Turning B2B Businesses into Market Leading Brands through Video & Strategy ↓ Work with me below.

Where Dead-End Content dies.

Most B2B Tech brands are paying a silent Tax on Weak Brand Equity. Because they haven't built a brand that buyers actually believe in, they are forced to rent their pipeline through expensive ads and cold outreach. 

They are trapped in a Conversion Gap - spending 5,6 & 7 -figures on Dead-End Content that generates "noise" but zero sales signals.

Attention is rented. Trust is earned. Revenue is engineered.

I help B2B Tech companies stop renting their pipeline from algorithms and start owning it through their brand.

We install the Sales-Led Video Engine: A proprietary Brand-to-Pipeline GTM designed to turn your internal expertise into Engineered Revenue.

We make Brand your #1 growth lever by moving buyers from Attention → Belief → Intent.

✳️ We don't just ship "content." We install Components of a high-growth machine:

➡️ Authority Anchors: 
Story-first video that generates market-wide awareness while making your POV the only logical choice.

➡️ Proof-Proxies:
Transforming customer success into high-impact sales assets that handle objections before the call.

➡️ Intent-Signal Assets:
High-velocity content that identifies buyer intent and routes it directly to your sellers.

The Results?

✅ 100+ Brands served • 3 Client exits.
✅ Vincere: $4M to $12M ARR | 90% Inbound growth.
✅ Zest: 5M+ reach | 6-figure revenue attribution.
✅ KV: 700K Pipeline in 2 Months.

Stop treating your brand like an art project. Start treating it like an Engine.

If you’re ready to close the Conversion Gap and engineer predictable revenue, let's talk.

KV. Brand Authority, Engineered.

Oyinkro K 🎥

TL;DR I burned six months in 2025 “grinding” on all the wrong things. 

lmk if you can relate to this. 

It’s the feeling when you know something's off but can't pinpoint it.

We had traction. Our proof of concept crushed. But deals kept dying. I could blame “the market,” sure - but the truth? I knew I was missing something, and I didn’t know what.

So I finally stopped. Ripped apart everything. Our positioning. Our offer. Our pitch. Our lead gen. Our entire strategy etc etc 

Because you can't break down what's broken when you're sprinting in twelve directions at once.

(But this does officially make you a startup “founder” I’ll fight anyone who says otherwise 😂)

I dissected every corner of our business through three filters:

1. "Am I just busy because busy feels productive?"
2. "Does this move us toward what we want to own?"
3. "Can someone actually explain what we do after hearing our pitch?"

Most of us confuse motion with progress (at least I do at times anyways). We stack calls, tweak decks, run experiments. All while avoiding the real juicy bits/ Q’s

The hard part isn't working more. It's working on less. Ruthlessly cutting everything that doesn't compound toward what you're building.

When you're brutally honest with yourself, most of your day disappears. What's left is the stuff that actually moves the needle.

A lesson I aim to ruthlessly take into this year 

P.S. if you had to make a startup founder pack what would it be? 😂👇🏽

The Sales-Led Video Engine for B2B Tech | We turn Brand into Engineered Revenue.

🔍 Want your candidates to stand out from the rest? 
🕛 Spending hours formatting CVs each week? 
💰 Losing out to competitors/job boards for candidate placements?

HireAra makes stand-out candidate profiles with the click of a button. 

🏢 Need to match your client's exact style?
☝️ Or provide an experience that will WOW your client/prospect.

HireAra lets you present your candidates with cover sheets in pdf, or on an interactive Landing Page & and anything in between. 

HireAra is the platform that cares as much as you do about Candidate Presentation. Your candidates are your product. We help them and you to stand out with beautiful AI-powered candidate presentation. 

- 1m+ candidate presented through the platform
- 10X Decrease in CV send time.
- 20% increase in CV:Interview ratio

www.hireara.ai

Tom Carr

When you get given Steve Jobs Autobiography for Christmas.. 

Simba Nyakupinda
Sepehr Sahami

Helping recruiters make their candidates stand out

We’ve heard from a few new customers this week who switched to HireAra
after their previous CV tool started breaking down.

Not just formatting glitches - but CVs dropping entire sections, anonymisation failing, consultants losing confidence in the tool & the general service offering not fixing it. 

And here’s the thing: CV presentation isn’t cosmetic.

It’s the last moment to control how a candidate is seen - and when that fails, you don’t just lose a document. You lose interviews. You lose placements. You lose trust.

We’ve spent 5 years obsessing over this.
  -  Consistency at scale
  -  Bulletproof anonymisation
  -  Editable templates that don’t collapse
  -  Seamless CRM sync

It’s not just “CV formatting.”
It’s infrastructure.
If your current tool feels more stressful than helpful, it might be time for a change.

*Pictures from a recent business case we worked up*

Our integration with JobAdder is now live! 

Reach out if the way you present your candidates & your service is a priority for 2026

𝗛𝗶𝗿𝗲𝗔𝗿𝗮 + 𝗝𝗼𝗯𝗔𝗱𝗱𝗲𝗿: 𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗳𝗶𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄.
 
Great recruitment doesn’t come from switching systems it comes from 𝘦𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘪𝘯𝘨 𝘧𝘳𝘪𝘤𝘵𝘪𝘰𝘯.
 
With HireAra + JobAdder integration helps your recruitment teams work faster, without disrupting the tools they already rely on.
 
❇️ Keep everything governed and organised less file chaos, better workflow 
❇️ Format CVs straight from the candidate profile (via Actions) 
❇️ Lock in your brand (logo, fonts, layout) for consistent output
 
No migrations. No heavy setup.
Just a smoother way to turn CVs into client‑ready submissions.
 
Already on JobAdder? Let’s make candidate presentation smoother.
𝗕𝗼𝗼𝗸 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗱𝗲𝗺𝗼 𝗮𝗻𝗱 𝘄𝗲’𝗹𝗹 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂 𝗶𝘁 𝗹𝗶𝘃𝗲.

https://lnkd.in/eCxKYBFb

Access Attract Evo's conversion intelligence is here! 

The biggest bug bear I've always found with marketing activity is attribution & proving ROI. Wanting to double down on a campaign, but not being able to because you can't see the impact. 

In the words of Bob Dylan - The Times They Are A-Changin'
_______

The pace at which products & features are being launched at Access Recruitment is insane - we're operating at the speed of start-up fuelled by late nights & caffeine - at the scale of Access, the largest privately owned software business in the UK. 

The market is in for a treat. 

We're hosting an event on the 26th Feb to announce the new launches, as well as a deep dive into Attract & what it would bring your firm. 

Limited availability - sign up link in comments - get yourself there.

Are you refreshing Google Analytics, hoping for the best, and still guessing why some jobs convert and others just… don’t? 🤷‍♀️
Honestly? It shouldn’t be that hard.

That’s exactly why Conversion Intelligence exists, and Tom Carr breaks down why it's his favourite feature perfectly.

It gives recruiters the clarity they’ve been asking for forever.

No guesswork. No mystery metrics. Just real insight into what makes your jobs convert.

Want a full walkthrough? https://ow.ly/IPAh50Y4bb2

taplio

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Oyinkro K 🎥

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The Battle

Oyinkro K 🎥

Tom Carr

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oyinkro K 🎥's LinkedIn Performance

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