Fuego Systems

Account Based Marketing|GTM Advisor|Podcast Host

I am responsible for developing Client's Account based Marketing strategy and instituting effective training and knowledge transfer to Employees. I help to Identify new technologies & methodologies in ABM and establish practice across teams.I drive & train employees to learn new Account based Marketing campaign methodologies and implementation practices.

Some of my responsibilities include
•	Identify and Prioritize High-Value Accounts for clients on Account Based Marketing
•	Identify key-decision-makers and help build a personalized strategy for targeting 
•	Develop a personalized content strategy for various stages
•	Define the channels and media strategy
•	Programmatic Ads
•	Help clients track the right metrics

Account Based Marketing Specialist

B2B Lead Generation Specialist

Helping B2B companies gain competitive advantage via Account Based Marketing & Selling solutions.
Fuego Systems is a B2B demand generation & Orchestration Company helping IT & Software companies in the US increase their qualified pipeline and revenues. Our Account Based Marketing framework, helps clients create an Omni-channel personalized buyer journey and generate Sales qualified leads.
We believe that growth for B2B companies happens only when you understand your prospects intimately and reach them with hyper-personalized campaigns that are non-spammy. Our campaigns help you cut through the noise and get decision-makers to respond proactively.
Our user journeys are built for the way customers buy in 2022 and beyond. Our combined years of experience working for IT and Software companies help us deploy Account based marketing strategies at a scale that can fuel growth. 
Having worked for 50+ B2B companies and reaching several hundred thousand's contacts has helped us discover insights that companies could not track before. Our approach combined with strategy, consulting, execution and reporting. We become the Marketing co-pilots and help your team in training, support, documentation, and playbooks.
We 
1. Identify the marketing dollars spent ineffectively
2. Help users consume the right content and track them by building content hubs.
3. Help SDR's with more relevant and qualified leads thereby saving costs on hiring additional SDR's
4. Reduce customer acquisition costs
5. Reduce sales cycle by at least 50%
6. Grow your pipeline velocity

Chief Marketing Officer

Gtech Information Systems

Gtech Info was started as an IT recruitment and Consulting company.The technologies we worked were into data warehousing, Java,SAP and Oracle Consulting.

Founder and CEO

Aldea Infotech Pvt Ltd

Aldea Infotech is a strategy and technology company providing project implementation,training, human capital solution & consulting services in various emerging technology areas including business Intelligence,enterprise data warehousing,enterprise Resource Planning,enterprise application Integration & customer relationship management.
Specialties include SAP ERP, Business Objects, Crystal Reports, SAP SCM, SAP EWM, SaaS

Time Warner Cable

Started as an Informatica developer and later had hands on experience on Data modelling and data Architect.

Informatica Developer

G.E. Power, LLC

Business Objects Intern/Co-op

Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

Helping B2B SaaS Companies Win High-Value Deals with ABM

Most marketing teams are stuck chasing MQLs that never turn into revenue. The real problem? Your best-fit accounts aren’t engaging because your messaging, targeting, and execution aren’t aligned with how enterprise buyers make decisions today.

That’s where I come in.

I’m the founder of Fuego Systems, an Account-Based Marketing (ABM) agency specializing in helping B2B SaaS companies land and expand enterprise deals in the US. 

My approach is built on real-world execution, not theory. I’ve worked with growth-stage startups and enterprise SaaS companies to shift from generic lead gen to a highly targeted, high-impact ABM motion that drives the sales pipeline.

What I Do:
✅ ABM Strategy & Execution – From 1:1, 1:Few, to 1:Many, I help you build ABM programs that convert.
✅ Enterprise Demand Generation – No more spray-and-pray; I help you attract, engage, and win high-value accounts.
✅ Sales & Marketing Alignment – ABM fails when sales and marketing aren’t on the same page. I fix that.
✅ Personalized Outreach at Scale – Stop sending generic emails. I help you craft outreach that earns responses from CXOs.

