AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

Flowie

Flowie is an all-in-one collaborative finance and procurement platform, powered by AI and designed to integrate seamlessly with your existing tools (ERP, CRM, HRIS, etc). Our Data Orchestration Platform streamlines processes across procurement, finance, and supplier management, enabling real-time data exchange with your business partners. We help automate procurement, finance workflows, and tax compliance globally, while providing real-time ESG insights to optimize your sustainability efforts. Whether you’re looking to focus on SRM, reduce your DPO, enhance procurement efficiency, or comply with e-invoicing regulations, Flowie offers a unified solution that drives efficiency, transparency, and innovation. Modernize your Finance and Procurement functions with cutting-edge technology.
Flowie is a PDP and global e-invoicing compliant registered company.

VP Sales

Odaje - Ex M. Moustache

Investor

Time for the Planet

Associé

- Regional Director for France, Turkey, and MENA
- Opening of AppsFlyer French Entity
- Hired and Built Teams from 1 to 12 in FR, from 3 to 12 in TR/ME
- Develop and refine go to market strategy
- Lead market expansion across all regions
- Manage, support and mentor both local end remote sellers to deliver against targets - 10 direct reports
- Increase market share through new bookings
- Conduct weekly pipeline meetings and coach direct and dotted reports
- Serve as an active member of the Sales leadership team and coordinate relationships between the Sales, Marketing, Success, Legal, Partner Development and Agency Teams
- Work closely with SDR and Marketing Teams to build and target appropriate hitlist accounts
- Manage the Sales cycle across different Markets, time zones, and cultural conditions 
- Contribute to complex negotiations and the closing of new business, including appropriate use of senior company executives and Product specialists to improve results
- Be a driver of process improvements and constantly improving Sales knowledge

Director of Sales

Amazon

Industry Manager:
• Financial Services Lead
• Match Business needs with Amazon Advertising solutions, Amazon Prime, Amazon Payments, Amazon Marketplace, Amazon Benefits
• Integration of Financial Institutions on Amazon.fr
• Team Project Management (AMs, Creative Managers, Campaign Managers, Custom Operations
Managers, Payments Team, Retail Team)

Sales Team Lead:
• Non Endemic Customers (Automotive, Telco, FinServ)
• M-Team meetings
• Forecast Team revenue
• Strategic Planning
• Streamlining Team's workflow
• Training Teams on Sales Methodologies & Topics

Skills:
Advertising, Payment, transactions, Commerce, Commerce, Financial Products, Data, SaaS, Daas,
Analytics, Management, RGPD, PSD2, MFA, retail, logistics

Head of Vertical Sales - Finance

data.ai

• Market Launch: Opening the Parisian Office for expansion within the South Europe region
• Southern Europe Territory Strategy & Business Development (Strategic, Enterprise, and Mid-Market
Accounts)
• Ensuring compliance with Business Objectives
Industry Sales Lead: Finance/Banking/Investment/Fintech, Insurance/Insurtech, Energy, Real Estate,
Automotive/Transport/Navigation, Telecom, Sports
• C-Level Prospect / Customer / Partner Relationship Management
• Full Sales Cycle Management
• Marketing Events Set up
• Roadshow Company Representative
• Conference & Workshop Speaker

Skills:
SaaS, Data, DaaS, App Store analytics, App Store market intelligence, App Store promotion, App Store
marketing, App ranking, App analytics, Mobile analytics, Mobile market research, App Store Optimization
(ASO), App analytics, App market data

Business Development Manager

Davidson consulting

• Business Unit Strategy & Business Plan execution
• P&L Management
• Increasing Revenue & Profitability
• rafting & Negotiation of Consulting Offers for Business Unit performance
• Coaching of Account Managers & Sales Engineers,
• RFP and RFI response strategy definition
• Recruitment & Management of 20+ consultants

Sr. Business Manager

AFD Tech

• Business Unit Strategy & Business Plan execution
• Management of a team of 3: 2 Business Developers, 1 HR Coordinator
• P&L Management
• Increasing Revenue & Profitability
• Crafting & Negotiation of Consulting Offers for Digital/IT/Telecom Department performance
• Coaching & support of Account Managers & Sales Engineers,
• RFP and RFI response strategy definition
• Management of 40+ consultants

Business Unit Manager

Prospection & Sales Pipeline Management
• Increasing Revenue & Profitability
• Crafting & Negotiation of Consulting Offers for Digital/IT/Telecom Department performance
• RFP and RFI response strategy definition
• Recruitment & Management of 30+ consultants

Senior Business Development Executive

The IT Job Board

Business Development Executive - Benelux

Seasoned sales leadership executive with 15+ years in driving substantial revenue growth and team leadership in the SaaS industry. Proven expertise in developing market strategies, leading multi-regional teams, and managing complex sales cycles with a strong focus on client acquisition and relationship management. Successfully expanded market presence and achieved aggressive sales objectives. 
 
 
• Strategic Sales Leadership: Vision development, sales strategy, multi-regional sales management.
• SaaS & DaaS Expertise: Consultative & Value driven, full sales cycle management, market positioning.
• P&L Management: Budget oversight, revenue forecasting.
• Team Development: Recruitment, coaching, and mentoring, cross-functional coordination.
• Market Expansion: Go-to-market strategy, market penetration, client acquisition.
• Performance Evaluation: Sales activity monitoring, productivity analysis, reporting.
• Process Improvement: Internal process enhancement, collaborative cross-functional support.

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