I help Agency Owners, Coaches, and Consultants Join the Top 1% on LinkedIn in 90 Days to Earn High-Ticket Clients | Feat. in Forbes | 500+ clients | 2x D1 Basketball Conference Champion

You’ve built something real.

A company. A career. A reputation that took years to earn.

But even the most accomplished leaders face one problem:

Their story isn’t reaching the people it could impact most.

That’s where I come in.

I help C-suite Executives, Founders, Authors, and Speakers turn their ideas, experiences, and wisdom into growth content that builds authority, trust, and opportunity on LinkedIn.

Before ghostwriting for top leaders, I was behind the scenes too, working 60-hour weeks on a $22,500 salary with UConn Men’s Basketball. 

In 2020, I took a risk, bet on myself, and went all-in on a small Instagram page I was building called Unleash The Knowledge.That single step changed everything.

Five years later, that brand has grown to nearly 200,000 followers, and I now run a multi–six-figure business helping professionals communicate their value online.

Since then, I’ve partnered with 500+ clients, including:

• Rick Ross, Grammy-nominated Rapper
• Jim McKelvey, Co-Founder of Square
• Kara Goldin, Founder of HINT Water
• Terry Virts, NASA Astronaut

Each project has one goal: to help leaders like you articulate the wisdom you’ve earned, and amplify it through powerful storytelling.

If you’re ready to turn your experience into influence, here are three ways to start:

1. Follow me for daily insights on storytelling, strategy, and influence.

2. Get my 30 Free Templates to create client-attracting content in under an hour. (DM me "TEMPLATES")

3. Done-For-You LinkedIn Growth: My team and I handle everything, from strategy to content, so you can grow your audience, authority, and deal flow. (Book A Call Through My Featured Section)

Let’s make your ideas impossible to ignore.

— Owen Sammarone

Owen Sammarone 🚀

30 days alcohol-free. ✅

I started on December 28th…

Which means I went into New Year’s Eve sober for the first time in my adult life.

Not because I “had to.”

Because I wanted to prove something to myself:

I’m in control.

Not my habits.
Not my environment.
Not the social pressure.
Not the “I’ll start Monday” voice.

And honestly?

This month reminded me of a simple truth:

Confidence isn’t something you think your way into. It’s something you earn by keeping promises to yourself.

Dry January has been a great experiment.
Not for the badge.

But for the identity shift:

“I do what I say I’m going to do.”

If you did Dry January too…
Are you still sticking with it?

I help founders turn LinkedIn into a deal-flow asset through CEO-level positioning + storytelling

This morning’s meeting was with myself.

No laptop.
No notifications.
No AirPods.

Just a black coffee, two eggs, and an old-school diner.

There’s something powerful about choosing absence in a world addicted to presence.

No inputs.
No scrolling.
No urgency to respond.

Just thinking. Not strategizing. Not optimizing.

Most people say they “don’t have time” to slow down.
The truth is they’re afraid of what shows up when the noise turns off.

Clarity doesn’t come from more information.
It comes from space.

Highly recommend taking yourself on a solo date this week.

Leave the phone in your pocket.
Order something simple.
Sit longer than feels productive.
Nurse some black coffee.

The ROI is always higher than expected.

I'm not a natural early morning person.
Especially not on the weekends.
But, yesterday on this past Sunday, I tried something different.

I went on a sunrise hike with a friend I met here in Nashville.

No rush.
No noise.
No pressure to be anywhere else.

Just stillness.

I sat on this ledge, surrounded by trees and light breaking through from the vast distance.

I was reminded how rarely we slow down enough to see what God has already done.

In our lives...
In our relationships...
In the world around us...

For me, you can feel a deep sense of gratitude when your phone isn't buzzing, and when you are in the wilderness.

My friend captured this unique moment with his drone.

It reflects how the morning felt:

Grounded. Quiet. Expansive. Calming. Joyful.

In a world that constantly pulls us toward the next thing, the best therapy isn't another habit, hustle, or productivity hack.

It's stillness.
It's time with God (or the higher power you might believe in)
It's stepping into nature and remembering the beauty, love, and meaning that is already present.

If, and only if, we take the space to notice it.

I will carry this perspective into the week ahead.

I hope you do, too.

My friend at LinkedIn told me something that made the whole platform click.

I was talking to with my fraternity brother, Andrew (who works at LinkedIn) and he shared something most people wouldn't believe:

Even the CEO of LinkedIn barely gets reach + engagement on LinkedIn’s own posts.

Let that sink in.

If the CEO of LinkedIn isn’t “going viral” consistently…

What makes you think your entire strategy should depend on it?

Here’s the truth:

LinkedIn is not a content game.
At least… not solely a content game.