What Makes Me Different?
💡 ABM Practitioner: I don’t just talk about ABM—I execute it daily. I share high-impact insights on LinkedIn to help marketers and CXOs refine their go-to-market strategies.
🎙️ Host of "The ABM Way" Podcast: I break down top B2B companies' strategies to win enterprise deals.
⚡ Hands-on Approach: Unlike traditional agencies, I work closely with your team to execute and optimize in real-time.
📊 Revenue-Focused, Not Vanity Metrics: ABM is not about MQLs but sales pipeline, deal velocity, and revenue growth.

Want to Fix Your ABM & Demand Gen Strategy?

Let’s connect. DM me or book a call to discuss how we can build an ABM program that works.

Omprakash karuppanan

DBS Bank

Oversaw the non-banking propositions for Consumer Banking Group, including the DBS Travel Marketplace and DBS Marketing Services (new business). Led the development of ecosystem partnerships, acquisitions, and new business opportunities to drive the consumption of DBS banking products and services. Collaborated closely with stakeholders to design and deliver impactful customer value propositions, leveraging marketplace platforms, data infrastructure, and distribution networks.

► Find out more at https://www.dbs.com.sg/personal/marketplace

VP of Ecosystems, Partnership and Acquisition

adplist.org

ADPList is a community based on connection and inclusivity — a platform where people can find, book and meet mentors around the world. At ADPList, we believe in inspiring meaningful conversations led by our mentors.

► Find out more at https://adplist.org/mentors/kenneth-tan

Startup/Marketing Mentor

Nium

Led the strategy and execution for driving high-quality demand generation and achieving incremental SME revenue growth for Instarem (a product of Nium). Spearheaded initiatives to acquire top-tier MQLs through targeted demand generation campaigns, while developing robust plans to support the incremental growth and retention of the existing SME user base. Collaborated extensively with cross-functional teams—including sales, product, and customer services—to align on strategic goals and deliver measurable business outcomes. Played a key role in optimizing the customer journey, driving cross-functional collaboration, and ensuring the successful execution of revenue-generating strategies.

Nium is a global leader in modern money movement. It provides banks, payment providers, and businesses of any size with access to global payment and card issuance services.

Instarem for Business is a global payment solution for Small and Medium Enterprises (SMEs). We provide tailored financial solutions to help businesses send, spend and receive money whenever and wherever, bridging currency borders for today’s global businesses.

► Find out more at:
https://www.nium.com
https://www.instarem.com/en-sg/business

Global Head of B2B Marketing, Instarem

Hearti

Joined in December 2014, where I spearheaded business development, strategic partnerships, and the overall marketing strategy and operations. Hearti is a FinTech Venture company that develops cutting-edge B2B technology platforms (Benefit.X, Surety.Ai and CYBERhythm). Successfully navigated the company from its early stages to the acquisition of Surety.AI to OneConnect Financial Technology, a Ping An Group associate, in 2021.

► Benefit.X equips Small Businesses with Corporate Cards and Digital Loan Options while complimenting their business operations with a cutting-edge Benefits and Human Resource Management (HRM) solution.

► Surety.Ai allows insurance companies to leverage the latest in artificial intelligence and blockchain developments to improve underwriting, maximizing customer experience and faster go-to-market implementation.

► CYBERhythm protects your cloud assets the smart way, get 24/7 protection with a guided and automated response for detected security incidents.

At Hearti, we envision to redefine Financial Inclusion in South East Asia through the Micro-Financing and distributing Micro-Insurance products with our strategic partners. Hearti's integrated platforms are designed exclusively for digital-first SMEs and our partners (banks, brokers and insurers) by offering faster go-to-market solutions using the latest technologies from A.I and Big Data.

OFFICIAL CHANNELS:
► https://www.linkedin.com/company/theheartilab
► https://www.facebook.com/theheartilab
► https://twitter.com/theheartilab
► https://www.medium.com/theheartilab
► https://www.techinasia.com/companies/theheartilab
► https://e27.co/startup/theheartilab
► https://angel.co/theheartilab
► https://www.f6s.com/theheartilab
► https://gust.com/companies/theheartilab
► https://www.crunchbase.com/organization/hearti-lab--singapore--pte-ltd
► https://www.startupsg.net/profiles/1537

Chief Marketing Officer - APAC

ChinaSoft International

Responsibilities:
- Familiarising with Basel II and Basel III related documentation and Capital Rules in China.
- Attached to Bank of China (Client of Chinasoft) in Beijing to learn about the development of the warehousing solution.
- Assist in product development in R&D Department.
- Participate in requirement definition sessions.
- Assist engineers to work on analysis, design documentation and develop the software solution.
- Conduct test on beta versions.

