NewNow

Project Manager

Business & Marketing Consultant

Bonjour Mondays

Transformation Coach

8greenbottles

Social Media Manager

29Bottles

Founder

CORE SE

Manager

Associate

RSG Group GmbH

Project Manager International Business Development / Expansion

T.A. Cook & Partner Consultants GmbH

Management Consultant

Tirendo Holding GmbH

Online Marketing Manager

I craft the creative pathways to your breakthroughs | Creative Strategy Consultant | Intuitive Business Coach | Life Coach | creating beauty since 1989

Oriane Brunel

Othmane Khadri

We help B2B tech SaaS startups build an acquisition funnel that generates leads and not just traffic | Generated over $800,000 in pipeline opportunities for clients | Founder Earleads

(scaling Earleads from $500K → $1M ARR in 60 days in public)

If you’re reading this, you probably want to make your acquisition system actually work not just test random tactics.

For the past 4 years, I’ve been building and stress-testing GTM systems for early and scaling B2B startups across AI, SaaS, compliance, and HR tech.

After dozens of rebuilt funnels, I doubled down on what I call Allbound: a method that merges inbound, outbound, and paid signals into one predictable system.

At Earleads, we engineer growth systems that connect content, outbound, and automation into a single motion that scales attention into revenue. This approach has generated more than 1,500 qualified calls and over $15 million in pipeline for clients like Argil, Caesar, Sphinx and Candix.

Right now, I’m building Earleads from $500K to $1M ARR in 60 days — fully in public, sharing every move, deal, and learning along the way.

If you want to follow the daily journey, you can subscribe to the newsletter here: https://taap.it/YlAB6v

Head of Staff

I spent 30 days in New York.
In Europe that would’ve been “a nice trip.”
In NYC it became a f****** accelerator.

I flew there part of a sprint.
Grow Earleads to $1M ARR in 60 days.

The second I landed the challenge stopped being a goal and became a character I had to inhabit.

Because this city has a way of asking you: 

“Who are you becoming?”

I started telling people my story.

The challenge, the timeline, the pressure I put on myself.

And for the first time the story didn’t sound crazy.

It sounded real. Believable.

Something someone in this city would actually do.

That storytelling opened rooms.
That confidence created velocity.

Documenting publicly made people root for me.

And momentum made the next step obvious.

In 30 days I added $400k.

Not because I found smarter tactics.

But because I stopped holding myself back

Your identity is your biggest constraint.

Your environment is the fastest way to rewrite it.

NYC didn’t change my skillset.
It changed my internal permission.
It made what felt aspirational feel possible.

And that tiny shift turned into revenue.

I placed myself where confidence is the default.

Lesson learned.

Current ARR: $928k
Days remaining: 6
Let’s close this.

90% of founders approach GTM the wrong way. 

(me first and it cost me too much $$$)

Treating it like a one-off campaign. 

“I’ll do a few ads”
“I’ll send 400 cold emails.”
”I’ll publish 2 or 3 LinkedIn posts”

GTM engineering = a system of intelligence.

It’s how your company learns, 
Faster than any other competitor.

This is where almost everyone screws up.

Thinking GTM = sales OR marketing

When in reality it’s sales, marketing, and product.

All disguised as a feedback engine that helps every member of your team understand better what narrative brings more leads, what message closes faster, and what feature creates retention.

I wish someone had told me this 2 years ago.

If you want to skip the expensive learning phase, I can share what to do differently.

Dm me.

GTM playbooks that win deals your competitors can’t

1 message. 1 coffee. 1 walk.

And 6,000 steps around NYC. 

Meet Kashyap Achar, 
CEO and co-founder of Bezel (YC W25). 

In my quest to hit $1M in ARR in 60 days i wanted to meet founders for real conversations. 

Sharpen my pitch. Challenge my vision. 

Understand their industry...

And more if alignement happens.

So i shot my shot.  Invited for face to face talks.

Wonders happened.

So far more than ten people said yes.

Nothing replaces showing up. 

Send the message. Ask for the coffee. 

Walk the extra blocks. Be bold. 

Thank you Kashyap for the time.

The coffee was great. The weather was not lmfao.

11 Days left to close the $1M ARR goal. 
Currently sitting around $890k in ARR.

48 days ago at the start I was at $510k.
Currently have $400k in proposals sent.

Most people advised me not to launch this.

