Outlier Ventures

Start-up Mentor

Boring Labs

Helping traditional brands enter the Metaverse & Web3 space in a meaningful and authentic way.
Supporting Web3 native projects to build great brands around their products.
Selected clients: Škoda Auto (Volkswagen Group), Carolina Herrera (Puig)

Web3 & Metaverse Advisor

Metaverse Academy 

Lecturer - Web3 & NFT

Bored Ape Yacht Club

Member

RugDAO LLC

Operational Council Member

Procter & Gamble

- Responsible for leading global innovation master plan for Bion3 (multivitamin brand)
- Development of the brand visual guidelines and defining a strategy to enter new markets 
- Created and led internal educational platform enabling all regions to regularly exchange best practices from across the markets and brands.

Senior Brand Manager - Personal Health Care International

- Responsible for leading distributors of Braun appliances in 13 markets in Central and South-East Europe and Latin America. 
- Main responsibilities included planning and execution of all marketing campaigns incl. in-store, TV, digital media as well as P&L management, launching new products and development of respective pricing and promo strategies

Senior Brand Manager - Braun, Europe

- Led external partnerships and sampling initiatives with washing machine manufacturers in IMEA region 
- Responsible to develop co-marketing campaigns and respective marketing materials incl. TV copies and in-store materials.

Brand Manager - Fabric Care, IMEA

- Led competitive assessment in the mid-tier price segment leading to recommendation to launch several new SKUs and expansion to new markets
- Led in-store toolkit creation

Assistant Brand Manager - Hair Care, Europe

Česka spořitelna, a.s.

-	Selected among 6 from more than 300 candidates for an exclusive internship program 
-	Conducted in-depth interviews with 30 branch managers and over 100 bankers about their educational needs
-	Proposed improvements in adaptation and long term education process based on results of interviews to segmentation leaders of education and the head of the department

Education Department Intern

Metaverse & Web3 strategist and advisor 🔸 Helping major traditional brands enter the Metaverse & Web3 🔹 ex-P&G

Hey there 👋 thank you for stopping by.

I am an experienced brand builder on a mission to help traditional brands enter the Metaverse & Web3 space in a more meaningful and authentic way. 

I will work with you and your team to help you understand the terminology, the Web3 & Metaverse landscape, competitive activations, and the nuances of the Web3 culture to identify meaningful opportunities for your brand.

If you work for a brand (or an agency) that wants to:

🧠 Learn more about web3 / NFT / Metaverse 
💡 Understand how other brands have entered the space
🎓 Educate your marketing and cross-functional team
🎯 Develop a meaningful Metaverse & Web3 strategy

📥 Send me a DM or email: hello@boringlabs.xyz and I will be happy to help 👍

Ondrej T.

House of Attention

House of Attention is a creative studio focused on creating big ideas for passionate audiences and delivering them with unreasonable hospitality.

Chief Experience Officer - Strategy / Creative / Production

Freelance

Experiential Focused - Strategy / Innovation / Creative / Production 

a razor, a shiny knife

a razor, a shiny knife was an experiential creative studio specializing in immersive multimedia storytelling and innovation around the act of gathering.  

- Logistics as Art 
- Designs immersive theater, high-tech activations and intentional hospitality & culinary experiences.
- Specializes in the creation and deliver of complex innovative work
- 15+ years leading global creative and production teams with diverse priorities and stakeholder needs
- Manages diverse external experts from disparate industries 
- Mentors and empowers team members through highly complex creative projects 
- Leads innovation programs at global organization and Fortune50 Companies

Expertise:
Immersive and Interactive Experience Design, Food and Beverage, Innovation, Public Speaking & Content Creation,  AR / VR / XR, Metaverse, NFTs, web3, web2.5,  Blockchain, Crypto, Strategic Creativity and Partnerships, Ideation, Creative Direction, Media Production, Event Production, Experiential

Immersive Experience Innovator & Artist

Founder & Chief Creative Officer of House of Attention, an award-winning creative studio specializing in delivering immersive brand experiences with world-class hospitality. Over 20 years spearheading interactive narratives and campaigns marrying physical and digital environments.

Core strengths in experience design, visual storytelling, and integrating innovative technologies. 
Skilled at uniting cross-functional teams to bring bold artistic visions to life across mediums. 

Passionate about leveraging emerging technology to build engaged communities. Proven track record captivating global audiences by aligning interactive experiences with brand missions.

taplio

The Battle

Ondrej T.

Michael Cirino

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