🦾Eric Nowoslawski

Founder Growth Engine X | Clay Enterprise Partner

I am a direct response outbound lead generation expert. And by that jumble of words, I mean that I leverage cold email to build predictable revenue pipelines for my clients. 

I leverage over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. 

I believe we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution. 

The best way to do this is to look at public indicators such as open jobs data, employee growth/attrition, social media growth, web traffic, new product launches, employee sentiment, individual employee tech investment, company tech stacks, etc.

With this data, not only are you only messaging with people that you know have a problem that you can solve, you also are armed  with powerful messaging that cuts through the noise. 

I teach sales teams to embrace technology and multiply what is possible per employee.

Founder

There is actually a limit to cold email reply rates.

Knowing this can hopefully free you from testing things that won't matter.

Let me explain.

I have worked with customers in the past that are obsessed with getting the reply rate as high as possible. They think if they send a good enough email, every single person who could possibly see it is going to respond.

We've run tests that show this just isn't the case.

We had the opportunity to work on behalf of Forbes at Web Summit. We had the list of speakers. We had all their emails. We cold emailed them from infrastructure that had warmed up for four months. The pitch was simple: "This is our booth. We want to interview you for Forbes. Book a meeting." And we sent them a link to Forbes.com.

That only got a 30% reply rate. Basically all positive.

When I say "only" 30% — if I were a speaker at an event and Forbes wanted to interview me, I would think the reply rate would be even higher than that.

We also helped a customer email their own customers. We found data that showed they needed a new product, and we could fix the problem for free.

Still only a 10% reply rate.

I say all this because these two examples are pretty undeniably good offers. And they still did not get 40, 50, 60% reply rates.

When you're sending emails, there are so many reasons why somebody doesn't respond. They didn't even see it. It got mixed up with everything else in their inbox. It's just not the right time for them.

When you've run a couple of experiments and the reply rate is staying pretty steady, I would think more about experiments around lists and experiments around offers versus trying to change the copy to see if an AI personalization or a fancier way of saying something is going to move the needle.

List segmentation and changing your offer matter way more.

What experiments have you run that changed your thinking on reply rates?

Professional Platforms LLC

Founded in 2023, after years working in C-level positions and working in both startups and publicly listed companies across four different countries, I built the kind of recruiting experience I always wished to have.
With a deep understanding of these roles as a former Co-CEO and CFO, and the impact each new team member brings to the company, I take a personal, deep dive to commit to finding the best fit tailored to the company's desired success, while enabling clear career progression for new team members.
Bringing meaningful and positive impact to both companies and candidates is what we are committed to.
New team members can bring an enormous positive impact to companies, especially when they become stretched thin during growth periods or when business changes or changes focus. Bringing new team members on board can have a company-wide positive impact, if done right and with the right methodology and the right people to take care of it.
As a boutique solution, we will work around the clock finding you the ideal person for your team, the ideal leader for your company. When you are not taking action, you are also taking action that has an impact. Our solution will simplify and unload the burden of finding the optimal team members and leaders, getting you the most accurate fit. Visit our website or email us to set up a call.

Stealth-mode StartUp company | Building an AI Services Company

Co-Founder, General Manager America & CFO

Self employed

Investments in business opportunities and consulting in various business areas.

► Invest in various projects, worldwide
► Advise CEOs and business owners on expansion, growth, and business development strategies
► Consult businesses on improvement of key financial metrics & operations in preparation to an Exit (IPO, acquisition)
► Guide Executives in the areas of leadership, team building, and hiring and retaining talent
► Assess product strategy & road map (due diligence) for investment purposes & selling of a business

Investor  |  Business Consultant

Millennium Card’s Technology (MCT) Ltd.  

MCT is a subsidiary of OTI.  MCT superiorly designed, developed, and manufactured smartcards and machinery for the production of smartcards and SIM cards.