3 sentences I heard before pulling the trigger:

1) "Instead of going for $1M and doubling your ARR in 60 days, go for 750k, so you're sure you can do it, and if you do more that's even better."

2) "This is not a normal growth rate for a business like yours. You're an agency, I believe your AI native framing is BS. You won't do it, be pragmatic."

3) "You're gonna burn yourself. You're already at 510, if you close the year at 600 it's a 300% growth from 2024. It's good no?"

I get it.
Playing it safe is comfortable.
Setting "realistic" goals is what smart people do.
Being "pragmatic" is how you avoid disappointment.

But the goal of this challenge was the exact opposite.

I didn’t want to be realistic or pragmatic. Just push. 

And as if the challenge wasn't hard enough, 
I document everything in a daily newsletter.

Every win. Every loss. Every lesson.

Honestly this was the best marketing, sales, and business decision I've ever made.

The transparency created trust.
The daily updates built momentum.
The public accountability positive pressure.
The documentation became our differentiation.

11 days left.
$110k to go.
$400k in active proposals.

We're not just closing deals.
We're rewriting the playbook on B2B GTM.
We're showing every founder that the old way is dead.

The sprint isn't over
The story isn't written
But the math is mathing.

And momentum is a hell of a drug.

Today marks the end of the road to $1M in ARR. 
Did we make it? 
I'm not gonna tell you today.  

You'll have to wait another week for that (or check the newsletter if you've been following link in comments).

What i can tell you is this challenge changed me.

Not in some abstract "i learned so much" way that everyone says when they finish something hard.

I mean fundamentally different operator.

60 days working 7 days a week. 

No breaks. No excuses. Just execution.

And somewhere in that grind i discovered i have way more capacity than i thought. 

The ceiling was never where i believed it was.

That's the real output of this sprint. 

Not the ARR number (though we'll get to that). 

The mindset shift.

Building in public forced a level of clarity i didn't have before.

When you commit publicly you can't hide. Can't make excuses. Can't pretend the systems work when they don't.

Every day was a forcing function, what actually moved the business forward? What was just noise?

More posts coming on specific lessons. On what actually worked. On where i was completely wrong.

But for now, just wanted to mark the moment.

60 days. Done.

"I'm reading your newsletter about your $1M target carefully and wanted to thank you. it's inspiring, especially because you share both successes and failures not just the shiny parts!"

This landed in my inbox this morning. 

Right after I'd hit send on yesterday's raw, personal update about how "DO MORE" pulled me out of an existential crisis.

Transparent entrepreneurs saved me more times than I can count. 

When I was lost doubting everything 
It was their honest stories that kept me going.

Now I'm trying to be that person for someone else.

Day 40/60. We're 76% to $1M ARR.
Still pushing. Still sharing it all.

Join the daily journey, the real one not the highlight reel: https://lnkd.in/eTsu7RNN

LinkedIn profile visitors is the best sales intent.

Yet no one uses it properly. So we built this: 

A Chrome extension you can trigger:

1. Go to your profile visitors page
2. Let it run automatically on that tab

It’s that simple. 

It will get the new visitors:

- Push them to Clay for qualification
- Verify exclude lists (CRM information)
- Then give you ownership to tag them 

If the tag is “automated” then they enter an outreach HeyReach.io sequence.

If the tag is “manual” then you or your SDRs can take the lead on these prospects for manual outreach. 

This is how we engineer your GTM at Earleads.

Content = Attention from your ICP.
Attention = buying intent created. 
Outreach = leads who showed intent to YOU.

You own the attention and the signal. 

This is the future of sales.

4 years ago I thought I could automate sales. 

I knew neither how to sell nor automate...

Back then I was selling digital 3D training experiences to retail companies.

The buyers were store managers and commercial directors who barely checked LinkedIn let alone replied to cold DMs.

So I built my first GTM system the only rational way: manually.

Every message written line by line. 
Every company researched by hand. 
Every profile visit tracked in a spreadsheet.

It was painful. Slow. Humbling.
But it taught me a $1M lesson:

Before you scale anything, you have to earn the right to scale it.

The v1 of any GTM system should be you. 

Testing messages. 
Reading every replies. 
Noticing tiny patterns no AI could see.

At one point, I manually went after 200 prospects over 50 days. 140 accepted. 83 replied. 20 booked meetings.

That data became my first repeatable motion.

I proved the loop first. 
Then and only then I started automating.

Tools like Clay and n8n didn't replace the work. 

They just multiplied what already worked.

