AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

caaqui

Sócio na caaqui.com, a frente dos departamentos de vendas e marketing.

Partner | Head of Sales and Marketing

Regional Marketing Director, LATAM

AppsFlyer is a mobile apps measurement platform that allows app developers, brands and agencies to measure and optimize their entire mobile customer acquisition funnel in real-time from one dashboard.

AppsFlyer’s holistic approach allows advertisers to measure all media sources, including paid, organic, viral and social sources, without compromising user experience or accuracy. Integrated with numerous media partners, AppsFlyer acts as the entry-point for advertisers to promote and accurately measure their mobile app campaigns.

Metrics such as installs, post-install attribution, engagement, retention, ROI (return on investment) and LTV (lifetime value) per source are built into AppsFlyer’s core analytics platform, allowing mobile marketers to reach, maintain and optimize for consistent profitability with great ease.

AppsFlyer is passionate about building a technology that will enable marketers to get the most out of their mobile marketing campaigns, allowing them to work their magic to the fullest.

Marketing Manager Latam

GWC Inc

As Brazil representative of GWC, i've stablished the company footprint in Latin America and develop incredible experience events and business opportunities to the local mobile ecosystem.  
As an event director, i was ahead of the business development and organizations of 4 GMIC editions at the tech hubs Bangalore, Tel Aviv, São Paulo and Jakarta.

Event Director and Country Representative. 

GWC is the leading membership network for the mobile internet industry, serving as a platform to connect global innovators.
I'm responsable for the GWC business i South America, including the management of the events and exhibitions that GWC organizes and Brazil and other countries in South America.

Program Manager

UBM Brazil

Portfolio manager responsible for three events in UBM Brazil, the role include market strategy, sales strategy, marketing, branding, financial management. 
6 direct employee.

Event Manager

M.Officer

Responsible for market analysis, business development, support for the franchises, analysis of new Investor, strong relationship with shopping malls general managers.

Sales Executive of Franchises

Diesel

Sales Executive

Experienced Marketing Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in project management, business development, sales management and strategy. 

taplio

The Battle

Otávio Tranchesi

Marlon Luft

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