Outlier Ventures

Start-up Mentor

Boring Labs

Helping traditional brands enter the Metaverse & Web3 space in a meaningful and authentic way.
Supporting Web3 native projects to build great brands around their products.
Selected clients: Škoda Auto (Volkswagen Group), Carolina Herrera (Puig)

Web3 & Metaverse Advisor

Metaverse Academy 

Lecturer - Web3 & NFT

Bored Ape Yacht Club

Member

RugDAO LLC

Operational Council Member

Procter & Gamble

- Responsible for leading global innovation master plan for Bion3 (multivitamin brand)
- Development of the brand visual guidelines and defining a strategy to enter new markets 
- Created and led internal educational platform enabling all regions to regularly exchange best practices from across the markets and brands.

Senior Brand Manager - Personal Health Care International

- Responsible for leading distributors of Braun appliances in 13 markets in Central and South-East Europe and Latin America. 
- Main responsibilities included planning and execution of all marketing campaigns incl. in-store, TV, digital media as well as P&L management, launching new products and development of respective pricing and promo strategies

Senior Brand Manager - Braun, Europe

- Led external partnerships and sampling initiatives with washing machine manufacturers in IMEA region 
- Responsible to develop co-marketing campaigns and respective marketing materials incl. TV copies and in-store materials.

Brand Manager - Fabric Care, IMEA

- Led competitive assessment in the mid-tier price segment leading to recommendation to launch several new SKUs and expansion to new markets
- Led in-store toolkit creation

Assistant Brand Manager - Hair Care, Europe

Česka spořitelna, a.s.

-	Selected among 6 from more than 300 candidates for an exclusive internship program 
-	Conducted in-depth interviews with 30 branch managers and over 100 bankers about their educational needs
-	Proposed improvements in adaptation and long term education process based on results of interviews to segmentation leaders of education and the head of the department

Education Department Intern

Metaverse & Web3 strategist and advisor 🔸 Helping major traditional brands enter the Metaverse & Web3 🔹 ex-P&G

Hey there 👋 thank you for stopping by.

I am an experienced brand builder on a mission to help traditional brands enter the Metaverse & Web3 space in a more meaningful and authentic way. 

I will work with you and your team to help you understand the terminology, the Web3 & Metaverse landscape, competitive activations, and the nuances of the Web3 culture to identify meaningful opportunities for your brand.

If you work for a brand (or an agency) that wants to:

🧠 Learn more about web3 / NFT / Metaverse 
💡 Understand how other brands have entered the space
🎓 Educate your marketing and cross-functional team
🎯 Develop a meaningful Metaverse & Web3 strategy

📥 Send me a DM or email: hello@boringlabs.xyz and I will be happy to help 👍

Ondrej T.

eGEN

eGEN gamifies the world, and does it in a fun, kind and purpose-driven way. 

We are gaming strategy specialists, offering end-to-end capabilities from research & insight with the gaming community, commercial and brand strategy, immersive production, and GTM excellence.

• Building ROI-focussed innovation, brand and gaming strategies for brands
• Extending IP into immersive worlds and channels, including Roblox, Fortnite, Twitch and mobile gaming
• Leading new collaborations and partnerships between brands, creators and platforms
• Reimagining the way marketers think about loyalty and gamification

Partnership Lead

11:11 Media

Launched innovative gaming projects for Paris Hilton and 11:11 Media's brand partners that made industry headlines, generated pop culture buzz and broke new ground. 

Led Hilton Hotels' first foray into gaming with an innovative Roblox loyalty campaign that rewarded Gen Z gamers with real Hilton Honors points: a trail-blazing first for the iconic hospitality business.

Head of Innovation

Leading innovative web3 projects, metaverse and AI experiences for 11:11 Media, Paris Hilton and our brand partners across entertainment, gaming, fashion, music, beauty, lifestyle products and pop culture.

- End-to-end strategy development across web3, gaming, innovation and metaverse
- Supported commercial, marketing and brand strategy
- Innovation leadership
- Production and project management
- Building vendor and partner networks

Director of web3 & Metaverse

Gala Games

Led and grew the Gala Labs team of strategists, creatives, developers, economists, data experts, storytellers and game designers. We delivered innovative web3 projects and blockchain experiences across gaming, esports, collectibles, music, art and entertainment. 

• At the Super Bowl 2022, we launched a new business unit, Gala Music, and released Snoop Dogg's "B.O.D.R" album on-chain, making Death Row Records "the first metaverse music label". 
• Launched a brand new web3 idle game, providing utility, fun and earning potential for the VOX Collectibles community
• Worked with Will Wright, the creator of The Sims, and Unity to develop the VOXverse metaverse
• Led commercial, innovation, and brand strategy development

Vice President of Gala Labs 

Market Gravity, a Deloitte Business

Led pioneering proposition design, innovation strategy and venturing projects at Market Gravity Deloitte across fintech, public sector and customer loyalty programmes. 

Clients included Virgin Money/Clydesdale Yorkshire Bank Group, Scottish Government, Compass Group, Tokio Marine and the Deloitte Tax Ventures team. Worked with a cross-disciplinary group of designers, creatives, researchers, technologists and marketers to rapidly take ideas from concept to launch in-market.

Manager

ORB - Brand Agency

ORB are branding experts that have the creativity of an agency and the commercial impact of a consultant. We use our visual thinking technique to build brands that drive business results. Through our workshops, strategy and creative design, we make it easier to recruit, retain and engage the very best talent, add to your bottom line, streamline operations and drive the right type of growth.

Lead Strategist

Sense Worldwide

Supported innovation consulting, service design and proposition development projects across fashion and consumer and lifestyle products. Clients included Converse, Nike and Johnson & Johnson.

Strategy Exec

I was lead copywriter and assisted in strategy for a range of clients, delivering innovation through  brand positioning, naming, writing copy, communications strategy and workshop facilitation. 

I helped rebrand a luxury country retreat, a property developer, leading emergency repairs company and co-facilitated a full day workshop for a blue chip bank.

Copywriter

Karmarama

I extended my IPA Ad School internship to gain invaluable experience as an Account Executive on the Honda UK account and with Walk a Mile, a market research consultancy.

During this internship, I launched Walk a Mile's website, copywrote case studies, was actively involved in consumer market research, supported the team in daily account management responsibilities and confidently built relationships with colleagues and clients.

Account Executive Intern

I was selected through the IPA Ad School to join Karmarama for an eight week placement, gaining  first-hand experience of Account Handling, Planning and other disciplines in the agency.

taplio

The Battle

Ondrej T.

Cynthia Miller

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