AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

brandAviv

Brand Strategist

brandcelona®

Branding Collaborator

בונות אלטרנטיבה Bonot Alternativa

Project Manager - Bonot Bait TLV 
Development, conceptualization and management of Bonot Alternativa’s community center in Tel Aviv. 

Additional projects within the Bonot Bait TLV:
- Running the Bonot Alternativa’s Tel Aviv Hamal 2.0

Manager Project Management

Volunteer

a way of thinking

Multidisciplinary Designer & Visual Artist

MyHeritage

Research, documentation and management of success stories from MyHeritage platform and services.

Research Collaborator

Customer Care Specialist

Lecture “Just do it” 
A story of being burnt out from my Design career back in 2014. 
Audience: Support (Approx 50 people)

Guest Lecturer

Lecture about my journey as an experimental visual artist.

Audience: Offered to the whole staff of MyHeritage on zoom.

Time: 45 min

Lecture about my journey as an experimental visual artist.

Audience: Support (Approx 50 ppl)
Time: 45 min

IED Barcelona

Workshop- “Perception of scale - Expect the unexpected” 

A workshop of a creative methodology as much as the roller coaster called life. 

This was originally developed and taught in the Master program of Interior design for Commercial spaces.

Teacher

Keter

Creative Educator

Diakrit Interactive Media

In charge of the design development and visualization templates for the Real Estate market in Scandinavia. Collaboration with R&D and management of Pilot projects. Creative training of Project Managers.

Head of Process & Design

Project Manager

Ayalon Design

Head interior designer for a new conceptual computer supply store.

Interior designer

Check in 2010

Exhibitor

Designer of "Woodish" - Exhibition

Visual Art / Multidisciplinary Design / Conceptual Development / Brand Design / Project Management / Creative development / Creative writing / Education / Public Speaking 



taplio

The Battle

Otávio Tranchesi

Alexandra Gunnarsson

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