Banca Sella

- Responsible for the effective and efficient use of multi-million dollar budgets each year used to drive growth and brand awareness.
- Running and optimizing both performance and branding campaigns across different product verticals ranging from B2C to B2B through digital and offline channels.
- Managing complex stakeholder relationships both internal and external driving the cooperation between cross-functional teams and agencies.

Digital Strategist

w.academy - Business School

Teaching at the Executive Masters in Web Marketing, Influencer Marketing & Digital PR and eCommerce.

Responibile for the modules related to:

- Advertising on Meta platforms
- Personal and corporate branding on LinkedIn
- Social Media Marketing, with Meta and Instagram as a focus

I learned to explain technical topics related to the world of marketing and advertising in a simple way.

Contract Professor

Freelancer

- Consulting and running campaigns for both lead generation and ecommerce brands.
- Learned how to acquire new clients and coordinate cross-functional teams.
- Managed over 13M performance advertising budget since starting.

Digital Strategist Freelance

Forbes Italia

- Responsible for Social Media and website traffic growth.
- Managed advertising campaigns to drive event subscriptions.
- Developed go to market strategies for new editorial publications.

Social Media Specialist

University of Milano-Bicocca

Tutoring activities to allow new students to get up to speed with the new challenges of University life such as: 

- One to one coaching for exams
- Group work to better learn how to study
- Presentations to new faculty members about uni-life

Tutor for freshmen

Curiosity driven and passionate about all things Marketing. I bring 5+ years of experience in the advertising industry across different verticals from lead generation to ecommerce. I'm both a full time employee and a freelancer, which allows me to take the best out of the two worlds. 

I'm able to navigate complexed corporate environments and manage both internal and external facing relationships, while also understanding the dynamics of a less structured environment (es. startups, SME). I have strong project management skills and I'm able to acquire, manage and develop new clients.

I worked and consulted for different verticals like banking, real estate, cosmetics, travel and more. My aspiration is to be able to drive meaningful impact on each project I choose to take on. I don't want to be a mere cog in a machine that would work the same if I wasn't there. I want to be able to meaningfully contribute to the growth of companies I work with.

I have a blog and a newsletter where I regularly write about marketing and advertising related topics.If you want to dig deeper here are the link: 

- https://www.paologaloppo.com/
- https://paologaloppo.substack.com/

Paolo Galoppo

Digital Strategist | Meta & Google Ads Specialist

Velvet Media

Facebook Advertiser & Social Media Specialist

Benvenuto sul mio profilo LinkedIn, il posto ideale per raccontarti quanti milioni ho generato, quante campagne ho lanciato e perché dovresti lavorare con me 😉

Sono un Digital Strategist specializzato in Meta Ads, ma utilizzo anche Google Ads come parte di un ecosistema più ampio.
Perché oggi, se vuoi davvero crescere, non puoi permetterti di lavorare con logiche a silos.
Lavoro con aziende che vogliono crescere in modo serio e sostenibile.
E con “sostenibile” intendo che a fine mese ci sediamo a guardare i dati: quanto ti costa acquisire un cliente, come aumentare i margini e migliorare la retention della tua attività.

Negli ultimi anni ho:

- Lanciato campagne per 170 scuole di ballo tra Italia ed estero, generando oltre 13.500 lead
- Portato a margine un eCommerce B2B nel medicale, con +18% di fatturato e utili raddoppiati
- Generato 114.000 € in consulenze fiscali in 90 giorni (ROAS 3.6x)
- Scalato un business previdenziale a 33.000 €/mese in adv, superando i 400.000 € di fatturato
- Contribuito alla crescita di un’azienda di pianificazione fiscale da 54.500 € (2022) a oltre 1 milione (2024)

Nessun metodo magico, nessuna sigla americana figa.
Solo strategia, analisi, collaborazione e attenzione ai numeri.

Ah, e sì: questa descrizione l’ho scritta anche con l’aiuto di qualche prompt ben calibrato su ChatGPT.
Perché siamo nel 2025, e l’intelligenza – artificiale o meno – va usata.

taplio

The Battle

Paolo Galoppo

Alessandro Longhin

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