That's how I built the foundations of Earleads. 

Manual first, scalable later. 
Human understanding before automation.

So if you're building your first GTM system, stop searching for shortcuts.

Do the things that don't scale until you find what deserves to.

Is the US better than Europe? 

I spent 30 days in NYC and it rewired something in me.

Here are 6 lessons I got slapped with:

- - - - - - - 

1) Someone else sold my story better than I ever did.

I watched an American introduce me with more conviction than I’ve ever introduced myself with.

He shared my track record in 10 seconds flat, things I've been downplaying for years.

Europe trains you to stay quiet, to dress ambition as humility. NYC taught me to own my narrative without apology.

2) Everyone talks business. 

I sat in a random coffee shop and overheard two 16-year-olds workshopping a startup for real estate agents. Right next to them, a 50-something founder casually negotiated a $1.7B acquisition over the phone.

Money, entrepreneurship, and ambition are part of the culture.

3) Ambition is not arrogance but the default. 

In Europe you share your goals and people diagnose you with delusion. In the US you share your goals and people ask how fast you plan to hit them.

Completely different emotional infrastructure.

And damn, that shift felt like breathing clean air.

4) Standards recalibrate when you see them live.

I thought I worked hard. I thought I was doing enough. Then I landed in a city where enough is basically the warm-up.

They don't even glorify the grind, it's just what happens when you're actually building something that matters.

5) Energy is a resource. NYC has too much of it.

And I'm not romanticizing hustle, it’s physics.

When the people around you are building, pitching, testing, asking, failing, trying, you get dragged into the current.

I didn’t need the city.

But damn it felt like the right place to get punched awake.

6) You don’t need to move to the US but pretending you don’t need the exposure is delusion.

I've talked to too many European founders who call their market "good enough", convincing themselves a trip won't change anything because admitting it would mean confronting their own glass ceiling.

I just got back 2 weeks ago and i am already planning my next trip.

So is the US better? Both have value. 

But if you're building something that demands speed, clarity, and zero permission, you owe yourself at least one trip to see what operates at a different altitude.

You might come back the same.

But I doubt it.

Stop hiring SDRs. 
Don't fire them either. Instead do this: 

Hire system builders to support them.

Every week I see the same pattern:

- Raise seed round
- Hire SDRs to "get traction"
- Send 1000s of emails
- Get nothing but burned cash

1000 emails → 10 meetings 
→ 1 deal → no idea why

This is not GTM.

100 targeted touches → 10 meetings
→ 3 deals → repeatable playbook

This is GTM.

The difference is compound learning.

Every interaction becomes data.
Every rejection teaches you something.
Every win gets documented and scaled.

Your SDRs stop being email machines.

They become insight collectors feeding a system that gets smarter with every cycle.

We've done this with > 35 B2B companies.
The ones who built systems first grew 3x faster.

Growth isn't about volume.
It's about who learns fastest.

Your competitors are already building these engines.

Every day you wait, their intelligence compounds while yours stays flat.

Let's do something about it.

“Build a great product, run some ads, and the users will come.” That story doesn’t hold up anymore.

Every product looks good, every website feels premium, and AI made execution cheap.

So why are some startups still scaling while others become zombies? 

Because they’ve stopped treating go-to-market like a marketing department and started treating it like the intersection between sales, marketing, and growth. 

They see it as an engineering system.

At Earleads, we call it GTM engineering.

It’s not ads, outreach, or content. 

It’s the process of turning the insights and possibilities of each of these into predictable revenue.

Every action: a visit, a comment, a job post, becomes a data signal. 

AI reads those signals, humans act with perfect timing, and the system keeps learning.

It’s one live engine connecting product, brand, and market in real time.

That’s how companies win today.

4 AI agents to turn SDRs into revenue machines.
Here's the exact stack we deployed last month:

AGENT 1: The Signal Hunter

What it does → Monitors 10,000 accounts for buying triggers 24/7

The setup:

- Tracks funding announcements
- Monitors tech stack changes
- Scrapes job postings for "expansion" keywords
- Alerts when target personas visited your website

Output: "Sarah from Stripe just got promoted to VP Sales and posted about scaling challenges"

Not: "Here are 500 cold accounts to call this week"

Your SDRs could wake up to 20-30 HOT accounts every monday. 

AGENT 2: The Research Assistant

SDR used to spend 20 minutes researching before each call now an agent delivers a 1-page brief in 30 seconds.