► Functioned, in parallel, in additional management roles, including:
   - Vice-Chairman, Beijing ZD Audian Science Ltd. Beijing, China
► Founded a revolutionary hi-tech company – from inception to successful company (650 emp.)
► Developed and manufactured SmartCards (Electronic Passport and Contactless Credit Card) – new, innovative solutions to the contactless payment market 
► Managed a secured facility including production in a Clean Room controlled environment
► Developed strategic relationships and closed agreements with industry leading companies
► Contributed to pioneer design of Manufacturing Machinery needed for producing the newly invented smartcards & electronic passports' components. Registered as Patents Co-Inventor
► Directed global sales teams – selling worldwide, including the biggest players in Europe & USA
► Served as Vice-Chairman & led JV in Beijing with Chinese partner, producing secured documents (150 employees)
► Sold projects (electronic passports and eID) to confidential, international & domestic, customers

President  |  Chairman  |  Founder

OTI - On Track Innovations

OTI designs, develops, and markets contactless microprocessor-based smartcard technologies.

► Functioned, in parallel, in management roles for subsidiaries:
  - Co-CEO, InterCard GmbH Kartensysteme, a German company (120 employees) – subsidiary
  - Director, Easy Park Ltd. – subsidiary 
► Managed all of the company's financial activities
► Functioned as a Member in the Board of Directors of subsidiaries
► Travelled frequently to subsidiaries in the USA, Germany, France, Poland, China, and more 
► Held Approved Signatory Right for all matters
► Led the registration and listing process to NASDAQ 
► Executed financial reports to NASDAQ (USA), and to Neuer Markt & Prime Standard (Germany)
► Worked with global investors, investments banks, financial institutions and analysts
► Built consolidated monthly & quarterly financial reports for the company & global subsidiaries 
► Implemented an Oracle-based ERP system in seven (7) countries and five (5) languages
► Developed employees' incentive plans

CFO  |  Board Member of subsidiaries

Israel Cold Storage and Supply Company Ltd. (Kerur Holdings Ltd.) 

A publicly traded holding company, focused on the food industry with additional holdings in Real Estate and High-Tech.

► Managed the company's financial activities (company listed on the Tel-Aviv Stock Exchange)
► Held Approved Signatory right in all matters
► Functioned as Member of the Board of Directors of subsidiary companies
► Worked also as the Company's Secretary 
► Prepared and controlled the budget, performed planned vs.  actual performance analysis
► Managed cash flow, and optimized loans
► Worked with the banks, suppliers and company's clients
► Carried out various financial profitability estimations and analyses
► Designed and led the implementation of a customized Oracle application

CFO  |  Company Secretary  |  Board Member of subsidiaries

Baran Group

Baran is a leading international engineering and construction group with over 1,100 employees worldwide. 

► Participated in the preparation of the budget and provided key analytics to senior management
► Examined and followed up on actual performance vs. planned budget
► Monitored human resources, and oversaw incentives and employee bonuses

Assistant to the Chairman  |  Assistant to the CFO

I'm a seasoned CEO deeply immersed in the realm of financial technology, steering organizations towards innovation and strategic growth. 

📈 Professional Journey:

Graduated with a degree in Economics, grounding strategic decisions in financial acumen.
Commenced as an assistant to the Chairman and CFO, progressively advancing to the role of CFO.
Successfully led companies to public listings on Nasdaq in three countries.
Held pivotal roles including Co-CEO, President, Director, and Vice Chairman.
Recognized as a co-inventor of numerous patents, showcasing a commitment to technological advancement.

🚀 Career Focus:

Fostered the ascent of individuals to C-level positions in fintech startups and publicly traded companies.
Mentored executives, cultivating leadership skills and facilitating professional growth.
Played a crucial role in scaling operations, strategic restructuring, and assembling high-performing teams.

📚 Commitment to Knowledge:

Vigilant in staying abreast of fintech advancements, driving informed decision-making.
Actively pursuing continuous learning in fintech trends, career development, and the intersection of spirituality and finance.
A polyglot with a passion for languages, contributing to a global perspective.

🏠 Residence:

Based in San Diego, California, where the confluence of family life and professional pursuits harmoniously unfolds.

💬 Open to Strategic Engagements:

Eager to engage in strategic discussions on fintech innovation, visionary leadership, and collaborative opportunities for transformative growth. Let's connect and chart a course for shared success.
In the dynamic landscape of fintech, I am dedicated to orchestrating excellence and fostering continual growth. 

Feel free to reach out, and let's embark on a journey of financial innovation and success together.

🔗 #FintechCEO #StrategicInnovation #LeadershipExcellence #ExecutiveMentorship #FinancialTechnology

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