Unleash The Knowledge, LLC

• LinkedIn Growth Agency for Entrepreneurs, Executives, Coaches, Consultants, and Agency Owners to join the Top 1% of LinkedIn in their industry so they can close high-ticket deals.
• Digital community of 180,000+ readers promoting self-education through non-fiction books to create more lifelong learners. 
• Developing creative strategies to get books into more hands 
• Consulting with authors on how to turn their book and knowledge into a business.

Founder & CEO

Pavilion

Pavilion is the leading community for networking and learning with other GTM leaders worldwide.

Executive Member

I help Agency Owners, Coaches, and Consultants Join the Top 1% on LinkedIn in 90 Days to Earn High-Ticket Clients | Feat. in Forbes | 500+ clients | 2x D1 Basketball Conference Champion

In March 2020, I left a $22,500/yr job working for UConn Men’s Basketball.

I bet on myself.

On paper, I was on track to build an incredible career with a championship program.

However, my heart wasn’t in it anymore.

6 months prior to leaving, I started a simple Instagram page.

I called it Unleash The Knowledge.

Most people thought I was crazy but I saw the long-term vision.

4 years later, I run a multi-6-figure business from anywhere in the world, all off my laptop.

My Instagram page is now at 127,000 followers, all from starting from 0.

I’ve worked with 500+ authors, coaches, consultants, and founders.

Some of my past well-known clients include: 

- Rick Ross, Grammy-nominated Rapper
- Jim McKelvey. Co-Founder of Square
- Kara Goldin, Founder of HINT Water
- Terry Virts, NASA Astronaut

Today, I help Founders, Consultants, and C-Suite join the top 1% on LinkedIn in 90 days.

If you want to grow your audience on LinkedIn and attract your dream clients using organic social content, here are 3 ways I can help you today:

1. Follow me on LinkedIn, for daily free content

(scroll up and hit the bell to get notified)

2. Get my 30 Free Templates to craft client-attracting content in less than an hour

(go to https://www.authorityauthoraccelerator.com/opt-in-page-6348)

3. DFY LinkedIn Content Writing & Growth - for founders, consultants, and c-suite who want direct support to join the top 1% on LinkedIn and accelerate lead flow to start attracting more clients online.

DM me “DFY” and I’ll get you details.

Thanks for reading this far.

To your success,

Owen “LinkedIn Growth Guy” Sammarone

Owen Sammarone 🚀

I sat on stage in Boston last weekend.

Nearly 200 people staring at me.

I was on a panel with 3 other guys who built massive audiences around non-fiction books.

And something clicked...

Most founders hide behind their content.
They post tips and frameworks but never share the story behind them.
They're terrified to step on a stage and speak their truth.

Here's what I realized: 

Your story is your unfair advantage.

No one else has walked your exact path.
No one else has your failures, breakthroughs, and lessons.
And when you share them, in person, on a stage, in front of real humans, everything changes.

The BookThinkers event in Boston proved this to me.

Here's four lessons I learned from speaking to nearly 200 purpose-driven professionals:

Lesson 1: The energy in the room is different than online.

You can't fake the immediacy of a live audience.
I saw it in their eyes when I shared my journey.

Lesson 2: Speaking on stage forces you to refine your message.

You can't ramble like you do in a post.
You distill fast and learn what actually lands.

Lesson 3: Sharing your journey builds deeper trust than any framework.

People didn't want my 5-step blueprint.
They wanted to connect with someone who's been where they are.

Lesson 4: This ignited a bigger vision for me.

I want to speak on more stages in 2026.
I want to connect deeply and refine my message until it's razor-sharp.

Your audience needs to hear your story, not just your advice.

If you've been thinking about speaking, sharing your journey, or showing up more publicly, do it.

The stage is waiting.

Thank you to Nick Hutchison and the BookThinkers team for putting on a killer event. I can't wait for BookThinkers LIVE 2026.

If you're an author, coach, speaker, or entrepreneur, you will want to be at this event.

