Banca Sella

- Responsible for the effective and efficient use of multi-million dollar budgets each year used to drive growth and brand awareness.
- Running and optimizing both performance and branding campaigns across different product verticals ranging from B2C to B2B through digital and offline channels.
- Managing complex stakeholder relationships both internal and external driving the cooperation between cross-functional teams and agencies.

Digital Strategist

w.academy - Business School

Teaching at the Executive Masters in Web Marketing, Influencer Marketing & Digital PR and eCommerce.

Responibile for the modules related to:

- Advertising on Meta platforms
- Personal and corporate branding on LinkedIn
- Social Media Marketing, with Meta and Instagram as a focus

I learned to explain technical topics related to the world of marketing and advertising in a simple way.

Contract Professor

Freelancer

- Consulting and running campaigns for both lead generation and ecommerce brands.
- Learned how to acquire new clients and coordinate cross-functional teams.
- Managed over 13M performance advertising budget since starting.

Digital Strategist Freelance

Forbes Italia

- Responsible for Social Media and website traffic growth.
- Managed advertising campaigns to drive event subscriptions.
- Developed go to market strategies for new editorial publications.

Social Media Specialist

University of Milano-Bicocca

Tutoring activities to allow new students to get up to speed with the new challenges of University life such as: 

- One to one coaching for exams
- Group work to better learn how to study
- Presentations to new faculty members about uni-life

Tutor for freshmen

Curiosity driven and passionate about all things Marketing. I bring 5+ years of experience in the advertising industry across different verticals from lead generation to ecommerce. I'm both a full time employee and a freelancer, which allows me to take the best out of the two worlds. 

I'm able to navigate complexed corporate environments and manage both internal and external facing relationships, while also understanding the dynamics of a less structured environment (es. startups, SME). I have strong project management skills and I'm able to acquire, manage and develop new clients.

I worked and consulted for different verticals like banking, real estate, cosmetics, travel and more. My aspiration is to be able to drive meaningful impact on each project I choose to take on. I don't want to be a mere cog in a machine that would work the same if I wasn't there. I want to be able to meaningfully contribute to the growth of companies I work with.

I have a blog and a newsletter where I regularly write about marketing and advertising related topics.If you want to dig deeper here are the link: 

- https://www.paologaloppo.com/
- https://paologaloppo.substack.com/

Paolo Galoppo

Carlo Tommaso Bisaccioni

Caffeina | Ideas Never Sleep.

Growth Product Manager

Growth Marketer

Dynamo | Digital Product Agency

Catobi

We accelerate the digital growth of people and organizations.

Catobi is the Digital Native Think Tank that has developed and adopted a new Governance process, sustainable, respectful of people and the quality of their work. Unprecedented in the Italian labor law landscape.

The space where people can feel free to share themselves.
We provide our professional experience to accelerate the growth of people like us. Marketing, Digital Strategy, Diversity, HR and more, exclusive content looking for people who know and want to enrich it with their experience.

We create connections with +60k C-Levels who will accompany you in aligning processes and empowering people, valuing their unexpressed needs, to make the organization adaptive to change.

We create live training pathways with which to graft people into the strategy to convey innovation and accelerate growth through executive-independent design tools and methodologies.

We release daily vertical updates with market trends and the right technology to empower your resources, raﬀorce your process, establish a new concept of sustainability through valuing time and well-being.

We aimed to connect people with innovative ideas to the
technology that would help them turn those ideas into reality.

🚀 Let's Get Making → catobi.it.

Founder & Chairman

Startup Geeks

StartUp Geeks is the digital place where founders and aspiring startuppers grow professionally by networking and interacting with industry experts.

It is the space where they find the answers and support they need to develop their idea and business faster and make fewer mistakes.

It is an opportunity to present your project to key people in the Italian ecosystem, without having to move from home, wherever they live.

Startup Mentor

LIFT-D

LIFT-D is a radically different agency: it offers design leadership in the three basic pillars of each activity: 

Design
Business
Technology.