It aggregates:

- Last 5 LinkedIn posts from the prospect
- Their company's recent product launches
- Earnings call mentions of relevant initiatives
- Their tech stack gaps vs competitors
- Mutual connections who could intro

One SDR told me: "It's like having a personal EA who actually understands sales"

Hit rate on cold DMs went from 7% to 24%.

AGENT 3: The Ghostwriter

This is a trained assistant on:

- Your top rep's emails that booked meetings
- Voice transcripts from calls that converted
- Your specific value props by persona
- Competitive battlecards
- Lost deal reasons from last quarter

Now everytime your reps need to start reaching out, they have a pre drafted message with the information source used they can re-read to optimize it and make it HUMAN.

AGENT 4: The Pipeline Optimizer

The most underrated agent.

Constantly re-prioritizes your pipeline based on engagement decay.

How it works:

Prospect opened 3 emails but didn't reply? 
→ Triggers LinkedIn sequence

Demo no-show? 
→ Automatically finds 2 other stakeholders

Champion went dark? 
→ Alerts manager + suggests multi-thread approach

Deal stuck in stage 2 for 30 days?
→ Surfaces similar won deals for tactics

This will completely kill your "zombie pipeline" problem.

Average deal velocity dropped from 67 to 31 days for one client.

Forget about replacement. 
Amplify your best reps to become 10x better.

If you’d like to implement these playbooks, DM me.

4 AI Agents to turn SDRs into revenue machines

4 tasks your SDRs shouldn’t spend time on

And how to automate them with AI.

(without impacting your sales)

Task 1: Building lists manually

Your SDR shouldn’t spend 3 hours on Apollo and Sales Navigator.

Instead build a Clay workflow that pulls from your preferred data sources, cross-references intent signals, and delivers qualified accounts every Monday at 9am based on your definition of what a “qualified” lead means.

Time saved: 15 hours/week per rep.

Task 2: Qualifying inbound leads

50% to 80% of leads who fill a form are not qualified.

Instead build a clay workflow using a webhook to receive all those leads, qualify them based on a scoring model, add tags, and route them automatically to the right set of actions.

Time saved: 10 hours/week per rep

Task 3: Logging data into your CRM

Your SDRs shouldn’t manually fill in information in your CRM.

Here’s what to do instead:

Have every call recorded and transcribed, use AI-summarized features, push this information to a qualifier agent who will match the right info for the lead, and then push it all to your CRM.

***You can add a manual verification step.

Time saved: Well, none because your team wasn’t doing this.

Task 4: Mass follow-ups with zero context

Your follow-ups should be timely. 

Teams usually add everyone in the same sequence and send the same information. No context. No timing. No specificity. 

Instead, monitor a list of warm leads based on specific signals and have a pre-drafted message for each. 

Once a trigger is unlocked, you receive a Slack notification and can own the last-mile effort.

Your competition is already doing this. 

Ps: Are you gonna join the course before they eat into your pipelne? 

Which of these you do you already have in place?

4 tasks your SDRs shouldn't spend time on 

Everyone's talking about AI in sales. Few know how to actually implement it. Here's your 6-step blueprint:

Step 1: Audit your current tech stack.

Takes 48 hours max. List every tool. 
Map every workflow. Find the friction.

Excel sheet manually updated by SDRs? 
47 steps SOP to update hubspot?
4h/day to send email follow ups?

Write all these down. Flag them.

Step 2: Map out exponential ROI opportunities.

Not incremental. Exponential.
10x improvements only. Ignore the 2x plays.

- Lead scoring that cuts qualification time by 90%
- AI that supports sequence writting in 8 seconds
- Signal triggers predicting intent before demo requests

If it doesn't make your sales say "holy sh*t" skip it.

Step 3: Hire an operational team (not consultants).

Consultants give you PDFs. 
Operators give you results.

You need builders who’ve already done it.
Small team. Variable fee. Skin in the game.

Goal is to work in micro sprints.
6-8 weeks.
Ship weekly. Break things. Fix fast.

Step 4: Track 4 KPIs religiously.

- Time saved per rep (target: 2 hours/day)
- Quality of leads (MQL→SQL conversion rate)
- Deal cycle length (measure in days saved)
- Change in ACV (even 5% compounds massively)

Dashboard it. Share it. Obsess over it.
No vanity metrics. Only revenue drivers.

Step 5: Post integration analysis.