Maybe they will let me speak again :)

Brant Menswar Steven Pressfield Kary Oberbrunner Christian F Johnson Evan Carmichael Ryan Lang Zach Hesterberg Elle Petrillo Jill Schulman Maya Payne Smart Cindra Kamphoff, Ph.D., CSP, CMPC Markus Kaulius Ken Rusk Angel Fernandez Jr. Igniting Souls Brand Builders Group Strategic Coach Alex Wieckowski 📚 Matt Karamazov Wayne Mullins Ugly Mug Marketing Chris Green Anjel B Hartwell Anjanette “AJ” Harper Chris Jordan Jonas Koffler Alan Gregerman Fred Joyal

Premium LinkedIn Ghostwriter for C-Suite Leaders | Amplifying ideas, stories, & wisdom that transform industries | 500+ clients served | 2x Founder & Speaker

I flew out of the smallest airport I've ever been to this Thanksgiving.
New Haven, Connecticut.
And I found the best use of a vending machine I've ever seen.

Over the holiday, I traveled through 4 states: New Jersey, New York City, Newport, Rhode Island, and the Connecticut coastline.

Grateful for the journey. 
Grateful for the people. 
Grateful for the experiences.

But what stopped me in my tracks was this:

A vending machine. At the gate. Selling books.

Not chips. Not candy bars. Not overpriced sodas.

Books.

Here's why this matters.

Most vending machines sell you something to pass time.
This one sold you something to spend time well.

Think about it.

You're about to sit on a plane for 2 hours. Maybe more.

You could scroll. You could snack. You could zone out.

Or you could read.

Someone at that tiny airport in New Haven thought about that moment.

They asked: What do people actually need right now?

And instead of defaulting to junk food, they chose knowledge. Story. Connection.

That's thoughtful innovation.

It's not flashy. It's not complicated.
It's just someone paying attention to what serves people better.

I didn't buy a book. I had one with me. Actually, two, but who's counting.

But I stood there for a minute just appreciating it.

Because small decisions like that one add up.

They signal that someone cared enough to reimagine what a vending machine could be.

Not every innovation needs to be a breakthrough.
Sometimes it's just putting the right thing in the right place at the right time.

So here's to the person who decided to put books in that vending machine.

And here's to noticing the small, creative ideas that make life a little better.

What's a small innovation you've seen recently that made you stop and appreciate it?

I was going to write a post about Jensen Huang and how he built NVIDIA around pain tolerance.

But then I saw today’s headline:

“SoftBank sells entire NVIDIA stake for $5.83B to fund AI bets.”

And it hit me…

Jensen and his team are probably completely unfazed.

Because they’ve lived this cycle before.
Booms, busts, hype waves, crashes.
They’ve built muscle memory for volatility.

Jensen once said:
“People with very high expectations have very low resilience… and unfortunately, resilience matters in success.”

That’s why NVIDIA doesn’t flinch when others make short-term plays.
They’ve been thirty days from going out of business before.
Now, they’re the backbone of the AI revolution.

Meanwhile, SoftBank is moving money to further fund OpenAI.

Maybe they’re right. Maybe they’re early.
But there’s a difference between betting on AI and becoming essential to it.

That’s what Jensen mastered:
He didn’t just invest in the wave, he built the board.

And that’s the real lesson for founders and leaders right now:

Don’t get swept up in the next AI headline.
Build something that survives the next one.

This door changed everything.

Last week I went back to URI to speak to students.

The night before I went to the basketball game.

And I saw this door again.

Back then it didn't have the branding.
Just a door with a light on.

I was 18.
Scared.
Looking for my shot.

I walked in.
Rang a diner-style bell on the desk.
No one was there.

A woman popped out from around the corner, startled.

I now realize it was her day off.
She was probably just grabbing something quick.
And there I was an 18-year-old kid interrupting her day off.

But I didn't leave.

I asked: "Are there any opportunities in sports where I can get involved?"

That question changed my life.

She gave me a shot. She connected me with the director of basketball ops.
Soon after, I became a student manager for URI men's basketball.

4 years with the Rams.
Then 2 years at UConn as a graduate assistant.

