We're Hiring!
We are looking for top-tier Amazon operators to join our consulting team.
Earn $25k referral reward for successful hires!
Work with one of the largest Amazon consultancies, working with 270+ brands.

_____________________________________________________________________________________

After successfully exiting two 7-figure brands on Amazon, my business partner and I founded GNO Partners.

We help 7 & 8-figure Amazon Sellers significantly increase their sales and maximize profitability using the frameworks and strategies we used to build our own two 7-figure brands for an exit and that we used on 500+ brands (7 & 8-figure) that we have worked with in the past 2 years.

If you're not blown away by our team's level, plan, execution, and results in the first 30 days, you get your money back.

If you are a 7 or 8-figure Amazon Seller interested in scaling your brand and taking it to the next level, Let's talk. Send me a direct message through LinkedIn or Email me at Ouriel@gnopartners.com.

Ouriel Rybski

GNO Partners grew from 90 to 300 clients in 2025. During the year, my biggest project was recruiting 7+ world-class consultants.

It was my mission to find the absolute best Amazon operators in the space.

My goal is simple: 

Find the best people. Pay them alot. Build the best product with them.

It’s working.

To evaluate every candidate, I evaluate 8 skills:

• PPC management, manual + bulk file approach
• Relaunch and organic ranking, proven outcomes
• P&L improvement and management, weekly discipline
• Gross margin improvement, fees, pricing, cost levers
• Using deals regularly, with clean math behind it
• Expanding product lines, variations + new products
• Catalog and Amazon issue solving, fast and calm
• Inventory forecasting and planning, including AWD

Here’s the key.

You don’t become a 9.5/10 in one area without being solid in all of them.

In my experience, a broad perspective is what makes you world-class. 

If you sell on Amazon or operate a brand, and want to improve: 

Rate yourself 1–10 on each skill, then attack your lowest 2 in 2026.

If you’re strong across all 8 and managing an 8-figure portfolio, let’s talk.

We’re building the best Amazon consulting team in the space.

Annual pay reaches ~$300k. High standards, high autonomy, real ownership.

DM me and I’ll send the details.

We’re Hiring! Co-Founder – GNO Partners. Helped 600+ Brands Dominate on Amazon

If you sell on Amazon and are building your 2026 plan now, here’s a lever many $ 1M–$15 M brands overlook.

At GNO Partners, we advise 300+ Amazon brands and are currently building many annual plans.

One of the most common mistakes I see: sellers don’t plan to hire an experienced VA.

An experienced VA is an easy way to add leverage to your 2026 plan, with high upside.

Before I exited my two brands, we had a 13-person VA team running them.
So it works.
It helps you stack more wins and execute consistently.

And that’s a requirement if you want to win on Amazon in 2026.

Now, we’re not speaking about an “entry-level” VA.

You want someone who spent 3-7 years with sellers larger than you.

You can find them for $ 1K–$3 K / month in countries such as Pakistan or Eastern Europe.

Here are some examples of ways the VA will get you ROI:

• PPC: placement checks, keyword harvesting, bleeders cleanup
• Marketing: coupon & deal management, TACOS tracking
• Ops: cases, reimbursements, shipment docs, supplier follow ups
• Reporting: weekly KPI tracking, Inventory flags, keyword ranks
• Listing: audits, fixes, variations, competitors tracking

If you give them a clear system and train them, the ROI is obvious.

On top of the better execution, it frees you to grow the business: 

New products, better PPC, tighter inventory systems, higher ranking.

P.S. ♻️ Repost if you found this helpful.
If you like this content, follow me, Ouriel. 
I'll do my best to make your brand stronger on Amazon.

This brand did $350k in Nov+Dec 2024 with a 1% margin. We turned it into $530k and $88k profit 1 year later. That’s how.

After working with 700+ Amazon brands over the last 4 years, I see this situation too often.

This brand was a beast during COVID.

Post-COVID, it kept getting crushed with high YoY decline.

They contacted GNO Partners and showed us the numbers.

Sales were OK, Nov + Dec 2024; they did ±$350k in revenue. But with a 1-2% margin.

That means one thing: the P&L is getting eaten alive somewhere. Usually, it’s PPC.

In this case, the owner had an agency running ads.

But he wasn’t strong enough in PPC to even see how bad it was, so it kept running…

Once he joined, we focused on installing our PPC system. 

