Co-Founder The Product Cradle| Ex- Product Manager MTN| Product Management, Strategy, Fintech & Marketing|

A Product leader with over 15 years in the industry, I've had the privilege of leading teams to create and launch products that truly solve customer problems while driving business growth. I was a product manager at MTN Nigeria, one of Africa's largest telecom and tech companies. 

I hold a postgraduate diploma in professional marketing from CIM, the world's leading professional marketing body, and I've got multiple certifications in digital marketing tools and services.

As a community builder, I’m passionate about supporting aspiring, transitioning, and experienced product managers in developing their careers and growing within the PM community. 

Through writing challenges, accountability groups, and mentoring sessions, I’ve helped over 100+ product managers develop their skills, showcase their expertise, and reach their goals.

I leverage my expertise in Content, Financial Services and Marketing in offering insights on product strategy, marketing, partnerships, and promotions. 

For enquiries and speaker invitations please email: laraosiyemi@gmail.com

Omolara Osiyemi - CMKtr, ACIM

Bayobab

Responsible for wholesale commercial management of international voice, SMS (A2P, P2A and P2P) , cloud numbers and identity serives for Rwanda, Uganda, South Sudan,  Zambia and Kenya.

Market Manager - Communication Platforms (South & Eastern Africa)

- Manage the delivery of wholesale mobility value added services along 2 key products lines : cloud numbers and mobile identity across the MTN group footprint in Africa and the middle east.
- Ensure compliance with in market regulatory guidelines for cloud numbers and mobile identity
- Gather market insights and competitive intelligence 
- Develop business cases to support business intitiatves for Cloud numbers and Mobile identity services

Manager, Cloud numbering and Authentication services

•	Manage product development and launch of  video and gaming value added services
•	Collaborate with data and consumer segments team to develop data propositions for video and gaming services.
•	Collaborate closely with internal stakeholders across MTN Nigeria : tecnology, sales, customer relations and business inteligence to understand market trends and obtain customer insights to drive digital subscriber growth
•	Analyse market trends and co-ordinate competitive intelligence gathering
•	Conduct product performance analysis by benchmarkeing against set KPI’s
•	Identify and develop strategic OTT parnerships 
•	Manage below the line marketing using telco marketing inventory: sms, balance enquiry, end of call notification, over the air push, self service and other digital channels
•	Co-ordinate above the line marketing for video and gaming services in collaboration with VAS partners
•	Ensure regulatory complaince in the development and communication of all products
•	Co-ordinate product testing and user journey management 
•	Grow active users, subscriptions and revenue
•	Partnership management and contract negotiations
•	Develop 360 degree product marketing strategy for video and gaming services

Manager, Media & Entertainment Services (Video & Gaming)

Ag. Manager, Media & Entertainment Services (Video & Gaming)

Customer Acquisition and Compliance (CAC) reporting
Conduct daily regional sim registration device performance analysis for gross connection
Regional performance reporting (Airtime Sales, Data Uptake , Partner performance, Channel digitisation traction ) 
Trade marketing

Regional Sales Analyst - (GGDP)

•Develop revenue forecast model for Mobile Financial Services consisting of four key product lines
•Develop service level revenue forecast model for value added services (VAS) and digital services.
•Develop market segment and regional revenue forecast models.
•Develop quarterly business performance forecasts and annual business plan for Mobile financial services and VAS products
•Conduct market research to obtain customer insights on existing products and new product concepts
•Conduct market performance survey to determine net promoter scores and provide actionable imperatives
•Maintain daily recharges forecast model.
•Generate market insights for COO weekly meeting from google search trends, below the line competitor monitoring and trade intelligence.
•Weekly competitive market analysis

Business Intelligence Analyst - (GGDP)

•Develop new digital streams for on demand video and audio content
•Manage over 20 content partners and 2 technical partners across major services VAS products : Caller ring back tunes (CRBT), MTN Shortz and Comdey Plus
•Develop user requirement specifications (URS) and product concept documents (PCD) for VAS and digital products.
•Revamp and marketing of the MTN self service app (MyMTN App) 
•Product development and customer journey mapping
•Product performance management and reporting
•Product launch and Go to market strategy (Above the line and Digital)
•Below the line targeted VAS marketing campaigns using traditional telecom marketing inventory (USSD, SMS, Balance Inquiry, End of Call notification, IVR)

Product Development Analyst (Digital & Value Added Services (VAS) ) - (GGDP)

•	Develop Go-To market strategy for products and institutional campaigns
•	Competitive and gap analysis across all consumer market segments
•	ROI/ROO evaluation 
•	Youth segment management
•	Develop minimum viable product and proof of concept for new digital initiatives
•	Teen segment proposition development

Consumer Marketing & Brand Communications Analyst (GGDP)

Kris-Rali Ventures

•	Supply chain organisation
•	Maintaining Store inventory record
•	Customer Relations

Logistics Co-ordinator

International secondary school (ISS), Orlu, Imo state

Computer studies Tutor (S.S.S 1 – S.S.S 3):
Taught basic computer studies in accordance with WAEC curriculum to senior secondary school students. Topic such as:Information technolgy, Logic gates, Basic programming,Desktop publishing, Basic computer hardware. 

Mathematics Tutor (J.S.S 1):
Taught elementary mathematics to first year junior secondary school students

NYSC

INTELS Nigeria Limited

Computer Hardware repairs and maintenance
Server administration and maintenance
Hardware inventory management
Systems Software maintenance
Participated in the setup of a Storage Array Network (SAN) of HP proliant servers

Intern

At Bayobab, my focus is on enhancing wholesale commercial management across five African regions, leveraging over three years of experience in the dynamic telecommunications sector. With a strong emphasis on business relationship management, I have successfully managed international voice, SMS, and identity services, ensuring compliance with diverse regulatory guidelines.

My role has allowed me to gather market insights and competitive intelligence, vital for developing business cases for innovative cloud number and mobile identity services. The goal is always to foster strategic partnerships and deliver solutions that not only connect people but also drive positive social impact and growth within the organization.

taplio

The Battle

Omolara Osiyemi - CMKtr, ACIM

Stephen Ohimai Agbi

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?