FIFA

Head of Host Broadcast Production

CONCACAF

Director Broadcast Operations, EP & Media Distribution

Provide strategic direction of production, broadcast operations, and media distribution of live global soccer programming for industry-leading global FIFA confederation and governance body serving 41 member associations. Manage and negotiate media rights and contracts for major networks, including FOX, Univision, ESPN, Verizon, Televisa, CBS, and more. 

–	Launched enterprise’s broadcast operations division and transformed division into revenue-generating cost center to produce double-digit multimillion-dollar ROI over last 4 years.

–	Expanded media distribution sales rights by 3X from 2019 to 2021 despite challenged pandemic market.
 
–	Facilitated editorial and production operations as coordinating producer for 6 games for FIFA World Cup Russia with 1.8 billion combined viewers worldwide.

Executive Producer & Director of Broadcast Operations and Media Distribution

ALBAVISIÓN

Served as executive producer for multimillion-dollar soccer events across LATAM, determining coverage strategies and production logistics strategies, as well as fortifying relationship management with content buyers. Led production and operations for 150-member Repretel 6 Channel organization in Costa Rica in concurrent role within Albavisión parent company.

–	Produced 300+ hours of live content, serving in various key functions for numerous high-profile soccer events, including broadcast manager for Costa Rican FIFA World Cup 2014, LP for CONCACAF’s Gold Cup 2013, and LP for multi-distribution channel for Olympic Broadcasting Service (OBS) in London in 2012.

–	Spearheaded coverage logistics for 10 LATAM countries as executive producer for Albavisión’s 2010 and  2014 FIFA World Cup in South Africa and Brazil, delivering on-schedule, on-budget operations with 1,000+ hours of content. 

–	Concepted, cultivated stakeholder buy-in, and deployed innovative regional operations business model at Repretel 6 that lowered production costs by 12% within 2 years while scaling deliverables output with 100+ more hours of live content per year.

Executive Producer | Production & Operations Manager, Repretel 6

I help you navigate the broadcasting industry. From building a career to finding your next job. Personal Opinions here.

Bridging the Future of Sports Media, Broadcast Operations, and Digital Transformation

I’ve spent over 25 years at the forefront of sports media, broadcast operations, and digital content strategy, leading large-scale productions and shaping the future of how fans experience live sports.

From negotiating multi-million dollar media rights deals to overseeing multimillion global productions, I’ve had the privilege of leading teams of 2,000+ professionals while transforming the way content is delivered across traditional and digital platforms.

Here’s what I bring to the table:
- Sports Media Rights & Distribution – Structuring high-value partnerships with networks like FOX, Univision, ESPN, and CBS to expand global reach.
- Broadcast Operations & Innovation – Scaling live event productions at a global level while integrating AI, cloud-based workflows, and remote production to drive efficiency.

-Digital Strategy & Content Monetization – Helping media companies, leagues, and brands maximize revenue through multi-platform content distribution.

I don’t just adapt to industry disruption—I help create the future. Whether it’s leveraging AI for real-time content production, optimizing remote production workflows, or building scalable media strategies, I specialize in transforming operations into competitive advantages.

If you are looking to navigate the future of sports media, content distribution, or live event production? 

We definitely need to connect.

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