10 core reports we use regularly to spot opportunities and make decisions weekly.

Results (YoY, Nov + Dec combined)

• Sales: $353k → $530k (+50%)
• Profit: $5.7k → $88.3k (~15.5x)

Same brand. Same seasonality. Better PPC execution.

One tactic that improved him you can test as well:

• Cut 50%-70% of branded keyword spend (in one day)
• Watch what happens to: total sales, TACOS, and total profit
• In 85% of the cases, sales barely move, and profit jumps.

Not every account is identical, so test carefully, but do not ignore it.

If you want my team to check it for you, send me a DM and we'll take care of it.

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

Some years don’t reward you.
They prepare you.

The hardest years
quietly build the strongest versions of you. 
 
Trust the process you survived.

Image credit: SeekWiser_ on Twitter/X

Here’s something I learned later than I should have:

Being good isn’t always enough.

You can do solid work.
Hit the goals.
Show up prepared.

And still feel overlooked.

For a long time, I thought the answer was:
Work harder
Be more patient
Prove myself longer

But that wasn’t it.

The truth is, skill only compounds in the right environment.

In the wrong place:
Good work gets normalized
Extra effort becomes expected
Your ceiling gets set for you

In the right place:
Your strengths make sense
Your growth gets noticed
Your value actually increases

This isn’t about ego.
It’s about alignment.

Sometimes the problem isn’t your ability.
It’s the room you’re in.

And leaving isn’t quitting.
It’s choosing a place where your work can breathe.

Image credit: Mind_Essentials on Twitter/X

People call it luck.
They don’t see the attempts.

What looks like "overnight success"
is usually years of quiet failure stacked on top of each other.

Missed shots.
Rejected ideas.
Campaigns that didn’t land.
Pitches that went nowhere.
Work that never made it past the draft.

That part rarely gets shared.

But here’s the truth most people skip:

Progress doesn’t come from getting it right early.
It comes from being willing to get it wrong repeatedly.

Every win is just a failure that stayed long enough to learn.
Every breakthrough is built on things that didn’t work first.

So if you’re in the messy middle right now:
trying, 
testing, 
tweaking, 
doubting 

You’re not behind.
You’re doing the work.

And that work compounds.

Don’t call it luck.
Call it reps.

Passion isn’t extra.
It’s the multiplier.

I’ve seen average work win
simply because someone cared more than expected.

Same role.
Same tools.
Different energy.

People feel that.

You can’t fake it.
And you can’t outsource it.

As Christian Dior put it:
Whatever you do - do it with passion.

Every logo tells a story.
But not every logo speaks the same language.

Each style carries its own purpose, personality, and visual strategy —
from simple symbols to expressive characters.

Understanding the 7 logo types helps brands choose how they want to be seen and remembered.

🖼 Pictorial
Instant recognition. One symbol becomes the brand.

🔤 Lettermark
Simplicity wins. Ideal when the name is long but memorability matters.

✍️ Wordmark
Clarity first. The name is the brand, powered by typography.

🔗 Combination
Maximum flexibility. Text builds trust, symbols scale everywhere.

🛡 Emblems
Heritage and authority. Feels established and timeless.

🔺 Abstract
Meaning over literal form. Global, adaptable, open to interpretation.

🙂 Mascot
Emotional connection. Brands feel human, friendly, and memorable.

A strong logo isn’t about following trends.
It’s about choosing the visual language that fits your brand’s voice, audience, and ambition.

Credit: Kenny Song

👉 Skills matter, but a positive attitude matters more.

You can’t build a great culture with negative energy, no matter how talented your team is.
(Credit: Dr. Kevin Ham)

When building a team or scaling a business, many focus solely on talent. 
But here’s a hard truth: 
Skills without the right energy are like a beautiful car without fuel.

Working with talented people who carry negative energy can drain your motivation and damage your company culture. 

It’s easy to overlook this because their expertise shines, but the cost is real—
↳ Morale drops
↳ Trust erodes, and 
↳ Innovation stalls.

On the other hand, kind people with positive energy are priceless. 
They bring solutions instead of complaints, 
Collaboration over competition, and 
Momentum to every project.

Their positivity can inspire others and elevate your team’s performance.

Remember: 
You can teach skills, but you can’t teach someone to be kind or to bring positive energy into a room. 

Choose your collaborators wisely. 
Build a team based on values, energy, and the human heart, and success will flow naturally.

