach connecting all three. The connective tissue is business outcomes. These are the proof that justifies the hard work, validates the ingenuity, and makes that investment a safe bet.

𝗛𝗼𝘄 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗕𝗲𝗻𝗲𝗳𝗶𝘁

If, as a founder or executive, you find:

⚙️ you need more business traction;
⚙️ your path to revenue growth is unclear; or
⚙️ you’re wearing the sales and marketing hat too often…

Then we should talk.

𝗪𝗵𝗮𝘁 𝗧𝗼 𝗗𝗼 𝗡𝗲𝘅𝘁

Email me at paul@missionflywheel.com, or visit www.missionflywheel.com to book a free, 45-minute Revenue Strategy Assessment.

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Olu Adedeji

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