SaaS Club

We help early-stage SaaS founders accelerate toward product-market fit. We provide content, community, and coaching to give you what you need to grow your SaaS business faster.

🎙️ The SaaS Podcast (Ranked Top 0.5% Globally in Popularity) 
The SaaS Podcast gives you nearly 400 in-depth interviews with proven SaaS founders and entrepreneurs to help you build and grow your SaaS business.

Founder | SaaS Coach & Advisor | Podcast Host

Omer Khan

Consultant / Fractional CMO

Good4work

Advisor

Microsoft

Principal Group PM / Director of PM

The Walt Disney Company

Senior Information Technology Manager

Guiding early-stage SaaS founders to 7-figures | SaaS Coach & Advisor | Top 0.5% Global Podcast | 400+ SaaS Founder Interviews | Ex-Microsoft & Disney

Imagine attracting the ideal customers for your SaaS business every day.

People who urgently need your solution and can't wait to use your product.

Sounds pretty good, right?

To achieve this, you have to navigate key stages towards a 7-figure SaaS.

→ Stage 1: Reaching $100K ARR:

You're in the trenches, building your product, identifying your market fit, and connecting with your initial customers. This stage is all about:

- Building a product that solves a real problem.
- Creating marketing strategies that resonate with your ICP.
- Establishing a sales process that consistently converts.

→ Stage 2: Scaling to $1M ARR:

With a small team by your side, you're ready to make a deeper impact in your market. This stage is about:

- Enhancing product features based on user feedback.
- Refining marketing tactics for a broader reach without losing the personal touch.
- Streamlining sales and customer support to foster growth and retention.

Navigating through these stages involves:

- Strategic decision-making
- Avoiding common pitfalls
- Accelerating growth 

That's where SaaS Club comes in.

We'll work together to help you achieve:

1. Customer Magnet: 

Refine your marketing and sales strategies to enhance customer acquisition and retention, which is critical both for reaching $100K ARR and scaling to $1M ARR.

2. Product Perfection: 

Ensure your product continues to meet and exceed market demands, which is crucial for securing initial traction and sustaining growth.

3. Messaging Mastery: 

Develop a powerful narrative that showcases your unique value and positioning, essential for establishing your brand and expanding your market presence.

4. Strategic Selling: 

Guide you through effective growth strategies and operational efficiencies, vital for progressing to a 7-figure SaaS company.

5. Founder's Mindset: 

Build your capacity for leadership, decision-making, and resilience - preparing you for the challenges of today and a 7-figure SaaS company.

But we don’t stop there:

You’ll have weekly Collaborative Coaching Calls with me and a mastermind group of your peers, where you can ask us anything LIVE, and get our full support.

Also, you get access to a comprehensive library of training and resources, helping you tackle everything from the basics to advanced strategies for scaling your SaaS business.

Finally, you get my help in creating a customized strategy for your SaaS, fine-tuning your marketing and sales approach, and building a system that supports sustainable growth.

Sounds good?

Great.

DM me “GROWTH” and I’ll send you all the details.

The counterintuitive viral growth strategy that got Read AI to millions of users (without spending on ads): 

I asked David Shim how Read.ai scaled so fast. His answer surprised me. 

Most meeting note apps force you to visit their website to see reports. They gate everything because they want paid subscriptions. 

David did the opposite. "Meeting notes should be for everybody. Make it easy to distribute." 

His team pushed back: "What if people don't want the notes?" 

David's response: "Everyone was on the call. They could've taken their own notes anyway." 

Here's why it worked: 

Every shared summary exposed non-users to the product. 
No friction. No login wall. Just instant value. 
Each user brought more users. 
That compounded. 

David calls it the Slack playbook: "Make it multiplayer, not single player." The result? Millions of users. Zero ad spend. 

The lesson: Your growth isn't what you keep; it's what you give away.

→ Full conversation with David: https://saasclub.io/458

Guiding founders of early-stage SaaS startups to 7-figures | SaaS Coach & Advisor | Top 0.5% Global Podcast | 450+ SaaS Founder Interviews | Ex-Microsoft & Disney

Your brand has a voice. I make sure it’s heard (with content that builds trust, drives demand & influences decisions)

What if you didn’t have to chase clients, investors, or partners anymore? What if… they found you?

→ Because they saw you as the expert
→ Because your name meant something
→ Because your content made them feel something

That’s exactly what happened with Jason.

Jason runs a marketing agency in LA. 

When we started, he was stuck with multiple AI writing tools.

No real plan. 
Not much reach. 
Didn’t know what to post that will work.

He told me, “I know I have something valuable… I just don’t know how to show it.”

