Turning B2B Businesses into Market Leading Brands through Video & Strategy ↓ Work with me below.

Where Dead-End Content dies.

Most B2B Tech brands are paying a silent Tax on Weak Brand Equity. Because they haven't built a brand that buyers actually believe in, they are forced to rent their pipeline through expensive ads and cold outreach. 

They are trapped in a Conversion Gap - spending 5,6 & 7 -figures on Dead-End Content that generates "noise" but zero sales signals.

Attention is rented. Trust is earned. Revenue is engineered.

I help B2B Tech companies stop renting their pipeline from algorithms and start owning it through their brand.

We install the Sales-Led Video Engine: A proprietary Brand-to-Pipeline GTM designed to turn your internal expertise into Engineered Revenue.

We make Brand your #1 growth lever by moving buyers from Attention → Belief → Intent.

✳️ We don't just ship "content." We install Components of a high-growth machine:

➡️ Authority Anchors: 
Story-first video that generates market-wide awareness while making your POV the only logical choice.

➡️ Proof-Proxies:
Transforming customer success into high-impact sales assets that handle objections before the call.

➡️ Intent-Signal Assets:
High-velocity content that identifies buyer intent and routes it directly to your sellers.

The Results?

✅ 100+ Brands served • 3 Client exits.
✅ Vincere: $4M to $12M ARR | 90% Inbound growth.
✅ Zest: 5M+ reach | 6-figure revenue attribution.
✅ KV: 700K Pipeline in 2 Months.

Stop treating your brand like an art project. Start treating it like an Engine.

If you’re ready to close the Conversion Gap and engineer predictable revenue, let's talk.

KV. Brand Authority, Engineered.

Oyinkro K 🎥

Add Some Zest

Zest was founded based on the straightforward idealogy that recruitment agencies could & should do better when it comes to serving their communities.

Every decision we make at Zest is made to maximise the impact & value we deliver to our team, customers and candidates. 

We do this by placing outstanding mid to senior level Sales, Marketing & Operational talent into forward-thinking technology businesses through an unrivalled recruitment experience. 

We help tech start-ups, scale-ups & established organisations hire with the confidence they need to secure, retain & develop the best talent. Elevating careers, empowering growth & maximising Zest! 🍋

Senior Recruitment Consultant

Klowt

Managing the full sales cycle, both inbound and outbound for Klowt, the leading Personal Branding agency.

Helping founders and CEOs achieve their business goals through using the power of their online voice.

Sales Manager

This Is Prime

First Sales Manager in London 
Top Biller H1 UK-Wide 2022/23
Values Award 2021/2
2nd Top Biller UK-Wide 2021/2
Podcast Host: Changing the Perception of Sales
Billing Manager of a team of 4

Mentored 1 new resourcer to promotion target.

Senior Sales Recruiter

Top Dealmaker 2020/1
Values Award 2020/1

Promoted in company-record time.

Sales Recruiter 

Promoted in company-record time. Managing the full candidate process.

Senior Sales Resourcer

Sourcing graduates, entry-level talent and junior salespeople for sales roles in London.

Sales Resourcer

Goodman Masson

Goodman Masson is a leading, global Finance and Technology recruitment company. As the Talent Acquisition Coordinator, I managed the internal recruitment for our graduate and entry-level academies on a cyclical basis.

Talent Acquisition Coordinator

Pod Talent

• Worked within the Manufacturing and R&D teams, specialising in recruiting NPD, Quality and Technical roles in the Food & Beverage industry
• Sourcing, headhunting, reaching out to potential candidates through job boards and Linkedin
• Actively following up on leads relevant to my specialism and passing on leads to appropriate consultants
• Business development

Recruitment Consultant - Manufacturing

HELLO! 👋

In short, I've gone from graduate, to redundant graduate, to progressing through the worlds of sales and recruitment. 

I'm passionate about recruitment and am so lucky to be a Senior Recruitment Consultant at Zest, where we're set to change the perception of the industry 🍋

If you want to grow your tech sales team or are a salesperson thinking about making a move, say hi 👀

Outside of work, I like football (Spurs), video games, drum & bass, and meal deals. 

Connect if you want to see silly videos on your feed.

Lizzie@AddSome-Zest.com

taplio

The Battle

Oyinkro K 🎥

Lizzie Formisano

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