Banca Sella

- Responsible for the effective and efficient use of multi-million dollar budgets each year used to drive growth and brand awareness.
- Running and optimizing both performance and branding campaigns across different product verticals ranging from B2C to B2B through digital and offline channels.
- Managing complex stakeholder relationships both internal and external driving the cooperation between cross-functional teams and agencies.

Digital Strategist

w.academy - Business School

Teaching at the Executive Masters in Web Marketing, Influencer Marketing & Digital PR and eCommerce.

Responibile for the modules related to:

- Advertising on Meta platforms
- Personal and corporate branding on LinkedIn
- Social Media Marketing, with Meta and Instagram as a focus

I learned to explain technical topics related to the world of marketing and advertising in a simple way.

Contract Professor

Freelancer

- Consulting and running campaigns for both lead generation and ecommerce brands.
- Learned how to acquire new clients and coordinate cross-functional teams.
- Managed over 13M performance advertising budget since starting.

Digital Strategist Freelance

Forbes Italia

- Responsible for Social Media and website traffic growth.
- Managed advertising campaigns to drive event subscriptions.
- Developed go to market strategies for new editorial publications.

Social Media Specialist

University of Milano-Bicocca

Tutoring activities to allow new students to get up to speed with the new challenges of University life such as: 

- One to one coaching for exams
- Group work to better learn how to study
- Presentations to new faculty members about uni-life

Tutor for freshmen

Curiosity driven and passionate about all things Marketing. I bring 5+ years of experience in the advertising industry across different verticals from lead generation to ecommerce. I'm both a full time employee and a freelancer, which allows me to take the best out of the two worlds. 

I'm able to navigate complexed corporate environments and manage both internal and external facing relationships, while also understanding the dynamics of a less structured environment (es. startups, SME). I have strong project management skills and I'm able to acquire, manage and develop new clients.

I worked and consulted for different verticals like banking, real estate, cosmetics, travel and more. My aspiration is to be able to drive meaningful impact on each project I choose to take on. I don't want to be a mere cog in a machine that would work the same if I wasn't there. I want to be able to meaningfully contribute to the growth of companies I work with.

I have a blog and a newsletter where I regularly write about marketing and advertising related topics.If you want to dig deeper here are the link: 

- https://www.paologaloppo.com/
- https://paologaloppo.substack.com/

Paolo Galoppo

I am a selfless and passionate marketer with a natural drive for building relationships.

While attending the Master in International Marketing at EADA Business School, I reinforced my analytical capabilities and expanded my marketing knowledge by facing and interacting with some of the best professionals in this field. 

Once I graduated, I jumped on the Nautal's boat, the leader in Spain in the boat rental business and among the major competitors in Europe, in which I grew as a professional and I was given the chance to lead my area team as the Sales Manager.

After a couple of years, I decided to move to Entropy.tech, a Mexican SaaS company led by young professionals that provides AI services applied to Google and Meta advertising campaigns for those willing to maximize the return on their online efforts.

I've been working (and currently am) as a freelance media buyer running social ads in several industries, getting excellent results working both in B2C and B2B industries. 
I deeply understand social media dynamics and I'm constantly updated on the latest news and trends.

I'm currently collaborating with G&P Marketing Consulting, an Italian Digital Marketing Agency focused on building marketing strategies for businesses and media buying, as a Digital Project Manager.

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The Battle

Paolo Galoppo

Dario Atzori

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