Maybe you’ve felt that too?

Fast forward 13 months:

✅ He doesn’t worry about what to post
✅ He’s built real trust with his audience
✅ People started reaching out to him
✅ He grew a strong network of the right people

That’s what we help with—

We help business owners and leaders turn their thoughts into powerful stories.

We create content that connects, builds trust, and opens doors.

Here’s how we do it:

1. We talk about your goals and what matters most to you

2. We create a content plan that fits your business goals

3. Then, we create content (write, design, videos) that shows your value and attracts the right people

4. Over time, your brand grows and so does your business

But I won’t lie to you...

If you’ve never posted before...

If your audience is still small...

It takes time.

Growth isn’t instant. But it’s worth it.

Because when you show up with heart and honesty, people notice.

And when people trust you, They Choose You.

If you’re ready to stop hiding and start being seen—

Send me a message.

Let’s build your voice. Let’s build your brand.

Sukanya Guha

I like how most CEOs, Founders, MDs, quietly admit the same thing:  
“𝗜 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘂𝗽 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 𝗙𝗲𝗲𝗹𝘀... 𝘄𝗲𝗶𝗿𝗱.”

And I get it.  

Nobody wants to look desperate or loud.

But here’s the part people forget:

𝗜𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗲 𝘆𝗼𝘂, 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝘆𝗼𝘂.

And if they don’t think of you… nothing new lands on your plate.

There’s a simple brain quirk behind this.  

It’s called 𝗧𝗵𝗲 𝗠𝗲𝗿𝗲 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝗘𝗳𝗳𝗲𝗰𝘁 (coined by psychologist Robert Zajonc).

It basically says this:

𝗧𝗵𝗲 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻 𝘄𝗲 𝘀𝗲𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 (𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲) 𝘁𝗵𝗲 𝗺𝗼𝗿𝗲 𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝗱𝗲𝗰𝗶𝗱𝗲𝘀,  
“𝗧𝗵𝗶𝘀 𝗶𝘀 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘀𝗮𝗳𝗲. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗼𝗿𝘁𝗵 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝗶𝗻𝗴.”

It’s not persuasion.  
It’s not manipulation.  
It’s literally how humans are wired.

This is why showing up online matters, especially when you’re running a serious business.

Because the truth is:

• The investor who sees you a few times suddenly remembers your name. 
 
• The buyer who’s been on the fence finally reaches out.  

• The partner who forgot you existed messages you again.  

• And sometimes… the right opportunity appears simply because you were visible at the right moment.

You’re not “spamming” anyone.  

You’re reminding the world you exist.

And like it or not, the world forgets fast.

You don’t need to post multiple times a day.  
  
You just need to be present enough that when someone thinks,  
“Who can help with this?”  
your name comes to mind without effort.

𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.  
Staying invisible kills it.

So show up a little more.  
Not to impress anyone-  
just to make sure the right people can actually find you.

I use content & psychology to help- Established Founders & CEOs build influence that compounds and become the name in their industry

In every industry, at every scale, there’s one truth seasoned founders learn the hard way:

𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀.  
𝗧𝗵𝗲𝘆 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁-𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀.

The ones who control the story that gets told about them.  

The ones whose name signals trust before the first meeting even starts.  

The ones who walk into a room with pricing power already built in.

Here’s what most people miss:

Revenue grows linearly.  
𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗴𝗿𝗼𝘄𝘀 𝗲𝘅𝗽𝗼𝗻𝗲𝗻𝘁𝗶𝗮𝗹𝗹𝘆.

Every decision, every interaction, every public signal: 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀.  

Quietly.  
Silently.  
Powerfully.

That’s why the founders who win aren’t playing for attention.  
They’re playing for 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻.

They understand that:

• Deals move faster when your name carries weight  
• Talent says yes when they feel anchored to a story that matters  
• Partners commit when they trust your judgement before they trust your offer  
• Margin expands when the market believes you're worth paying more for

In a world full of noise, the real moat isn’t capital, headcount, or even product.

𝗜𝘁’𝘀 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻.  

𝗧𝗵𝗲 𝗸𝗶𝗻𝗱 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂 𝘀𝗹𝗲𝗲𝗽 𝗮𝗻𝗱 𝗽𝗮𝘆𝘀 𝗱𝗶𝘃𝗶𝗱𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗱𝗲𝗰𝗮𝗱𝗲𝘀.

If you build that, you don’t chase opportunities 
𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗰𝗵𝗮𝘀𝗲 𝘆𝗼𝘂.

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Sukanya Guha

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The Battle

Omer Khan

Sukanya Guha

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Omer Khan's LinkedIn Performance

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