AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

RAND INC

Founded a 7-figure performance marketing agency, specializing in scaling FinTech, Business Coaches, Consultants, and Course Creators.

Key Achievements:

- $4M+ ad spend managed
- $160M+ total revenue generated
- 2 billion+ impressions generated for our clients

We leverage powerful paid ad strategies and sales funnels to give your business the visibility and growth it deserves. Ready for your scaling injection? Let's chat!

Book a call here - https://randinc.com/

Founder

MultiBank Group

Director of Growth Marketing

Tridents INC

Tridents INC | Building Tomorrow Today

With Combination of 
* Internet of Everything
* Android Apps
* iOS Apps

Current projects include registration of International Trademarks and Patents of our next generation mobile apps.

Contact for details.

Selleck Chemicals LLC

Managed digital marketing strategies, including SEO, SEM, social media, and paid ads. Led in-house team training and optimized inter-departmental communication.

Key Achievements:

- Improved Google Page Rank from 4 to 5.
- Boosted Alexa Traffic Rank from 600,000 to 300,000.
- Launched new website with enhanced features.

Director Of Online Marketing

ECVV.com

Led key operational functions, including:

→ SEO Strategy & Execution

→ Affiliate & Overseas Marketing Coordination

→ Competitor Analysis

→ SEO Training for Teams

→ Revenue Growth & Process Optimization

Key Achievements:

→ Revamped ECVV.com and improved user conversion by 20%

→ Boosted website traffic by 100% through SEO for Google & Baidu

→ Created & implemented new SEO guidelines

→ Launched successful multilingual and country-specific platforms

→ Developed “1 Million Inquiries Project” for lead generation

Chief Operating Officer

TradeKey (PVT) Ltd.

→ Led strategy development and consultations for search marketing campaigns

→ Managed SEM campaigns on US, UK, and Chinese platforms 

(Google Adwords, Yahoo, Miva, MSN, Baidu)

→ Executed multi-hundred-thousand-dollar marketing budgets and optimizations

Business Analyst

→ Created & managed SEM department

→ Contributed to corporate strategy & brainstorming

→ Developed SEM campaigns for Google Adwords, Yahoo Search, MSN, & Baidu

→ Conducted competitor analysis and market research

Senior Analyst

→ Managed 4 cross-functional teams

→ Led SEO training for 30+ employees

→ Streamlined SEO processes and solved performance issues

Key Achievements:

→ Awarded for achieving monthly targets

→ Recognized as "SEO Guru" by CEO

Assistant Manager SEO

TradeKey.com

Same as "Senior Analyst
Tradekey Pvt Ltd"

Right Solution

•	Correspondence with offshore clients
•	Suggesting SEO strategies
•	Performing all SEO related tasks
•	SEO strategies according to the website/Industry
•	Directory submissions
•	Keywords Analysis
•	Competitors’ Analysis
•	Content optimization
•	Website restructuring
•	Writing action codes
•	Strengthening websites for gaining and maintaining higher positions on search engines
•	Research for new ways for online marketing
•	Conducting discussions for improvement in SEO process
•	Supervising and giving trainings to new comers and content writers
•	Reporting to CEO & Clients

SEO Manager

Logo Design Guru

• Suggesting SEO strategies
• Performing all SEO related tasks
• Keywords Analysis
• Competitors’ Analysis
• Content optimization
• Website restructuring
• Strengthening websites for gaining and maintaining higher positions on search engines
• Research for New Ways to Improve Keywords Rankings
• Conducting focus groups in order to improve SEO process in the company
• Supervising and giving trainings to Junior SEO's and Content Writers
• Reporting to CEO

CentricSource

• Correspondence with offshore clients
• Suggesting & Creating SEO Strategies
• Performing all SEO related tasks
• SEO strategies according to the website/Industry
• Directory submissions
• Keywords Analysis
• Competitors’ Analysis
• Content Optimization
• Website Restructuring
• Writing Content & Action Scripts
• Strengthening websites for Gaining and Maintaining Higher Positions on Search Engines
• Research for New Ways for Online Marketing
• Conducting Focus Groups for Improvement in SEO Process
• Supervising and Giving trainings to other SEO's and Ccontent Writers
• Reporting to CEO & Clients

Achievements CentricSource
=====================
• Maintained Offshore Clients Successfully
• Created SEO Department for the Company
• Trained Novices to Become SEO's. Now All of Them Are Working as Professional SEO's

SEO Consultant

In 2022, I walked away from my multiple 6-figure corporate job to pursue a bigger vision—to build a 7-figure performance marketing agency rooted in ethics and results.

With 20+ years of marketing experience, I’ve helped scale:

- FinTech Companies
- Business Coaches
- Course Creators

Leveraging personalized paid ads and proven sales funnels, so far we have:
- $20M+ in ad spend
- $160M+ revenue generated
- Over 2 billion impressions generated for our clients

If you are serious about scaling your business to next level, I invite you to book a 45-minute complimentary call where we’ll uncover opportunities to grow your brand.

But here’s the criteria:

1. You must already spend 5-6 figures on ads (we focus on scaling, not starting from scratch).
2. You must generate multiple 6 figures in revenue (to handle the growth we’ll deliver).

Let’s explore synergies - https://randinc.com/gift

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