Outlier Ventures

Start-up Mentor

Boring Labs

Helping traditional brands enter the Metaverse & Web3 space in a meaningful and authentic way.
Supporting Web3 native projects to build great brands around their products.
Selected clients: Škoda Auto (Volkswagen Group), Carolina Herrera (Puig)

Web3 & Metaverse Advisor

Metaverse Academy 

Lecturer - Web3 & NFT

Bored Ape Yacht Club

Member

RugDAO LLC

Operational Council Member

Procter & Gamble

- Responsible for leading global innovation master plan for Bion3 (multivitamin brand)
- Development of the brand visual guidelines and defining a strategy to enter new markets 
- Created and led internal educational platform enabling all regions to regularly exchange best practices from across the markets and brands.

Senior Brand Manager - Personal Health Care International

- Responsible for leading distributors of Braun appliances in 13 markets in Central and South-East Europe and Latin America. 
- Main responsibilities included planning and execution of all marketing campaigns incl. in-store, TV, digital media as well as P&L management, launching new products and development of respective pricing and promo strategies

Senior Brand Manager - Braun, Europe

- Led external partnerships and sampling initiatives with washing machine manufacturers in IMEA region 
- Responsible to develop co-marketing campaigns and respective marketing materials incl. TV copies and in-store materials.

Brand Manager - Fabric Care, IMEA

- Led competitive assessment in the mid-tier price segment leading to recommendation to launch several new SKUs and expansion to new markets
- Led in-store toolkit creation

Assistant Brand Manager - Hair Care, Europe

Česka spořitelna, a.s.

-	Selected among 6 from more than 300 candidates for an exclusive internship program 
-	Conducted in-depth interviews with 30 branch managers and over 100 bankers about their educational needs
-	Proposed improvements in adaptation and long term education process based on results of interviews to segmentation leaders of education and the head of the department

Education Department Intern

Metaverse & Web3 strategist and advisor 🔸 Helping major traditional brands enter the Metaverse & Web3 🔹 ex-P&G

Hey there 👋 thank you for stopping by.

I am an experienced brand builder on a mission to help traditional brands enter the Metaverse & Web3 space in a more meaningful and authentic way. 

I will work with you and your team to help you understand the terminology, the Web3 & Metaverse landscape, competitive activations, and the nuances of the Web3 culture to identify meaningful opportunities for your brand.

If you work for a brand (or an agency) that wants to:

🧠 Learn more about web3 / NFT / Metaverse 
💡 Understand how other brands have entered the space
🎓 Educate your marketing and cross-functional team
🎯 Develop a meaningful Metaverse & Web3 strategy

📥 Send me a DM or email: hello@boringlabs.xyz and I will be happy to help 👍

Ondrej T.

Boldyn Networks

- Develop and execute integrated marketing campaigns to accelerate market penetration and Go-to-Market (GTM) initiatives across diverse international audiences.
- Manage and launch a suite of sales empowerment tools (value propositions, pocket guides, product launch marketing materials) to equip sales teams and amplify their efforts. 
- Lead the creation and execution of joint marketing activities with world-class partners (online and offline events) to boost demand & lead generation for enterprise customers in Maritime, Manufacturing, Heavy Industry, and public organisations.

Global Marketing Manager Enterprise

Marketing Manager - Private Networks

SEGRON, s.r.o.

- Defined and implemented comprehensive marketing strategies aligned with the customer journey and target audience needs, including developing a Go-to-Market plan, KPIs, and content curation strategy in close collaboration with sales, engineering partners, and media agencies. 
- Owned and managed the marketing roadmap encompassing branding, budgeting, and content creation to increase presence across digital channels and conversion through inbound marketing/nurturing on the website. 
- Fostered strong collaboration with internal and external stakeholders (sales, R&D, customer success, partners, media agencies) to align marketing efforts with overall business objectives.

Marketing Manager

Leo Burnett

- Led and managed a diverse portfolio of projects focusing on innovative digital strategies that boost brand awareness and lead generation and owned product marketing for mobile solutions that leverage cloud technologies and DevOps principles. 
- Coordinated successful global releases and market rollouts for several projects simultaneously across the vast EMEA and Latin America regions (+90 countries) to ensure consistent messaging and a seamless customer experience across digital touchpoints.
- Monitored data analytics to track the performance of digital marketing campaigns and external sources to bridge the gap between customer needs and engaging content at each customer journey stage.

