Outlier Ventures

Start-up Mentor

Boring Labs

Helping traditional brands enter the Metaverse & Web3 space in a meaningful and authentic way.
Supporting Web3 native projects to build great brands around their products.
Selected clients: Škoda Auto (Volkswagen Group), Carolina Herrera (Puig)

Web3 & Metaverse Advisor

Metaverse Academy 

Lecturer - Web3 & NFT

Bored Ape Yacht Club

Member

RugDAO LLC

Operational Council Member

Procter & Gamble

- Responsible for leading global innovation master plan for Bion3 (multivitamin brand)
- Development of the brand visual guidelines and defining a strategy to enter new markets 
- Created and led internal educational platform enabling all regions to regularly exchange best practices from across the markets and brands.

Senior Brand Manager - Personal Health Care International

- Responsible for leading distributors of Braun appliances in 13 markets in Central and South-East Europe and Latin America. 
- Main responsibilities included planning and execution of all marketing campaigns incl. in-store, TV, digital media as well as P&L management, launching new products and development of respective pricing and promo strategies

Senior Brand Manager - Braun, Europe

- Led external partnerships and sampling initiatives with washing machine manufacturers in IMEA region 
- Responsible to develop co-marketing campaigns and respective marketing materials incl. TV copies and in-store materials.

Brand Manager - Fabric Care, IMEA

- Led competitive assessment in the mid-tier price segment leading to recommendation to launch several new SKUs and expansion to new markets
- Led in-store toolkit creation

Assistant Brand Manager - Hair Care, Europe

Česka spořitelna, a.s.

-	Selected among 6 from more than 300 candidates for an exclusive internship program 
-	Conducted in-depth interviews with 30 branch managers and over 100 bankers about their educational needs
-	Proposed improvements in adaptation and long term education process based on results of interviews to segmentation leaders of education and the head of the department

Education Department Intern

Metaverse & Web3 strategist and advisor 🔸 Helping major traditional brands enter the Metaverse & Web3 🔹 ex-P&G

Hey there 👋 thank you for stopping by.

I am an experienced brand builder on a mission to help traditional brands enter the Metaverse & Web3 space in a more meaningful and authentic way. 

I will work with you and your team to help you understand the terminology, the Web3 & Metaverse landscape, competitive activations, and the nuances of the Web3 culture to identify meaningful opportunities for your brand.

If you work for a brand (or an agency) that wants to:

🧠 Learn more about web3 / NFT / Metaverse 
💡 Understand how other brands have entered the space
🎓 Educate your marketing and cross-functional team
🎯 Develop a meaningful Metaverse & Web3 strategy

📥 Send me a DM or email: hello@boringlabs.xyz and I will be happy to help 👍

Ondrej T.

Reddit, Inc.

Senior Client Account Manager

Art Direct

Founder of Art Direct, a contemporary art organization celebrating the world's preeminent modern and contemporary art. Content creator and curator of @artdirect_ on Instagram (230K followers).

Founder & Curator

Snap Inc.

Senior Account Manager

• Build, manage, and grow relationships and spend with key clients and agency partners in Benelux & Nordics.
• Partner with an Account Executives and Creative Strategists to prospect and introduce advertising products to advertisers.
• Dive deep into campaign performance data; guiding KPI-driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing recommendations for upsell opportunities.
• Serve as the product expert by educating brands and agencies on Snap’s ad products, as well as advising on best practices and bespoke campaign optimizations.
• Increase adoption and engagement of Snap’s self-service platform and auction-based tools, providing ongoing technical support and real-time analysis.

Account Manager

Twitter

• Managed a book of business with 50+ key clients in various industries: Retail (Converse, Nike, Tommy Hilfiger), Tech (Philips, Sony Xperia), Telco (KPN, T-Mobile, Vodafone), Entertainment (20th Century Fox, Disney, Warner Bros), FMCG (Alpro), and 10+ agency partners
• Managed and executed client campaign strategy, analysis and optimization of advertising performance to deliver against KPIs.
• Served as product consultant educating clients and agencies on Twitter products, sharing creative best practices, building and growing business partnerships, and driving ad revenue growth.

Punchlime

• Co-founded Punchlime, international B2B growth accelerator working with SaaS, retail, and mobile partners in Europe and U.S.
• Built partnerships with early-stage and growth-stage companies with $500K-$20M in funding.  
• Refined and evolved company’s core strategy, communications, and processes to address key business and marketing challenges of 10+ portfolio companies.
• Developed digital marketing strategies, identified audience segments, optimized conversion funnels, and prioritized acquisition channels.
• Created and launched “Search 25” international startup acceleration program. Oversaw client engagements, delivered team coordination, defined and executed KPI-driven measurement strategies.

General Partner

Google Ireland

• Developed, standardized and shared best practices in Direct response and Branding advertising solutions on YouTube and the Google Display Network
• Helped key clients in EMEA Benelux region build reach and awareness through Display solutions on Google's advertising platforms
• Developed vertical-specific and strategic sales materials - from education to proposal and close
• Worked directly with clients as a consultant and worked cross-functionally with Industry Heads, Industry Managers, and Account Managers in Dublin and the local head offices of Brussels and Amsterdam, as a display specialist and direct point of contact for the Benelux region
• Analyzed overall regional Display performance and planned future display strategies
• Facilitated feedback from sales, agencies, and clients across all verticals to product management. Assisted Google Product Specialists in developing new tools and innovative best practices

Online Media Sales Specialist (Google Display Network & YouTube)

• Accountable for $15M+ quarterly target and achieved >20% YoY growth rates
• Developed and executed strategic marketing plans as Online Sales team lead for Benelux agency industry
 • Managed and expanded agency relationships, working with SEM agencies and major advertising networks including WPP, Omnicom, Interpublic, Havas, and Aegis 
• Optimized campaign strategies for multinational corporations, medium-sized enterprises as well as government organizations

Agency Relationship Manager

• Responsible for managing portfolio of 50 high-spending AdWords agencies and over 1,000 advertisers in Benelux market
• Ensured advertisers reached ROI objectives by analyzing, optimizing, and advising on AdWords performance
• Identified opportunities to grow portfolio revenue by consultatively selling new products and services 
• Worked with agencies and customers across various verticals (Retail, Technology, Finance, Entertainment, Travel, Education, Local, BIM)
• Responsible for growing awareness and revenue stream for Google Display Network and related targeting options
• Mentoring and educating new team members
• Presentation skills (client meetings, webinars, presenting in front of large audiences)

Agency Account Manager

• Delivered specialized customer service and sales support to advertisers, publishers, and users
• Implemented creative structures improving client relationships and promoting Google products
• Offered strategic advice and helped solve technical issues, worked in a consultative role with key clients

Advertising Operations Associate

Senior Client Account Manager at Reddit, ex Google, Twitter, Snap

Olju has worked with global brands to build and execute digital campaign strategies. He has extensive expertise in driving brand awareness and ecommerce through digital channels, including Google, YouTube, Twitter, and Snapchat.

Prior to joining Reddit and Snap Inc. as Senior Account Manager, Olju served as a long-standing member of Google's dedicated customer sales team. He helped scale Google's agency operations in the Benelux while leading the development of digital campaign strategies for top-tier clients.

Expertise: 
• Web3 & NFTs
• Online Sales & Operations
• Digital Strategy, Branding & Direct Response
• E-commerce, Mobile Marketing, Augmented Reality
• Social Media & Community Building

taplio

The Battle

Ondrej T.

Olju Man

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