All with Coach Hurley; learning what it takes to be a champion.

He exposed me to self-development.
Books.
Podcasts.
Personal growth.
The idea that you could design your life.

Basketball led to books.
Books led to business.
Business led to me standing in front of students last week, teaching them what I learned.

All because I walked through a door and asked.

Here's what I know:

Life doesn't hand you opportunities.
You create them.

You set a vision.
You take action.
You get in the right rooms.

You open doors.
You ring bells.

Most people wait.
They hope someone will notice them.
They think success happens to them.

It doesn't.

You make it happen.

I was an 18-year-old kid with no connections.
No resume.
No experience.

Just a question.

6 years in basketball.
5 years in business.
A full life of growth, all from one decision.

Don't wait for handouts.
Don't wait for life to happen to you.

Set the vision.
Take the action.

Ring the bell.

This week, a prospect asked me how to find speaking leads.
I told him that wasn't his problem.

Here's what actually is 👇

He came to me worried about two things: not knowing how to find leads and getting his content to resonate with the right people.

I had to be honest with him.

There is no shortage of leads.

LinkedIn alone has over 1 billion users.
The average household income? $124,000.
And compared to every other social platform, it has the fewest people posting content.

It's the least noisy platform for professionals.

So what's the real problem?

Most professionals expect the world to run to them with their credit card out.

That's not how this works.

You need to give people a reason to:
• Follow you on social
• Read your content regularly
• Connect with you privately
• Trust you enough to invest

Without that reason, they won't.
And no amount of posting will fix it.

Here's where most authors and speakers blow it.

They believe their ideas are the best thing ever.

And sure, maybe they are.

But pride doesn't connect with people.
Relatability does.

If your content is all about YOU and YOUR ideas without marrying it to a lesson the reader actually cares about, well...

They won't read it.
They won't follow you.
They won't engage.

The shift required is simple but brutal.

You have to put your pride aside.

Use your core ideas. 
Use your experiences. 
But anchor them to something the reader can apply, feel, or learn from in their own life.

Make it about them, not you.

That's the connection.

When your content speaks to the reader's problems, challenges, and outcomes...they start to trust you.

When they trust you, they follow you.
When they follow you, they reach out.
When they reach out, you close deals.

But it all starts with making your content about the READER.

Not you.

This is much easier said than done. 
This is how we help founders, C-suite, authors, and speakers.

We turn their wisdom into growth content that builds authority, trust, and opportunity on LinkedIn.

We have a couple spots open before we wrap up for the year.

If you're interested in leveraging LinkedIn to become your deal-closing machine without lifting a finger in 2026, book a call with me through the link in the comments.

Don't waste another day posting into the void.

18 years old: Lost. Insecure. Graduated high school with a 2.8 GPA and no clue who I was. Got into college, fortunately. 

19 years old: Found identity through basketball. Still unsure of my purpose, but learning discipline, and replicating success.

20 years old: Showing up every day for the basketball team. Wanted to become Mr. Reliable. Busting my butt in the classroom. Joined social fraternity for “balance” 

21 years old: Won a college basketball championship. Felt on top of the world. 

22 years old: Graduated with honors. Two-time basketball champion. Started my own honors society. Got into UConn’s business school and landed the men’s basketball graduate assistant job. 

23 years old: Worked 80+ hour weeks. Earning $22,500/yr. Going to graduate business school 3x a week for 3 hours each day. Started a book Instagram page that would quietly change my life. 

24 years old: Made my first $200 through the book page. Covid hit. Left basketball for good. Moved back home with Mom. Went all in on that book page. Burned the boats on a “safe” career to chase freedom. 

25 years old: Turned that page into a business. Learned how to sell, fail, and rebuild from scratch. Made $100k. 

26 years old: Kept reading. Kept learning. More mistakes and failures but continued to grow. Said yes to a ton of opportunities. Focus was scattered. 

27 years old: Still running book promotion campaigns. Started ghostwriting for business owners on LinkedIn. Started coaching authors and coaches on scaling on Instagram.  Hit my first $30k/month.

