Outlier Ventures

Start-up Mentor

Boring Labs

Helping traditional brands enter the Metaverse & Web3 space in a meaningful and authentic way.
Supporting Web3 native projects to build great brands around their products.
Selected clients: Škoda Auto (Volkswagen Group), Carolina Herrera (Puig)

Web3 & Metaverse Advisor

Metaverse Academy 

Lecturer - Web3 & NFT

Bored Ape Yacht Club

Member

RugDAO LLC

Operational Council Member

Procter & Gamble

- Responsible for leading global innovation master plan for Bion3 (multivitamin brand)
- Development of the brand visual guidelines and defining a strategy to enter new markets 
- Created and led internal educational platform enabling all regions to regularly exchange best practices from across the markets and brands.

Senior Brand Manager - Personal Health Care International

- Responsible for leading distributors of Braun appliances in 13 markets in Central and South-East Europe and Latin America. 
- Main responsibilities included planning and execution of all marketing campaigns incl. in-store, TV, digital media as well as P&L management, launching new products and development of respective pricing and promo strategies

Senior Brand Manager - Braun, Europe

- Led external partnerships and sampling initiatives with washing machine manufacturers in IMEA region 
- Responsible to develop co-marketing campaigns and respective marketing materials incl. TV copies and in-store materials.

Brand Manager - Fabric Care, IMEA

- Led competitive assessment in the mid-tier price segment leading to recommendation to launch several new SKUs and expansion to new markets
- Led in-store toolkit creation

Assistant Brand Manager - Hair Care, Europe

Česka spořitelna, a.s.

-	Selected among 6 from more than 300 candidates for an exclusive internship program 
-	Conducted in-depth interviews with 30 branch managers and over 100 bankers about their educational needs
-	Proposed improvements in adaptation and long term education process based on results of interviews to segmentation leaders of education and the head of the department

Education Department Intern

Metaverse & Web3 strategist and advisor 🔸 Helping major traditional brands enter the Metaverse & Web3 🔹 ex-P&G

Hey there 👋 thank you for stopping by.

I am an experienced brand builder on a mission to help traditional brands enter the Metaverse & Web3 space in a more meaningful and authentic way. 

I will work with you and your team to help you understand the terminology, the Web3 & Metaverse landscape, competitive activations, and the nuances of the Web3 culture to identify meaningful opportunities for your brand.

If you work for a brand (or an agency) that wants to:

🧠 Learn more about web3 / NFT / Metaverse 
💡 Understand how other brands have entered the space
🎓 Educate your marketing and cross-functional team
🎯 Develop a meaningful Metaverse & Web3 strategy

📥 Send me a DM or email: hello@boringlabs.xyz and I will be happy to help 👍

Ondrej T.

Merkle

VP, Analytics

Data strategy and analytics leader for B2b & B2b analytics, team builder, program maker, thought leader. Continually learning. Data skills include analysis, SQL, python, cloud and distributed computing (google cloud), tableau and others.

Senior Director, Analytics

I focus on developing solutions that help our strategic clients realize the value of customer data by informing outbound digital media targeting as well as inbound channel personalization. Leveraging knowledge of platforms such as Adobe, Google Analytics, eMarketer, DoubleClick, BlueKai, Adobe Audience Manager and many others I work with clients and our internal teams to develop roadmaps for the best Customer Experience Analytics offerings.

Director, Experience Analytics Solutions

The Pretty Fork

Responsible for business strategy, marketing, demand generation, KPI definition, audience identification, reporting, P&L, and B2c & B2b customer acquisition strategies and execution.

The Pretty Fork is a dining experience that helps groups book and manage private dining events in Seattle and the Pacific Northwest region. We use smart advance-ordering techniques to consider each guests dietary profile and plan the perfect menu.  The right amount of food comes out, less food goes to waste, and guests go home happy. It's that simple.

Co-founder, COO start-up

Pointmarc, A Merkle Company

I help our practitioners and clients understand the core Pointmarc value proposition of Connected Analytics while developing, enhancing, and expanding the analytic and insight practice road-map.  I help develop our partner strategy, work with our sales team to win new business, and stand up new engagements. I then work alongside our practitioners to understand each clients' place in their unique analytical maturity curve so we know what offerings to bring them, and when.

Principal, Insight & Performance Services

Thread.Digital

Thread.Digital is a digital analytics consultancy that makes sense of data and research available to today's marketer. Specialties include: analytics strategy, goal & kpi identification, tool implementations, data visualization & reporting.

Founder, Principal Consultant

POSSIBLE

Thought leader with web & digital strategy experience.  In this role, I helped influence the evolution of digital analytics as it relates to global campaigns for clients.  Key responsibilities included:
•	Deliver and grow digital marketing analytics and optimization book of work with key clients.
•	Provide strategic direction that demonstrates a measurable impact on business.
•	Provide innovative thought leadership that enhances group capabilities.
•	Participate in new business pitches and project scoping across the entire spectrum of group services.
•	Help clients define web channel goals, key drivers and performance metrics.
•	Analyze web analytics data as well as other on- and offline data to evaluate site performance.
•	Collaborate with usability experts, IA specialists, user research, designers and developers to recommend solutions to identified problems.
•	Define A/B/MVT test scenarios and success metrics.
•	Develop financial models for various online and offline visitor events.
•	Conduct customer segmentation modeling and analysis to drive content decisions.
•	Lead analytics/optimization instrumentation and configuration projects

Associate Director of Marketing Sciences

Senior Analytics & Optimization Manager

ZAAZ

Senior Analytics Manager

Washington Mutual

Information Systems Analyst - Human Resources

Business Systems Analyst

Copic Trust

Recruitng coordinator, conducted in person & phone interviews for internal and external candidates, summarized applicant qualifications and made recommendations for hire.  Performed general payroll, salary & benefit administration.

HR Specialist

My passions include cars, cooking, design, NFTs and Web3 technologies.

15+ years' experience in management consulting, digital marketing, analytics and data science for top tier B2c & B2b companies. I found my home in digital marketing and have a deep curiosity in improving the customer experience while developing integration strategies to make the marketing machine work.

Michael Watts

Who in my fantastic network knows someone with a superb consulting acumen and is an expert in Adobe Tags (fka Launch), Web SDK, CJA, and AEP? I have a US-based CJA Architect role ready for them.

Preference for:
- Multiple Adobe certs, are you a Champion? Lets talk 
- You've led engagements end-to-end, not just executed pieces of someone else's plan
- Can work independently, you know what needs to get done and you do it
- Strong technical chops but can explain it to a CMO without the jargon
- Growth mindset. You win work and build capabilities, not maintain status quo  

#websdk #cja #aep #buildingtheAdobeCJAfuture #notAI 

Apply here: https://lnkd.in/gfASi3_F

Mike Watts

VP, Analytics. Ask me about Adobe CJA, WebSDK, AI, cloud and data engineering. 🏳️‍🌈 is every day. Merkle proud.

Open article: Senior Manager, Adobe CJA Architect by dentsuaegis.wd3.myworkdayjobs.com

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Ondrej T.

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