AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

laas! linkedin-as-a-service

Brandmoves

Daniel is a Branding and Design Genius, working with him has been one of the best decisions I’ve made this year.

BrandMoves is for everyone who’s fascinated by Chess and needs help with Branding and Marketing

Spreading the love of Chess and Branding :)

Marketing Strategist

Cheltenham Running and Walking Club

- Write and Design Content for Social Media
- Create Monthly Content Calendar
- Manage Wordpress Website
- Design Youtube Thumbnails and Write Youtube Descriptions
- Schedule and post content on Youtube, Facebook, Instagram, Anchor (Podcast) and Website

Marketing Specialist

Jigsaw Thinking

Jigsaw Thinking helped me become more accountable and effective at network building. I had to adapt to a new city and a new domain. It taught me about Design Thinking and how to bring structure into chaos. The concept of rapid prototyping was my biggest learning.
- Worked on product, sales, community and marketing
- Worked on Circle
- Built prototypes on Notion
- Created a sales funnel
- Website management
- Automation
- Email marketing

Building Jigsaw Thinking

Spek!

Clients: Jio, Milagrow, Birla Brainiacs
My experience at Spek gave me the opportunity to work in smaller teams and gain experience in a comparatively unstructured environment.
- Created content calendars
- Copywriting
- Monthly reports on analytics
- Delivered Creatives
- Created Strategy Decks
- Created Pitch Decks

Solutions Strategist

WATConsult

Clients: Kotak Mahindra Bank, SAP India, Bridgestone India
During my time at Watconsult, I learned to work in a structured environment with a predictable repeatable structure
- Created Content Calendars
- Monthly Analytics Reports
- Copywriting
- Delivered Creatives

Account Executive

Junior Champs

Worked with team members to optimize repetitive tasks
Created and implemented Hashtag Strategy
Worked on influencer collaboration, acting as a point of contact between the company and the influencers

Growth Marketing

Zealic.in

Zealic was an initiative to help Mental Health Therapists with Marketing
Managed Instagram, Facebook, and Youtube
Created Social Media Strategy, Branding Strategy, Content Strategy, & Content Calendar
Created and Led a team of freelancers, working as an Account Manager for my clients

Founder

Inner Planet

I was responsible for planning and developing the company's overall social media strategy to support and improve Online Presence, Brand Recognition, and Lead Generation
Created a 3-month Collaboration plan
Handled multiple digital accounts
Assisted the CMO in multiple projects

2020. did an internship as a marketing strategist in a mental health clinic

2021. got my first international client as a freelancer. worked as an intern at big shot agencies w big shot clients like jio and bridgestone and sap. dropped out of college.

2022. moved to bangalore for 3 months to work at a cool startup as a sales/marketing generalist. decided to specialise in writing. started playing w the gpt 3 of open ai (pre-chatgpt).

2023. used chatgpt and midjourney to create campaigns and content for big pharma companies in india. got scammed of $1500 twice in 6 months. decided to specialise in linkedin personal branding. did linkedin outreach for a big shot brand designer in the uk and commenting for a brand designer in the us. failed at both terribly.

2024. got 2 wins, brand designer and performance marketer got 50k and 30k impressions in 20 days. started a 100 day challenge (twice), failed terribly but made a lot of friends. family member suffered a terrible health problem (shook me for good) and then later i broke my leg and on bed rest for 3 months, both the challenges ended w health tragedies (never taking a 100 day challenge again). convinced my bestf to quit his job and join me. we started an agency, laas (linkedin-as-a-service).

2025. got 2 beta clients. one lawyer in the us who wanted to be consistent and the other was a brand designer who wanted tangible results. 2x engagement for the brand designer and booked 6 calls in a month. lawyer was able to be consistent. its may and we’re starting the free month offer now.

---

Client 1. We posted 3x/week, mixing storytelling, insights, and founder POV. In just 20 days:

→ 50K+ impressions

→ Every post hit 100+ likes, half crossed 200+

→ 1 inbound client enquiry

Positioned her as a creative *and* a founder, not just a designer.

---

Client 2. had been posting consistently with little traction (~10 likes/post). I took over the writing and dialed up the volume + clarity. We posted daily. In 20 days

→ 2–3x engagement growth

→ 30K impressions

→ 1 qualified inbound lead

Transformed him from just “posting” → to driving real attention and authority.

---

Client 3. Consulting: weekly writing & outreach calls + monthly ideation. Helped her sharpen hooks, add depth, and drop AI-dependence.

→ 2x engagement

→ 6 sales calls booked in 30 days

She went from over-posting with no ROI → to converting content into leads, while sounding 100% like herself.