28 years old: Still feeling scattered with focus and energy but pressing forward. Scaled to my first $40k/month. Started a podcast on book marketing and recorded 160+ episodes in one year. Leaning further into LinkedIn ghostwriting than book promotions. 

29 years old: Partnering with major CEOs and authors. Building a 7-figure agency and writing the book I wish I had at 18.

Still in the arena. Still learning.

To everyone trying to figure it out, your early chapters don’t define you. 
They prepare you.

Keep building. Keep believing. 
Your future self is already proud of you.

Thank you, Meta for continuing to pay my rent.

Brick by brick.

Social Profit Media

In the past 3 years, we generated over $60M in clients sales and become the leading Instagram Marketing Agency in the Online Education / Info-product industry.

We partner with coaches, consultants, and info-product companies & help them scale past $1M/mo by building & monetizing their personal brand. Find out how: bit.ly/FEGrowthPartnerGrowthPlan

CASE STUDIES
➤ Jeremy Miner: 0 - 555k followers in 2 years (generating $500k+ at a 50x ROAS)
➤ KT Hustles: 50 - 200k followers in 6 months (generating $300k+/mo at a 45x ROAS)
➤ ATM Togerher: 0 - 333k followers in 13 minths (generating $1M/mo at a 70x ROAS)

HOW?
➤ Firstly, we increase revenue by turning your story, beliefs, values & domain expertise into content that resonates and emotionally appeals to your target audience, helping you attract, nurture and convert people from total stranger to paying customer. 
➤ Secondly, we leverage our exclusive network of 40M+ followers to give you exposure to the right people and help you rapidly grow your audience on Instagram. 
➤ Thirdly, we use our proven content & marketing playbook to nurture & convert those new followers into interested & warm leads.
➤ Lastly, we help you optimize your DM Setting & pre-call sales process to maximize the ROI from our marketing!

We help founders scale their info-business by growing their influence & reach through their personal brand on Instagram. In the past 3 years we've generated north of $60M in client sales at an average ROAS (Return on Ad Spend) of 34x.

IF WE WORK TOGETHER, YOU'LL GAIN:
➤ The capability to rapidly scale with systems.
➤ An increase in sales and revenue in 2-3 months. 
➤ A battle-tested scaling plan that accumulates more sales at an extremely profitable rate. 
➤ The ability to stop wasting money on marketing channels & "content initiatives" that don't work.

Santa Clara University

I work as a Graduate Assistant where I help and actively organize, structure, and lead practices & fitness sessions. Additionally, I am responsible to look after the student athletes & coach them during competition, as well as during Practices.

Graduate Assistant Santa Clara Men's Tennis

Aare Riverview

If you are looking for high-quality meeting rooms, which not only offer a productive work place, but also provides a calm and relaxing environment, allowing you to escape the stressful everyday life. With our unique location, situated right next to the old "Aare" river, creates a perfect environment for a single business owner, a company executive board, a customer or client meeting, or any form of team-brainstorming or team-retreat.

Consultant

LevelUpSocial Consulting

LevelUp Social Consulting is a Marketing Agency built to help small business owner use Social Media Platforms & Marketing Opportunities to grow an Audience, establish their Brand online, and generate new leads, sales, customers to either automate or take their business to the next level.

found

Fresno State Athletics

- Team Captain for 2 years leading our team during my junior & senior year.
- Helped the team win it's first Mountain West Championship in Program History
- Learned valuable lessons around Team-Culture and Communication

Student Athlete

In a nutshell, I help businesses create new and recurring sales using Social Media Marketing & Lead Generation.
If you are tired of not seeing any results from current social media efforts, or you simply want to boost your sales, then you’re definitely on the right platform. The question is, how can you stand out to prospects on social media? And more importantly, how can you not only use Instagram, Facebook etc. to increase your brand awareness, but also drive more sales, consistently generate leads & create a lasting relationship with your followers & customers.
  
If you’re a business owner, I doubt you have time to sit and sift through the process of learning social media marketing and test strategies, placing ads and studying ad-analytics, just to occasionally drive a few sales. 