Research and Development Analyst

Mezzofy (Hong Kong) Limited

Transforming the world of mobile wallets and CRM analytics. Thoughts Igniter is a mobile payment platform in Asia which owns the Mezzofy brand of products. Thoughts Igniter have strategic partnerships with Alipay China and Bank Mandiri Indonesia, and set up operations in China, Hong Kong, Indonesia and Singapore. Consumers across Asia are making mobile payment and coupon transactions on Mezzofy’s platform.

Responsibilities:
- Conduct B2B sales selling Mezzofy.
- Help and support other staffs of the project to enable good quality work.
- Research and analyse market conditions and opportunities.
- Map potential customers and competitors for the product.
- Promote initial follow ups for sales prospects of the product.

Sales Operations Executive

Moody's Analytics

Responsibilities:
- Provide project support such as processing of documents, spreadsheets and presentations for project proposals for Managing Director, Head of Enterprise Risk Solutions Services, APAC.
- Perform travel bookings for the team and schedules travel itinerary with Carlson Wagonlit Travel Agency.
- Perform expense claims and filling for the team using Concur, an SAP platform to manage claims and reimbursement.

APAC Project Operations Executive

Atos Origin

Responsibilities:
- Provide administrative support including preparing presentation decks, drafts, reports, mailing, scanning and faxing for the management.
- Other duties include fielding telephone calls, managing clients and filing of invoices.

Project Management Associate

On a mission to help consumer brands reach their 'bankable' customers • VP of Ecosystems @ DBS • Fintech leader across APAC

I am a seasoned fintech marketing leader with a strong track record of driving growth and innovation across the financial services landscape. With over a decade of experience, I have honed my skills in B2B marketing, strategic partnerships, and business strategy, making me a trusted voice in the industry with a following of 22,000+ on LinkedIn.

In my most recent role at DBS Bank, I led the Ecosystem team, significantly boosting partnerships and product adoption through innovative strategies. Previously, as the Global Head of B2B Marketing at Nium, I drove impressive results, including a 25% increase in high-quality leads and a 20% revenue growth for SME clients. My entrepreneurial spirit was evident when I co-founded Hearti, where I played a pivotal role in expanding the business, leading to the successful acquisition of Surety.AI (InsurTech platform) by OneConnect Financial Technology, an associate of Ping An Group in 2021.

My expertise lies in demand generation marketing, crafting creative marketing campaigns that resonate with customers, scaling businesses through experimentation, and forging strategic alliances that drive business success. My deep understanding of digital trends and hands-on experience in both startup environments and large financial institutions make me a valuable asset to any organization.

When I'm not at work, I enjoy playing basketball and Texas Hold'em while having a peculiar interest in colored gemstones, vintage watches, and fine antiques/arts.

I'm always keen to discuss any business opportunities and partnerships. You can reach me via email or ping me in chat.

► https://cards.tapt.io/view-profile/0wqQbArVJy3GP8klz4mn
► https://about.me/kennethtanzm
► https://www.facebook.com/kennethtanzm
► https://www.instagram.com/kennethtanzm
► https://twitter.com/kennethtanzm
► https://github.com/kennethtanzm
► https://medium.com/@kennethtanzm
► https://www.techinasia.com/profile/kennethtanzm
► https://e27.co/kennethtanzm
► https://angel.co/u/kennethtanzm
► https://www.f6s.com/kennethtanzm
► https://gust.com/user/4d83c443-e0a5-49bd-970e-00d2e4ca442c
► https://www.crunchbase.com/person/kenneth-tan-3
► https://www.startupsg.net/profiles/17066
► https://adplist.org/mentors/kenneth-tan
► https://app.dework.xyz/profile/kennethtanzm

P.S. I'd really appreciate it if you take two seconds and endorse me below! :)

taplio

The Battle

Omprakash karuppanan

Kenneth T.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?