Digital Marketing Manager

Intelligence for Innovation (iN4iN)

- Crafted and launched marketing campaigns to release a new platform while creating a content strategy to increase positioning. 
- Developed partnerships with key stakeholders to strengthen product portfolio. 
- Orchestrated a series of workshops to foster innovation and design thinking, creating and disseminating marketing materials to enhance training and coaching.

MRM / McCANN Group

- Led and delivered multiple high-impact digital projects for major clients using agile methodologies while enhancing brand awareness and positioning.
- Managed digital channels to optimize the customer journey, developing interactive content that addressed customer pain points at each touchpoint.
- Coordinated social media and video campaigns to boost engagement and strengthen positioning within key target segments.

F5 Interactivo S.R.L.

- Managed and oversaw e-commerce marketing campaigns, including social media/ppc to optimise performance. 
- Monitored and analysed social media and AdWords campaigns, implementing strategic adjustments that boosted engagement and conversions.
- Created and executed targeted marketing campaigns and e-commerce optimisation to fuel brand awareness and lead generation.

Ecommerce Marketing Manager

Brandlive The Ecommerce Agency

- Led business development efforts, successfully onboarding new clients across diverse sectors (B2B, retail, apparel, and department stores) in multiple countries to implement ecommerce platforms and develop their online channels. 
- Engaged with key stakeholders and senior management to develop a winning strategy for international market expansion. 
- Created impactful marketing and sales enablement materials that fuelled successful client presentations and demo sessions.

Business Development Manager

Triangle Communications

- Developed and fostered strategic business relationships with Tier 1 carriers to generate market opportunities within the region and maximise revenue from new and existing accounts.
- Managed and nurtured relationships with key accounts while identifying and attracting high-quality prospects.
- Attended events related to the industry to strengthen relationships with potential networking.

Key Account Manager

Quala S.A.

-Coordinated the implementation of a national GIS project (Geographic Information Systems) as part of the growth plan for the Retail Channel expanding territory coverage to 40%.  
- Analysed and forecasted KPIs for more than 18 brands grouped in different categories to support strategic decisions related to marketing and sales actions. 
- Organized activities to deliver presentations and training sessions to upskill the workforce.

Marketing Analyst

Avesco S.A.

- Led the execution of GIS to optimise the coverage of the Points of Sale in the order delivery system. Implemented direct marketing plans to increase the number of leads and profit by 30%. 
- Analysed and tracked sales KPIs to optimise the overall strategy in the channel.

B2B Marketing & Communications | Brand Building & Growth | Industry 4.0 | Storyteller | Women in tech advocate | Lifelong learner | Open Innovation

Dora is a dynamic and results-driven Global Marketing Leader with over a decade of experience in marketing and substantial expertise in Leadership and Business Development.

She has led strategic marketing activities throughout her career to elevate the company's positioning and Go-To-Market efforts across diverse target audiences. She has also successfully developed and executed marketing strategies to build a strong brand presence on a global scale. 

She has successfully onboarded world-class partners to grow the partner's ecosystem and cooperate on joint marketing initiatives, establishing a solid market position and fueling demand generation across key target audiences. She has also orchestrated End-to-End product and solutions launches with cross-functional teams, including engineers, testers, sales, developers, designers, UX, financial, and operations, ensuring comprehensive and successful market roll-outs. 

Dora's extensive experience spans different business models and industries, working on both sides—agency and final customer. Her proficiency in Marketing Communications (MarComm), events management, and content strategy tailored to the customer journey has allowed her to craft and execute campaigns that resonate with diverse audiences and drive impactful outcomes.

Dora has led local teams, collaborated with top-notch advertising agencies, and engaged with stakeholders from different levels. Her ability to relate to people and understand their needs has been instrumental in achieving brand positioning and market growth. His diplomatic approach and intercultural competence foster an inclusive environment that harnesses the collective potential of multicultural teams.

Core Competencies:
- as a Service
- Brand Strategy and Positioning
- Go-to-market strategies 
- Value proposition
- Customer Journey
- Demand Generation
- Event Management
- Content Strategy
- Translate Tech into commercial
- Sales Enablement 
- Digital and Traditional Marketing
- Marketing Communications
- Partner Marketing
- Vendor Management


Fields of Expertise: 
Telecommunications • Enterprise Customers (Manufacturing, Maritime, Heavy Industry, Energy, Public sector) • Software • High Tech

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Ondrej T.

Dora Zambrano

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