Content is important, but content isn’t the finish line.

It’s the start of the real game.

That’s why I teach this:

- Content is only the spark.
- Conversations are the engine.
- Trust is the currency.

Your post isn’t there to rack up likes.

Your post is there to do one thing:

Start the right conversations with the right people.

Because in B2B… attention is cheap.
But trust is rare.
And trust is what converts.

So if you’re a founder, CEO, or creator using LinkedIn to grow your authority + revenue…

Stop asking:
“Why didn’t my post perform?”

Start asking:
“Who is this post designed to attract… and what conversation should it create next?”

That’s how LinkedIn turns into a pipeline.

Not a vanity metric machine.

If you’ve been playing the algorithm…it might be time to start playing the network.

Curious: are you posting and starting conversations? Or mostly posting and hoping?

If you’re a founder getting LinkedIn engagement but no real conversations, this is for you.

Low engagement isn’t the real problem.
And neither is the algorithm.

The real problem is when your content resonates with the wrong people.

Because then:

– You get likes, but no decision-makers
– DMs feel awkward or forced
– The people who reach out can’t actually buy
– Opportunities feel random instead of predictable

That’s the hidden cost of unclear positioning.

When your content isn’t resonating with the right audience:

• Your authority gets diluted
• Your message gets misunderstood
• Your signal gets lost in noise

Over time, it creates doubt:

“Is LinkedIn even worth it?”
“Am I saying the wrong things?”
“Do people actually understand what I do?”

It’s not a posting problem.
It’s a resonance problem.

Content that works doesn’t try to appeal to everyone.

It repels the wrong audience and attracts the right one.

When the right people resonate:

– Conversations feel natural
– Inbound replaces pitching
– Trust is already built before the call

Visibility without resonance is just noise.

Positioning is what turns attention into opportunity.

Most founders get this wrong on LinkedIn…

They tell.

But they don’t show.

They say they’re strategic.
They say they’re visionary.
They say they build great teams.

But if you have to say it, you haven’t earned it.

Here’s the truth:

Content that converts doesn’t declare value.
It demonstrates it.

Want to show you’re strategic?
Break down how you solved a complex challenge.

Want to show you’re a great leader?
Share how you handled a tough moment with your team.

Want to show you're a category authority?

Teach your audience something they didn’t know before.

In 2026, the founders who win won’t be the loudest.

They’ll be the clearest.

Stop telling. Start showing.

Clients ask me, “how long should my post be?”

Long enough to make the point you want to make.

It’s really that simple.

No need to overcomplicate.

The post can be 7 sentences like this one.

Or 500 words.

Focus on being clear, helpful, and intriguing.

Man... this gets me fired up.

Some people talk.
Some people watch.
Some people do.

I'm a doer.

Which are you?

Credits: The Pivot Podcast

Last March, I got paid $21,400.

Not because I worked harder.
Not because I put in longer hours.

In fact, it hit me because I used to make roughly the same amount in an entire year while working in college basketball.

Back then:

- 6am lifts
- Film sessions
- Practices, travel, games
- Missing birthdays, holidays, family time
- Constant pressure, zero leverage

And don’t get me wrong, I’m grateful for that season.

It built discipline. Grit. Standards.

But the difference now isn’t effort.

It’s where my effort lives.

Today, a single month like that comes from:

- Putting my ideas in public
- Creating work that compounds
- Building trust before conversations happen
- Letting my presence do the heavy lifting

LinkedIn changed everything for me.

Not because it’s a “growth hack.”

But because it rewards clarity, consistency, and contribution.

Founders and C-suite leaders already have:

- The experience
- The stories
- The insight people need

What most don’t have is visibility that matches their value.

If you’re still relying on:

- Closed-door conversations
- Word of mouth alone
- Working harder instead of showing up smarter

You’re leaving leverage on the table.

Your presence is either working for you…
Or you’re working without it.

And I’ve lived both sides.

The choice is yours.

This is what we do.

DM me “DUDE” to ask me about how we can position you as a thought leader on LinkedIn and then turn your profile into a dealflow asset.

Or find a time on my calendar through the link in my featured section.

February spots are already almost full.

No alternative text description for this image

Clifton Sellers

Founder @ Legacy Builder — Building brands on X + LI for Founders, CEOs, and Businesses for 2.5 years and counting.

Clifton is the Founder of Legacy Builder, a brand building agency dedicated to providing quality services to founders, CEOs, and entrepreneurs who want to build a winning brand online. He specializes in content creation, funnel strategy, sales, and scaling agencies.

Founder & CEO

Most people will try to win LinkedIn in 2026 using 2019 playbooks.

It won’t work.