If you're an ai/content/personal brand enthusiast please book a call. lets talk :)

also, we're giving the first month of li ghostwriting for free :)

Niraj L.

some updates since i disappeared from here

1/ started running an automated outreach campaign on linkedin. has generated more 5-7 leads in a week. got on a call w one, he wants to work in q1 next year, 2 people are yet to book a call, haven't replied to most others

2/ ran out of funds so had to fire the team. 2 of em decided to stay and work for free. so so so grateful for them.

3/ i think we had peaked at some 500k impressions in a month, lost all the progress cause i just didn't post anything for about a month now.

4/ i found a stable solution to my execution / procrastination problem. to have a god level project manager manage everything on my behalf. will be implementing this from tomorrow, lets see how that goes.

5/ been consistently hitting gym for a week and only eating clean. no oil, no processed food. it is a literal personal record for me :)

6/ the content workflows for my linkedin are ready to go live next week

7/ figured a way to consistently make content on ig that others might like. i'll just talk about cool shit i found on the internet. 

8/ i learnt that people still like me on the internet. just cause i vanished for a while doesn't mean i lost all my "unsaid" friends. they still watch me, like me, support me. this has boosted my confidence more than anything.

Niraj Lodariya

No alternative text description for this image

no client has ever asked me where i went to college.

they don't care about your credentials.
they care about your skills.

in freelancing, there are two ways to prove your worth:

1/ the credentialist

→ they lead with their degree or a list of certifications.
→ they believe their resume is their most valuable asset.
→ they talk about what they've learned in a classroom.

they're selling their past.

2/ the practitioner

→ they lead with a case study or a live example of their work.
→ they believe their results are their most valuable asset.
→ they show what they've done for a real business.

they're selling your future.

one proves they can pass a test.
the other proves they can solve a problem.

stop collecting certificates.
start collecting results.

i just got off a call with a lead. 

she’s been posting videos for months. decent views, but zero engagement from her ideal clients.

she was frustrated. she lacked direction.

so i showed her the simple framework i use.

any business has 3 goals for content. you need to be intentional about which one you are chasing.

here is the breakdown:

1/ you want likes and followers? 

→ tell stories. 
→ stories are universally relatable. 
→ (e.g. an hr rep sharing a story about firing someone goes viral).

2/ you want authority? 

→ share your expertise. 
→ break down exactly how you solve problems. 
→ (e.g. an hr rep showing the 5-step compliance process to fire someone).

3/ you want sales? 

→ talk about wins. 
→ diffuse objections. 
→ make a micro-offer.

most people mix these up. they expect sales from a relatable story. or they expect viral reach from a technical how-to.

when i explained this, everything clicked for her.

ps. what’s your current focus? reach, authority, or sales?

when it comes to ai, most writers are in one of two camps. both are wrong.

1/ the purist

→ they're terrified ai will take their job.
→ they refuse to use it, calling it 'cheating' or 'soulless'.
→ they're falling behind, working slower and less efficiently.

2/ the bot

→ they think ai will do their job for them.
→ they use it to generate entire drafts, just polishing the mediocre output.
→ their work is generic and has no human point of view.

there's a third option: the pilot.

the pilot sees ai not as a replacement, but as leverage.
they are still in control.

→ they use it for research, outlines, and breaking through a creative block.
→ they are always the source of the core idea, the strategy, and the unique insight.
→ they work faster and smarter.

don't be the person who's afraid of the tool.
don't be the person who's replaced by the tool.

be the pilot who uses it to fly better.

we guarantee 100k impressions in 3 months. or we work for free.

why? because we take full accountability for results.

most people overcomplicate personal branding. they think it takes weeks of research and hours of writing.

it doesn't.

we execute your entire monthly content in 4 days:

→ day 1: ideation (30 mins) 
→ day 2: extraction (1-2 hours) 
→ day 3: writing (20 posts) 
→ day 4: approval (30 mins)

then we give weekly updates and a monthly report.

investment: $1000/month.

it’s simple. it’s fast. it compounds.

curious how we hit those numbers? i have a strategy doc that explains the "how."

comment "strategy" and i'll send it to your inbox.

ps. this is only for founders who value their time.

pps. here's some results for a client of ours.

700+ likes on a single post
80k impressions in one month
50k impressions on a single post

all using the same process :)

career advice:

pretend to type when someone walks by

taplio

The Battle

Otávio Tranchesi

Niraj L.

Followers

Posts

Engagements

Likes

Performance ScoreNiraj L.'s LinkedIn Performance

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taplio

The Battle

Otávio Tranchesi

Niraj L.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niraj L.'s LinkedIn Performance

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Performance ScoreNiraj L.'s LinkedIn Performance