AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

Senior Account Executive (Enterprise)

AppsFlyer is the world's leading mobile attribution & marketing analytics platform, helping app marketers around the world make better decisions.

Account Executive

Gap Year

Travelling

TVTY / The Moment Marketing Company

Working with brands and agencies to educate them on Tvty’s moment marketing platform (connecting offline moments, tv commercials etc with online campaigns) and managed the full cycle of the sales process from initial education to contract signature

Business Development Manager

Feefo

-      Lead generation and new business sales development
-      Contacting and meeting prospective clients
-      Educating (via demo/webinars) prospects on Feefo’s solutions
-      Identify and apply effective business strategy to suit each customer’s needs
-      Managing the whole sales cycle from initial webinar to getting the agreement back

Careerjet

- Researching SEO keywords, configuring online data sources for inclusion in the search engine
- Developing the traffic of apps and websites by improving their quality, reach and user-base, link building and affiliation strategies
- Quality control, testing and reporting bugs
- Managing new clients and partners and providing them with technical and commercial support
- Managing PPC (Price per Click) and PPL (Price per Lead) campaigns and budget allocations
- Online market research and improving website performance on a daily basis

Country manager/ E-business Developer

-Conduct Research to asses the current trend for NFC payments and contactless cards. 
-Preparing reports in power point slides for clients.

Freelance Research Consultant

FreshMinds

- Assist Research Manager in creating an online community
- Becoming a moderator in the online community  
- Tend to respondent’s queries by phone and email   
- Assist Research Manager in results analysis and reports for client

Perspective Research Services

- Conduct a brand tracking study for Unilever on brands awareness (which brands were perceived better than other brands, and the reasons behind it.) 
- Perform quality checks on raw data to maintain the quality of the data

Euro London Appointments

- Conduct trial run (pilot study) on behalf of a reputable watch company
- Collect and compile data to assist with pilot study 
- Assist Research Manager in providing ideas and feedbacks on how to make questionnaires more approachable and customising it to suit respondent’s answers. 
- Conduct quality checks on recorded interviews to ensure that the data collected was accurate and reliable.

Freelance Junior Researcher

London 2012

- Oversee staging areas and volunteer workforce that are present 
- Assist Games family passengers with customer service queries in the load zone.  Provide high-level service for a variety of priority client groups 
- Track passenger movements (ridership numbers) on vehicles and report to required area (on venue or depot) 
- Submit daily reports

taplio

The Battle

Otávio Tranchesi

Beatrice Teoh

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