The great news is, my team & I will not only handle the frontend where we put your brand in front of thousands of people, we also turn them into highly qualified leads & ascend them down the sales funnel. By working with LevelUpSocial you can expect to consistently get new customers through the door and turn your existing customers into repetitive clients.

We specialise in:

✓ Chatbot Development & Marketing
✓ Facebook Ads & E-Mail Marketing
✓ Instagram Lead Generation
✓ Social Media Marketing 

So If you want us to either handle your entire social media for you we can do that, and if you want us to teach you and your team how use messenger chatbots to skyrocket your sales through social media we can also do that. 

Jeremy Moser

A client came to us doing $100k/month.

6 months later: $680k/month.

Here are the only 3 things we changed:


1. We stopped them from posting

They were doing 3 reels a day on random topics, chasing viral trends.

We cut it to 6 posts per week.

Every single one was built to attract one person:

A 32-year-old corporate employee with $50k saved who wants a business.

Revenue went way up.


2. We fired their DM process and rebuilt it from scratch

Their "setter" was just asking "are you interested?" and sending a Calendly link.

We implemented:

• Hard qualification in message 2-3 (budget, timeline, commitment level)
• Asset sends based on hesitation type
• Post-booking confirmation sequence

Booking rate (of qualified leads) doubled.


3. We stacked the pre-call experience

Before: They'd book a call and get a Zoom link.
After: They'd book and immediately get:

• A 10-minute "why I started this" story video
• A case study PDF of someone like them
• A webinar replay walking through the model

By the time they got on the call, they were asking "how fast can I start?"

Massive lift on show and close rate.


In summary:

Target the right people (buyers), remove the friction, and build trust before the call.

It’s not rocket science.

Co-Founder Social Profit Media - $100M+ in sales via Instagram Content

Business is hard, and I do understand why I see so many entrepreneurs throwing Hail Marys when things are underwater.

But it rarely works. And if it does, you’re only up for air for a few more days.

Instead of trying to “just crack a viral post” to hopefully book some calls, take the knee and actually build out a predictable content acquisition system.

1) Spend a few weeks getting a competent DM setter implemented

2) Set up a weekly content schedule designed to attract, nurture, and convert strangers

And say goodbye to spamming your timeline with “viral” copy-paste content.

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It’s crazy how many idiots I come across that think “if I just got one video to pop off, I’d finally be able to scale this business!”

Going viral won’t save you.

10,000 views from qualified buyers > 1,000,000 views from broke teenagers.

Sometimes “less” (quantity in views) is “more” (number of potential buyers)

One piece of tactical content that speaks to your exact ICP will outperform 50 motivational posts.

Algorithm hacks don't exist. It’s a game of chance

Good content is just content your audience actually wants to watch.

Make that, and the algorithm will reward you.

If you hire VAs to run your content, you deserve to stay poor.

VAs are great for:

• Scheduling
• Admin work
• Basic editing

But the moment you hand off your content strategy, your messaging, your offers to someone who doesn't understand your ICP, your business, or your voice…

You're cooked.

I've seen people hire Filipino VAs to "scale their content system" and wonder why their engagement tanks, their DMs dry up, and their offers stop converting.

It's because a VA can't think like you.

They can't sell like you.

And they sure as hell can't build a brand like you.

You don’t hire a highschool gym teacher to train you to become a bodybuilder.

If you want to scale content, hire a strategist.

Hire a copywriter who understands direct response.

Hire someone who's actually built a brand before.

But if you're outsourcing to the cheapest option just to "post more," you’ll get the same result as everyone else ($0)

If one traffic source dissapearing would destroy your revenue, you don’t have an actual business

Unpopular opinion:

Selling makes your content perform better.

When you're not selling anything, people don't care.

When they know you have something to sell to them, they pay attention to see if what you sell/do could be interesting for them.

I've seen this play out dozens of times.

A creator posts "value" for 6 months with no offer. 

Engagement is mid. DMs are quiet. Nobody's watching the full video.

Then they launch an offer.