At Lift-d, as a Business Account, I was responsible for:

• E-commerce Management for XYOU and H! S BNL Group.
• Design Thinking Experience: Prototyping and Design Sprint.

Growth Consultant

Lascaux

Lascaux is a reality with an IT heart and IT partner of all the companies engaged in the constant search for innovation and improvement.

As a Digital Marketing Strategist, I dealt with:

• Growth of mentality: funnel marketing and lead generation
• Data-driven marketing strategy.
• Web and app user experience.
• Marketing Automation: CRM, Email Marketing.
• Product marketing: AskMe Chat AI Native and AskMe Suite.
• Marketing management: customer experience, pricing strategy.
• Brand communication strategy: brand reputation, KPI monitoring. • Talent Marketing Strategy.
• Digital strategy.
• Agile team website strategy for SAP Business One.
• PMO for UBI BANCA NPL project.

Digital Marketing Strategist

Sottotesi.it

• Develop and manage communication strategies, plans and budgets
• Learn SEO and SEM techniques, mobile and email marketing
• Define key performance metrics to assess a company's ROI
• Analyze data and monitor marketing campaigns
• Optimize channels and campaigns in order to achieve set KPIs
• Understand the dynamics of a structured digital brand
• Manage different user acquisition channels from an integrated perspective
• Managing marketing newsletters, SEO
• Editing and managing print, online and social media communications aimed at promoting the company's brand, image and values
• Creation and maintenance of external communications calendar and management of scheduled assignments
• Overseeing and adhering to the communications department's budget

Head of Marketing Communications

Elle Adv di Laura Carlini

• Market research
• Business telematic research
• Analysis and study of company websites and connected companies
• Advertising analysis and sponsorship of managed companies
• Organization of events and cultural projects

Market Research Expert

Growth Product Manager @Caffeina | Chairman & Founder @Catobi | StartUp Investor & Advisor

I am Carlo Tommaso Bisaccioni, I am 29 years old and I work in Digital Marketing and Digital Strategy. 

I believe that sharing is that interweaving of knowledge and passions that develops into an incredible multidisciplinary potential
_________________

I am Growth Marketer at Caffeina, Italian Creative Company.
We create experiences that can fuel new energy between people and brands.

I am Founder & Chairman of Catobi
We have created a Governance process unprecedented in the Italian landscape
And put in the pipeline an IoB-oriented product
_________________

I work with large clients, SMEs, start-ups and entrepreneurs who want to use Digital Transformation as a strategic lever for their business growth.
_________________

I develop and lead Growth & Marketing initiatives.
I manage digital projects. 

Core competencies include:

Marketing Management
Performance Marketing
Automation Marketing
Digital Analytics
Lead Nurturing
SEO & ASO
Content Marketing
Product Marketing
eCommerce Management
Growth
Social Media Management
Community Management
CRO & UX
Brand Strategy
Agile & Lean Methodology
Project Management



_________________

My priority? 
Ensuring that the strategy meets the short- and long-term business needs of our clients.

The only way to be successful is to truly understand the audience.
Define a solution that marries the needs of the users with the needs of the business. 

This balancing act is based on my ability to:

Establish connections between data and people
Open a productive and co-productive dialogue
Set clear parameters 
Validate my work at every stage

_________________

Digital innovation is at the heart of today's successful responses to interactive challenges.

I need to understand the customer.
Their questions, their aspirations, their problems, their challenges, their experience and more. 

I need to understand the market in which they work:
Competitors, trends, opportunities. 

I need to understand the product.
What it does, what are its strengths and weaknesses. 

I need to understand the audience.
Their motivations, fears, influences, interests, touch points, behavior, and the context in which they interact with the product.

_________________

Good digital innovation is able to turn insight into recommendation.

The same that comes from sharing, passion and will.
With which I have always tried to lead my personal and professional life.
_________________

Do you want to talk about Business, Marketing? Write to me in private!

taplio

The Battle

Paolo Galoppo

Carlo Tommaso Bisaccioni

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