Weekly 1-hour session with each member.
Results of ROI monetary versus investment.
Projection over 6 months with compounding.

$10K investment → $50K return Month 1 → $275K Month 6.

That's what compound efficiency does.

Step 6: Scale what works and cut the rest.

Your pilot team proved ROI? Department-wide rollout.
Failed experiment? Document learnings. Next sprint.

No committees. No consensus. Data decides.

- 1 successful workflow → 10x impact across teams
- 1 trained operator → trains 3 more
- 1 month of gains → pays for yearly investment

This is how you do it. 

You build, break, and repeat. 

Companies have a 12-18 months period to adapt. 

If you need a team of operators to support you through this, DM me.

How to use AI in sales? 6-STEP Blueprint

The cold email delusion isn't that it doesn't work. It's that it works just enough to keep you from seeing what you're missing.

I talk to growth leaders every week, and the pattern is identical. They're optimizing for incremental gains on a depreciating asset while compound growth moved to a different game entirely.

Cold email still converts. Outbound still books meetings. We're getting great results from it ourselves right now.

But exponentiality, evergreeness, and sustainability are out of the equation.

Every insight you discover in outbound: better subject lines, smarter segmentation, new personalization angles gives you an edge. 

A 10-20% lift if you're lucky. Then competitors copy it, inboxes adapt, and you're back to baseline within months.

It's linear optimization in a world that rewards exponential compounding.

And to be fair, our definition of oubound fundamentally differs from what 99% of people would think it is.

So how does one get back exponential compounding? Organic content

One piece published today could generate conversations three years from now. Your library appreciates. Your authority compounds. Every new piece makes the previous ones more powerful.

Outbound is a treadmill. Content is a flywheel.

The question i invite all sales/marketing leaders to ask themselves is whether you're building a system that gets stronger over time or one that requires constant energy just to maintain output.

Most B2B companies are sprinting on the treadmill, wondering why they're exhausted.

The race moved. They didn't.

If you want to know how to invest in your B2B content strategy in 2026, DM me i’ll hook you with a free planning session.

And if you wonder why you should take this proposition seriously, here’s a bit of social proof: we’ve generated over 60,000,000 impressions for B2B companies (LinkedIn/Reddit/SEO) in 2025 alone.

Sounds your friend's startup sales strategy is failing:

- Team has more AI tools than leads
- SDR manager launches a 47-step sequence
- Founder claims the ICP is “every B2B company”
- VP Sales attends every “how to sell with ai” webinar
- CRO looking to replace sdrs by ai sdrs (imagine…)

If you know a company experiencing more than 3 do some good and share the antidote with them: Earleads.

5 RevOps systems every B2B SaaS MUST use.

Yet only 5% of the market has them in place:

System 1: Automated outreach to new free trials

If you receive> 50 new trials a day you know the mess..

How do you get to the 10% top valuable prospects? 

Free trial webhook → Clay → Qualification → Heyreach for outreach

You can now within 2h send them a message offering a walkthrough.

System 2: G2 (especially useful now for GEO) reviews

If you solve daily tickets for your users

Imagine sending them a link with a pre-written copy 

As soon as you resolve their ticket:

- Offer some free credits
- Send them a G2 link for review
- Share a pre drafted message they can use

System 3: If you’re heavy into LinkedIn content

Automated weekly scrape of followers. 

One of our clients is gaining 300 followers a week. 

Only 4% of them create an account. 

We now outreach EVERY SINGLE ONE.

We invite them to a weekly webinar.

Conversion rate skyrocketed by 30% (directly to paid plans)

System 4: Monitor job changes of your champions

If you sell to enterprise you know 1 person made the deal happen. 

If you have 100s of these clients you must have a system in place that:

1. Tracks the current job of champions
2. Triggers a qualification when they change jobs
3. Sends them a message when company is qualified

System 5: Monitor commenters on Lead magnets

Every day 1000s of lead magnets are published.

Each of these gets 100 to 1000 comments. 

Imagine the power of the intent when someone is qualified.

This intent must be scraped and acted upon.

These 5 systems are just a tiny portion of what is possible in today's AI-powered GTM era. 

If you want one of these in place for you DM me.

taplio

The Battle

Oriane Brunel

Othmane Khadri

Followers

Posts

Engagements

Likes

Performance ScoreOthmane Khadri's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Oriane Brunel

Othmane Khadri

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Othmane Khadri's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOthmane Khadri's LinkedIn Performance