Solutions 8

• Leading a team of Google Ads Specialists and Client Managers handling clients
• Managing over $2.7 million/month in ad budget for 40+ clients worldwide (mainly from US & Canada)
• Devising new strategies for yearly, quarterly, and monthly business growth across various channels
• Spearheading the strategic and tactical execution of Performance Max (New Google Ads Campaign Type) for various E-commerce & Lead generation clients, including design of test segmentation, implementation of tests, tracking, analysis & result reporting
• Working closely with Client Managers & Clients to understand business challenges and objectives and present possible solutions.

Google Ads Strategist

• Led a team of PPC specialists & data analysts
• Managed over $1.3 million/month in ad budget for clients worldwide (mainly from US & Canada)
• Collaborated with SMB clients on achieving performance objectives, achieving targets and making necessary adjustments according to market dynamics
• Collaborated with the leadership team and aligned the teams to achieve the organization’s objectives and key results (OKRs)
• Collaborated with cross-functional teams for end to end account management and monitored the progress
• Prepared Google Ads Strategy Decks for growth while pitching new clients along with the Business Development teams
• Involved in the recruiting and hiring processes for best in class potential candidates for the organization

Google Ads - Lead Specialist

Responsible for the successful launch, maintenance, and strategic growth of Google and Bing Shopping campaigns for e-commerce merchants & Lead Gen Businesses across several industries.

Google Ads Specialist

Provided expertise to business owners looking to drive growth by bringing challenging ideas and marketing campaigns that drive brand, product, and business objectives.

Independent Contractor

DrillMaps

Hired to assist in the company's new venture AamCart (an eCommerce daily essential Marketplace). Initially worked only on Market Research, but after took on traditional and digital marketing assignments, including managing Facebook and Google PPC campaigns.

Marketing 

AamCart

▪ Managed digital marketing strategy and operations.
▪ Conducting primary and secondary research to identify market trends. Conducting SWOT analysis
for projects.
▪ Meeting startups and vendors to discuss procedures and processes and develop and conduct surveys.
▪ Comparing different models and approaches in business and marketing, competitor analysis and
understanding consumer behavior.

Marketing & Operations

IREF Knowledge Services Pvt. Ltd.

Built and led an internal team to replace reliance on the expensive external agency. Identify, develop, and evaluate marketing strategies like India's First ever Pay after Postgraduate placement program. Developed digital content (video, motion graphics, interactive media) and online advertisements.

Executive - Research & Operations

• Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.	
• Generated more than 50 new leads for the team through cold calling, on-site visiting, and networking.
• Managed all technical aspects of the company.
• Organized & analyzed marketing data from 2015-to 2019.
• Generated Rs.100K+ in sales in a month.
• Build pages on WordPress website and worked on Open Edx CMS.

Sales And Marketing 

SHWETA CONSTRUCTIONS PVT LTD

• Prepare contracts and negotiate revisions, changes, and additions to contractual agreements with architects, consultants, clients, suppliers,
• Direct and supervise workers.
• Prepare and submit budget estimates, progress reports, or cost tracking reports.

Civil Engineer

Hi! My name is Onkar (A PPC Nerd). I'm currently working as a Google Ads Strategist at Solutions8 to generate digital campaigns that drive results for our clients. I specialize in delivering go-to marketing strategies that help businesses achieve long-term goals. I currently manage over $2.7 million/month in ad budget for 40+ clients worldwide (mainly from US & Canada). 

On the personal side:
I am very passionate about my hobbies! I'm a huge Marvel fan. My favorite thing to do is trekking and watching movies.

Onkar Indalkar

- Building effective Paid Search Strategies for Google & Bing.
- Managing accounts with $80K+ monthly budget.
- Create and optimize ad campaigns and paid search landing pages.
- Analyze and optimize ad campaigns to increase return on investment (ROI).
- Collaborate with a team of marketers, Google Ads specialists, and engineers.
- Maintaining a large keywords list and monitoring bid caps, budget, impression share, quality score, ROAS, CTR, and other relevant metrics.
- Implementation and management of Google Ads conversion tracking via Google Tag Manager.
- Implementation of eCommerce dynamic value-based Google Ads conversion tracking via Data Layer & Google Tag Manager.
- Google Analytics 4 setup and eCommerce tracking.
- Interactive reporting dashboard via Google Data Studio.
- Creating and recommending ad copy depending on campaign goals.
- Performance Max and Standard Shopping campaign setup, management, and optimization. 
- Google merchant center setup and management.

