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Pandush Lice

Is your organic visibility declining as search shifts to AI answers?

Search in 2026 looks very different from what it used to be. Traditional rankings alone are no longer enough. With Google’s AI Overviews and AI-powered answer engines becoming the first point of discovery, many businesses are losing visibility, even when they still “rank.”

If your brand is not being referenced or trusted by AI systems, you are slowly disappearing from how people actually find answers.

What I Do

I work as an AI Search Strategy Advisor, helping businesses adapt to this new search reality.
My focus is not just rankings, but how and where your brand appears across Google and AI-generated answers.

I help organizations understand:

Why traffic or leads dropped despite “good SEO”

Which pages and topics AI systems trust (and which they ignore)

What to fix first—and what no longer matters

How I Think

Search has moved beyond keywords. Today, visibility depends on intent, context, authority, and clarity across your entire digital footprint.

My approach combines:

Search intent and topic mapping
Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)

Practical guidance aligned with real search behavior—not tool-driven theory

I don’t replace teams or execute tactics.
I provide direction, prioritization, and clarity so businesses don’t waste time chasing outdated SEO checklists.

Who I Work With

I advise:

Growing businesses and brands
B2B companies and service-led organizations
Teams navigating traffic loss after AI-driven search changes

Why This Matters

AI hasn’t killed search—but it has changed who gets seen and who gets skipped.
The brands that win are the ones AI systems understand, trust, and cite.

If you’re trying to make sense of this shift, I help you see the bigger picture, and act with confidence.

Swapan Kumar

Search didn’t die. It changed. Most businesses missed the shift.

Over the last year, I’ve seen a pattern repeat across industries:

·      Websites still rank.
·      Content is still published.
·      Yet visibility, clicks, and leads quietly decline.

The reason is simple:
Search is no longer just about links.
It’s about answers.

Google’s AI Overviews and AI-driven answer engines now decide:

·      Which brands are referenced
·      Which sources are trusted
·      Which pages are ignored, even if they rank

This is where many traditional SEO efforts fall short.

Optimizing pages without understanding how AI systems interpret intent, context, and authority is no longer enough.

Today, search visibility depends on:

·      Clear topical relevance
·      Strong content relationships
·      Consistent signals across the digital footprint
·      And alignment with how people actually ask questions

This is why my work focuses on search strategy, not tactics.

I help businesses understand:

·      Why visibility drops despite “doing SEO.”
·      What matters in AI-driven search, and what doesn’t anymore
·      How to adapt without rewriting everything or chasing trends

AI hasn’t replaced search.
It has changed the rules of visibility.

The brands that win are the ones AI systems understand and trust.

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Adwen Plus

Head SEO

SEO Specialist

SEO Manager

Sr SEO Team Lead

AI Search Strategy Advisor | Helping SaaS & B2B Teams Stay Visible in Google & AI Answers | Founder, Adwen Plus

English

Hindi

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The Battle

Pandush Lice

Swapan Kumar

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The Battle

Pandush Lice

Swapan Kumar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Swapan Kumar's LinkedIn Performance

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