Outlier Ventures

Start-up Mentor

Boring Labs

Helping traditional brands enter the Metaverse & Web3 space in a meaningful and authentic way.
Supporting Web3 native projects to build great brands around their products.
Selected clients: Škoda Auto (Volkswagen Group), Carolina Herrera (Puig)

Web3 & Metaverse Advisor

Metaverse Academy 

Lecturer - Web3 & NFT

Bored Ape Yacht Club

Member

RugDAO LLC

Operational Council Member

Procter & Gamble

- Responsible for leading global innovation master plan for Bion3 (multivitamin brand)
- Development of the brand visual guidelines and defining a strategy to enter new markets 
- Created and led internal educational platform enabling all regions to regularly exchange best practices from across the markets and brands.

Senior Brand Manager - Personal Health Care International

- Responsible for leading distributors of Braun appliances in 13 markets in Central and South-East Europe and Latin America. 
- Main responsibilities included planning and execution of all marketing campaigns incl. in-store, TV, digital media as well as P&L management, launching new products and development of respective pricing and promo strategies

Senior Brand Manager - Braun, Europe

- Led external partnerships and sampling initiatives with washing machine manufacturers in IMEA region 
- Responsible to develop co-marketing campaigns and respective marketing materials incl. TV copies and in-store materials.

Brand Manager - Fabric Care, IMEA

- Led competitive assessment in the mid-tier price segment leading to recommendation to launch several new SKUs and expansion to new markets
- Led in-store toolkit creation

Assistant Brand Manager - Hair Care, Europe

Česka spořitelna, a.s.

-	Selected among 6 from more than 300 candidates for an exclusive internship program 
-	Conducted in-depth interviews with 30 branch managers and over 100 bankers about their educational needs
-	Proposed improvements in adaptation and long term education process based on results of interviews to segmentation leaders of education and the head of the department

Education Department Intern

Metaverse & Web3 strategist and advisor 🔸 Helping major traditional brands enter the Metaverse & Web3 🔹 ex-P&G

Hey there 👋 thank you for stopping by.

I am an experienced brand builder on a mission to help traditional brands enter the Metaverse & Web3 space in a more meaningful and authentic way. 

I will work with you and your team to help you understand the terminology, the Web3 & Metaverse landscape, competitive activations, and the nuances of the Web3 culture to identify meaningful opportunities for your brand.

If you work for a brand (or an agency) that wants to:

🧠 Learn more about web3 / NFT / Metaverse 
💡 Understand how other brands have entered the space
🎓 Educate your marketing and cross-functional team
🎯 Develop a meaningful Metaverse & Web3 strategy

📥 Send me a DM or email: hello@boringlabs.xyz and I will be happy to help 👍

Ondrej T.

WITH SHIFT

SHIFT is a Swiss Digital Transformation Partner.

Part of an International Group named WITH, we service the needs of leaders who are always looking for ways to reinvent themselves.

We are proud to work with some of the largest organizations such as PUIG, Richemont, Coty, LVMH, Credit Agricole, and Danone…, supporting them on their transformation journeys.

Managing Director

CCIG - Chambre de commerce, d'industrie et des services de Genève

CCI France Suisse (CCIFS)

Alliance Digitale (IAB France & LMMA)

Vice President & Treasurer

Improving way of thinking, building new approaches and answering new challenges are my main drivers. As a member of La Mobile Marketing Association's Board, I manage the whole Advertising department, composed by more than 70 members. My main missions are about getting people involve, writing and publishing deliveries, and taking critical decisions in order to share and promote knowledges for the professional market.

Head of Advertising Commission & Board Member

WITH

Senior Client Partner

GroupM

Leader of the department form the beginning of the creation, GroupM Commerce is a specific structure built within WPP. Seeing as a growth business structure, I hunt opportunities, and make business grow by leading missions for agencies' clients. Through various industries, I manage projects, ressources and the whole team to deliver best practices as well as powerful and efficient strategies. e.g : Playstation, Chanel, Bonduelle, Haribo, Panzani, Unilever, Fellowes ...

Consulting Manager - Practice Commerce

Mobext (Havas Group)

Consultant

Account Manager

Allotattoo

President & CMO 

Tell Media

Business Developper

Shoji

Marketing Manager

As Managing Director of SHIFT in Geneva, a digital transformation partner for leading international brands, I bring several years of experience in digital marketing, e-commerce, and project management. Having worked at top agencies like WPP and Havas, and co-founded a startup, I’ve built strong expertise in leadership, business development, and operational management (P&L, teams, offerings, and services). As Vice President of the Digital Alliance Association, I also contributed to promoting the digital ecosystem in France and worldwide. My goal is to leverage technology, innovation, and performance to drive ambitious projects and sustainably support our clients’ growth.

taplio

The Battle

Ondrej T.

Vadim Wichmann

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