Focus on who people are, not just what they do. 
That’s where true success begins.

♻️ Repost to share the positive energy!

Success isn’t just skill.

It’s discipline.

10 things that require zero talent:

 1. Showing up on time
 
 ↳ Being late is a choice. So is being reliable.
 ↳ Punctuality shows respect for others and yourself.
 
 2. Giving full effort
 
 ↳ No shortcuts. No half-measures.
 ↳ If you’re going to do it, do it right.
 
 3. Having a strong work ethic
 
 ↳ Talent without discipline is wasted potential.
 ↳ The hardest worker wins in the long run.
 
 4. Bringing positive energy
 
 ↳ Be the person others want on their team.
 ↳ Energy is contagious. Choose wisely.
 
 5. Staying prepared
 
 ↳ Stay ready so you don’t have to get ready.
 ↳ You'll raise to your level of preparation.
 
 6. Going beyond expectations
 
 ↳ The bare minimum gets you nowhere.
 ↳ The extra mile has no traffic.
 
 7. Keeping an open mind
 
 ↳ Be coachable. Feedback isn’t criticism, it’s growth.
 ↳ The moment you stop learning, you start declining.
 
 8. Showing professionalism
 
 ↳ Your attitude is your business card.
 ↳ The way you do anything is the way you do everything.
 
 9. Maintaining strong body language
 
 ↳ Confidence is seen before it’s heard.
 ↳ How you carry yourself sets the tone.
 
10. Being kind
 
 ↳ Tough and kind aren’t opposites.
 ↳ Long-term success is built on relationships.
 

You don’t need talent to master these.

Just discipline and a decision.

♻️ Repost if this resonates 

Credit: Noemi Kis✨

Life as a marketer:

Credit: Rana Bassiouni

The #1 thing that separates the best CEOs from the rest:

It's not their vision.
It's not their strategy.
It's not even their intelligence.

It's 6 decisions they make every single day.

Most people think being a CEO is about the big moves.

The acquisitions.
The product launches.
The inspiring speeches.

I used to think that too.

But after years of leading teams, I've learned the truth:

Your company is shaped by the small decisions you make repeatedly.

Not the ones that make headlines.

The ones nobody sees.

Here are the 6 that matter most:

1️⃣ Who you hire

One wrong hire drains everyone around them. One right hire elevates the entire team. No decision compounds faster than this one.

2️⃣ Who you fire

Keeping the wrong person is a decision too. Every day you wait, your best people are watching. And wondering why.

3️⃣ What you tolerate

Low standards spread like wildfire. What you accept today becomes normal tomorrow. Culture isn't built by what you say. It's built by what you allow.

4️⃣ What you say no to

Every yes costs you something. Strategy isn't just what you choose to do. It's what you choose NOT to do. Protect your focus like your future depends on it.

5️⃣ Where you spend your time

Your calendar never lies. It reveals your real priorities. If it doesn't match your goals, nothing else will.

6️⃣ Who you are when things get tough

Pressure doesn't build character. It reveals it. Your team will forget the wins. They'll never forget how you made them feel in the hard times.

You're already making these decisions.

Whether you realize it or not.

Every person you keep is a decision.

Every meeting you attend is a decision.

Every behavior you tolerate is a decision.

The question isn't whether you're making them.

It's whether you're making them on purpose.

The best CEOs don't leave these to chance.

They treat them as sacred.

Because they know the truth:

Your company will never outgrow the standards you set at the top.

Which of these defines a CEO's legacy most?

♻ If this resonates, repost to inspire others.

Credit: Eric Partaker

The best thing you can do in 2026 is to NOT set resolutions.

There’s a reason why our New Year resolutions disappear by February.

Because they’re focused on the outcome; with factors outside of our control.
So we turn the focus inwards.

Want to publish a book?

Don’t set that goal. 
Instead, set a habit of writing everyday.

Want to lose weight?

Don’t set a target weight. 
Instead, set a habit of working out everyday.

Want to get a great job?

Don’t set a job goal. 
Instead, set a habit of connecting with people on LinkedIn and Twitter everyday.

May 2026 be YOUR year.

Where you live it on your terms, at your pace, to your strengths.

May you fall in love with yourself.
And see yourself for what you always were.

YOU.

Not anyone else.
Just authentically you.

Wish you all a very Happy New Year!

Credit: Ankur Warikoo

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