Google Ads Specialist 

Digital Ads

- Managing $50K+ monthly budget with a benchmark of up to 10x+ ROI
- Manage, review, and perform daily account responsibilities associated with PPC platforms.
- Maintaining large keywords list and monitoring bid caps, budget, impression share, quality score, ROAS, CTR, and other relevant metrics.
- Manage and execute PPC campaigns on Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads and Bing Ads.
- Designing paid advertisement strategy to reach client’s business goal.
- Implementation and management of Google Ads conversion tracking via Google Tag Manager.
- Implementation of ecommerce dynamic value based Google Ads conversion tracking via Data Layer & Google Tag Manager.
- Google Analytics 4 setup and ecommerce tracking.
- Automated reporting dashboard creation on Google Data Studio.
- Campaign optimizations via PPC Management tools. Optmyzr, SpeedPPC.
- Designing and suggesting ad copies based on campaign objectives.
- Proactive management of placement exclusion list and negative keywords list.
- Shopping campaign setup, management and optimizations.
- Google merchant center setup and management.

Pay-Per-Click (PPC) Specialist

MindEdge Solutions

- Digital Campaign Research with Road Map, Mile Stones, Estimated Forecasts, Media Budgeting etc
- Planning and Execution of Digital Campaign on different Media platforms.
- Client Deliveries and requirement documentation. Digital Marketing Presentation.
- Remarketing Setup and Audience creation.
- Role assignment to different Digital Team. (Creative, Content, Developer, Digital PR)
- Co-ordinate with different digital department such as Content, Creative and Email/SMS Marketing team.
- Ideation of Monthly Social Media Calendar.
- Ads copy creation and co-ordination with Client and Creative team.
- Landing page planning and designing
- Reporting – Weekly WhatsApp reporting and detailed Monthly Campaign/SEO Reporting.
- Ad account billing management and Month end Invoice filing & co-ordination with Accounts team.
- Campaign performance analysis, and act accordingly in order to make campaign an effective one.
- URL tracking, Conversion tracking to analyze which ads, creative are performing better.
- Affiliate marketing planning and execution.
- Client communication & visits for understating the product/service and campaign discussion.
- On-page SEO tags optimization (Schema, Tag Manager, Open Graph) Local SEO, Website Audit Report.
- Google My Business Activation and Manage.

Sr. Digital Marketing Executive 

- Digital Campaign Planning and Execution of different Platforms
- Digital Campaign & SEO Reporting
- Campaign Analysis
- Email Marketing using MailChimp, SendGrid, SendinBlue
- SMS Marketing using SMS Country, Exclusife, Knowlarity, Custom CRM
- Google My Business activation
- On-page SEO tags Optimization
- Social Profile Creation and information updation.
- Ads copy creation. Co-ordination with Client and Creative team.
- Social Media Posting on different platform via Hootsuite.
- Manage Google & Facebook review.
- Blog & Content updation through Wordpress and HTML

Digital Marketing Executive

Social Media Posting on different platform via Hootsuite.
- Social Profile Creation and information updation.
- Keyword Research
- Google Search Campaign
- Facebook Boost posts
- Excel formatting for Email and SMS marketing.
- Reply to all social media queries, comments.

Digital Marketing Intern

I'm a passionate and result-driven PPC Specialist with 6+ years of experience in managing global clients and executing Pay-Per-Click campaigns. Have successfully managed a $50K+ monthly budget delivered exceptional results, and provided my clients with a 10x+ ROI.

Being from a core agency background, I have acquired the adequate skills to manage global clients and serve them with the best result. I have a master's degree in Digital Marketing Management from Calcutta Media Institute which has given me the technical as well as creative know-how to manage PPC campaigns effectively. 

As an avid learner and explorer, I am always up-to-date with the latest trends and changes. I explore and learn new things constantly, which means that I am always well-informed about current trends. My curiosity also means that I am always willing to try out new things and experiment with different approaches. My continued learning approach has also helped me to obtain 20+ global certifications.

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Onkar Indalkar

VIVEK GUPTA

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