Based on platform data, creator performance, and what’s actually driving inbound today, here are 7 rules to win LinkedIn in 2026:

1. Old way: Post every day
New way: Build a recognizable point of view

Daily posting won’t save you if everything sounds the same.

People don’t follow accounts.
They follow thinking.

If someone can’t summarize what you believe in one sentence, you don’t have a brand.

2. Old way: Teach everything you know
New way: Teach what you’ve paid to learn

Free advice is everywhere.
Earned insight stands out.

Your mistakes are the asset.

3. Old way: Chase reach
New way: Build repeat readers

Virality is random.
Familiarity compounds.

If people don’t recognize your name, the post doesn’t matter.

4. Old way: Sound professional
New way: Sound human

Polished kills trust.
Specific creates it.

Write like you talk when you’re explaining something you actually care about.

5. Old way: Talk about features
New way: Talk about consequences

Nobody buys tools.
They buy outcomes.

Show what changes if someone does nothing.

6. Old way: Separate personal and business
New way: Use life to explain business

Stories anchor ideas.
Ideas without stories don’t stick.

Your life is the distribution layer.

7. Old way: Hope content converts
New way: Design content to pre-sell

If your posts don’t filter, educate, and disqualify, you’re just entertaining.

The best posts make the right people feel seen and the wrong people scroll.

LinkedIn in 2026 won’t reward hustle.

It will reward point of view, consistency of thought, and earned authority.

Most people won’t adjust.

That’s the opportunity.

Girl Dad x3 | 2x Founder | Content + distribution for B2B founders who know they’re the brand but don’t have time to post (300+ clients served)

You aren’t where you want to be.
That part is obvious.

What most people miss is this:

you’re also not where you were yesterday.

Progress rarely feels like progress.

It feels like repetition. Like showing up again with nothing to show for it. Like effort without feedback.

That’s where most people quit.

They confuse lack of visible results with lack of momentum.
But momentum is invisible until it compounds.

One more workout doesn’t change your body.
One more post doesn’t change your brand.
One more hard conversation doesn’t change your life.
Until it does.

The people who win aren’t the ones who magically figure it out.
They’re the ones who keep moving on days where the gap still feels massive.

If you’re frustrated right now, that’s a good sign.

It means you care.
It means you’re paying attention.

Just don’t let impatience erase perspective.

You’re closer than you were yesterday.

And if you keep stacking days like that, the distance disappears faster than you think.

Most LinkedIn profiles don’t fail because of content.

They fail before the first post is even read.

The profile itself does the damage.

Here’s the anatomy of a LinkedIn profile that actually works.

1. Profile photo

People decide in a split second.
Clear face. Good light. Calm expression.
You want to look like someone worth paying attention to.

2. Banner

This is prime real estate.
Say who you help and what changes for them.
One clear sentence is enough.

3. Headline

Job titles don’t convert.
Clarity does.

Someone should understand your value without clicking anything else.

4. About section

Think introduction, not résumé.
What you do.
Why you care.
Who it’s for.
What to do next.

Short lines. Easy to read.

5. Experience

Explain outcomes, not responsibilities.
Results create confidence.
Details create trust.

5. Featured section
One strong proof point goes a long way.
A post. A case study. A simple offer.

6. Activity

Your content reinforces the profile.
Consistency compounds.

Get these right and your posts work harder without posting more.

That’s how LinkedIn starts working for you instead of the other way around.

Nobody is coming to save your business.

Not a viral post. Not a new funnel. Not the right connection.

The founders who win are the ones who stop waiting for leverage and start building it. One piece of content at a time. One relationship at a time. One system at a time.

It’s slow until it isn’t.

But it only works if you stop looking for shortcuts and start stacking assets.

Most people are using AI to chase attention.
The ones winning are using it to sharpen thinking, not replace it.

AI isn’t the shortcut people think it is. When you ask it to “write a post,” you get something thatR that sounds fine but builds nothing. No voice. No trust. No authority.

The leverage comes when you flip how you use it.
Use AI to:

– extract your voice
– organize real experiences
– generate options, not opinions
– stress-test ideas before you publish

That’s how content stops feeling random and starts compounding.

Virality is optional. Clarity is not.

Save the infographic if you want a repeatable system instead of another post that disappears tomorrow.

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The Battle

Owen Sammarone 🚀

Clifton Sellers

Followers

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Performance ScoreOwen Sammarone 🚀's LinkedIn Performance

Performance ScoreClifton Sellers's LinkedIn Performance

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taplio

The Battle

Owen Sammarone 🚀

Clifton Sellers

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Owen Sammarone 🚀's LinkedIn Performance

Performance ScoreClifton Sellers's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOwen Sammarone 🚀's LinkedIn Performance