I work at the intersection of revenue, market expansion and execution, helping B2B, SaaS and AdTech companies scale in complex, multi-market environments.

Most of my work has been focused on regions where growth is not linear, fragmented markets, different buying behaviors, long sales cycles and cross-border operations.

Across my career, I’ve built and led revenue teams, scaled underperforming regions and supported companies during key growth and transformation phases.

Otávio de M Tranchesi

I help B2B SaaS companies build the proof they need to win more deals.Across 6 years working inside and alongside SaaS companies - including 3.5 years at AppsFlyer - one truth has become clear:Most SaaS deals don’t stall because the product is weak. They stall because the buyer doesn’t have enough evidence that what you sell will deliver the outcome they want.This shows up everywhere:- Deals stuck in evaluation- Champions who can’t sell internally- Price pressure- Slower pipeline movementSales feels it.Marketing feels it.Founders feel it most.Yet very few teams treat proof as a strategic growth system.That’s where I come in.What I DoI work with CROs, Heads of Sales, CMOs, and Founders to build Proof-Driven Growth Systems that remove friction, increase buyer confidence, and help revenue teams win more deals.This isn’t about producing more content or nicer case studies.It’s about designing a system that ensures:- Buyers get the right proof at the right moment- Sales teams can demonstrate outcomes, not just features- Messaging is grounded in evidence, not opinions- Product value is shown, not declaredI help SaaS teams understand which proof actually moves their buyers - and architect the processes and frameworks that turn that proof into revenue.In short:I build Proof-Driven Growth Systems that fuel SaaS growth.Why It MattersIn crowded SaaS markets, everyone makes the same promises. Few can prove them.Proof creates trust. Trust creates velocity. Velocity creates revenue.- Proof moves pipeline.- Proof shortens sales cycles.- Proof strengthens champions.- Proof increases win rates.When buyers believe you can deliver, everything accelerates.Who I Work WithI serve SaaS companies who:- Want to convert more of their existing pipeline- Need stronger evidence to de-risk decisions- Struggle to articulate real outcomes- Are preparing for a key growth chapter- Want GTM motions supported by strategic proof, not guessworkIf your product delivers but your buyers still hesitate, we should talk.My MissionTo become the #1 authority on Proof-Driven Growth for B2B SaaS and help great companies prove the value they already deliver.

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Otávio de M Tranchesi

Kev Anderson

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