Suddenly, watch time goes up, comments increase, DMs start to flood in.

Why?

Because now there are stakes.

People want to know: 

• Is this person legit? 
• Can they actually help me? 
• Should I give them my money?

Content without an offer is just entertainment.

Content with an offer is a filter. It attracts buyers and repels tire-kickers.

If you're scared to sell, your content will reflect that. And your audience will treat you like a motivational speaker, not someone who can actually solve their problems.

Here’s why your offer won’t scale past $100k/month:

I found a guy who walks around asking strangers how they make their money.

Their answers were not what I was expecting…

But do you want to know why this IG page has over 700k followers?

These aren't influencers or gurus.

They're everyday people who figured it out.

Which means the audience thinks: "If they can do it, I can too."


Now here's the genius play:

Every few posts, they collab with creators who sell info products.

But because the page is known for interviewing real people, the collabs don't feel like ads.

The audience sees them the same way: credible, authentic, worth listening to.


When your audience associates your brand with real people solving real problems, selling becomes effortless.

We use this exact framework to generate 25k+ leads/month for clients.

If you want access to that framework to use for your own business, DM me.

If your car broke down, you wouldn’t just keep filling it with more gas until it magically fixed itself. You’d actually fix the damn car

If your organic sales channels are not working, posting more won’t save you

Take it to your mechanic and fix your:

• Content topic
• Language
• Hooks
• Editing

Most entrepreneurs treat Instagram like a slot machine:

• Post
• Pray
• Hope someone books a call

Here’s the system that actually turns content into cash (from our $100k/mo clients):


First (important):

If you don’t have a proper content system, you’re wasting your time.

You may “build a personal brand,” but if you want to drive qualified traffic to your offer…

You need to treat your content like direct response marketing, not a passion project.


A real funnel has different layers that all work together.

And each layer has one job: to increase intent.

If every single step isn’t moving your audience from stranger → buyer, you’re an entertainer, not an entrepreneur.

Here’s how the funnel works:


Step 1: Create content to attract customers (not to go viral)

If you sell a $15k offer to established coaches, don’t make reels for 19 year olds:

• Format
• Topics
• Editing
• Language

Optimize everything to reach your target audience.


Step 2: Stack formats by funnel stage:

 • TOF (Reels): tactical breakdowns
• MOF (Carousels/Stories): nurture sequences that pre-handle objections 
• BOF (Sales assets): story videos, case studies, webinar replays

“Driving organic traffic” ≠ IG Reels


Step 3: Qualify in the DMs

When someone comments or DMs, a setter should: 

• Warm the lead before a closer ever speaks to them
• Qualify budget/timeline in a few messages 
• Send sales assets to build trust 

If they don't qualify → downsell or nurture sequence.


Step 4: Send sales assets to compress cycles

Before the call, they should be sent:

• Client case studies (proves it works for people like them) 
• Personal story YouTube (emotional connection) 
• Webinar replay (educates the vehicle) 
• PDF breakdowns (for readers)


Step 5: Track what matters

We optimize for: 

• Lead quality 
• Booking rate 
• Show-up rate 
• Close rate 

Views are a vanity metric. Actually track the KPIs that drive results.


Step 6: Scale winners 

Once content consistently attracts qualified leads, amplify it with shoutouts/collabs/cross posting. 

Amplification spreads what already works.

This is how our clients generate $2M–$3M/month in total from IG content + DMs.


Without a proper content system, you’ll just keep posting into the void or attracting people who could never afford what you’re selling.

And if you want to skip this process, and license the exact system that generates us $2.5M/month:

DM me and I’ll shoot over some details.

Creators when their content stops working

You can no longer just post lifestyle vlogs & shill a $997 course on a webinar once a month.

You either build a proper sales & marketing infrastructure capable of scaling to $10M/yr...

Or forever get stuck at $100k/mo with decreasing margins.

taplio

The Battle

Owen Sammarone 🚀

Jeremy Moser

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The Battle

Owen Sammarone 🚀

Jeremy Moser

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Owen Sammarone 🚀's LinkedIn Performance

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