Banca Sella

- Responsible for the effective and efficient use of multi-million dollar budgets each year used to drive growth and brand awareness.
- Running and optimizing both performance and branding campaigns across different product verticals ranging from B2C to B2B through digital and offline channels.
- Managing complex stakeholder relationships both internal and external driving the cooperation between cross-functional teams and agencies.

Digital Strategist

w.academy - Business School

Teaching at the Executive Masters in Web Marketing, Influencer Marketing & Digital PR and eCommerce.

Responibile for the modules related to:

- Advertising on Meta platforms
- Personal and corporate branding on LinkedIn
- Social Media Marketing, with Meta and Instagram as a focus

I learned to explain technical topics related to the world of marketing and advertising in a simple way.

Contract Professor

Freelancer

- Consulting and running campaigns for both lead generation and ecommerce brands.
- Learned how to acquire new clients and coordinate cross-functional teams.
- Managed over 13M performance advertising budget since starting.

Digital Strategist Freelance

Forbes Italia

- Responsible for Social Media and website traffic growth.
- Managed advertising campaigns to drive event subscriptions.
- Developed go to market strategies for new editorial publications.

Social Media Specialist

University of Milano-Bicocca

Tutoring activities to allow new students to get up to speed with the new challenges of University life such as: 

- One to one coaching for exams
- Group work to better learn how to study
- Presentations to new faculty members about uni-life

Tutor for freshmen

Curiosity driven and passionate about all things Marketing. I bring 5+ years of experience in the advertising industry across different verticals from lead generation to ecommerce. I'm both a full time employee and a freelancer, which allows me to take the best out of the two worlds. 

I'm able to navigate complexed corporate environments and manage both internal and external facing relationships, while also understanding the dynamics of a less structured environment (es. startups, SME). I have strong project management skills and I'm able to acquire, manage and develop new clients.

I worked and consulted for different verticals like banking, real estate, cosmetics, travel and more. My aspiration is to be able to drive meaningful impact on each project I choose to take on. I don't want to be a mere cog in a machine that would work the same if I wasn't there. I want to be able to meaningfully contribute to the growth of companies I work with.

I have a blog and a newsletter where I regularly write about marketing and advertising related topics.If you want to dig deeper here are the link: 

- https://www.paologaloppo.com/
- https://paologaloppo.substack.com/

Paolo Galoppo

dentsu

Digital Consultant

iProspect

Junior Digital Consultant 

KAIROS Just in Time

Junior Social Media Manager. Content creation on social media; social media advertising campaigns; management of social media profiles (Facebook, Instagram, and LinkedIn).

Junior Social Media Manager

Data analysis (competitive intelligence) for social media campaigns; participation in internal training workshops.

Junior Data Analyst

PPC Specialist | Google Ads | Facebook Ads | Digital Consultant @ Dentsu | ex MiMeC Student @ Università Bocconi

| What do a philosopher and a marketer have in common? |

This is not the beginning of a joke but a question I often ask myself when I think about my work. 

In fact, after two degrees in philosophy, I chose to change my path. I chose to become a "PPC Specialist" - which is actually cooler than writing "Philosophy Specialist" or something like that in the LinkedIn description.

I've been working at Dentsu Digital as a Digital Consultant for about 1 year. Together with my team, I plan and manage branding, lead generation and performance campaigns on Meta and Google Ads. 

I mainly run pMax, Smart Shopping and Search Network campaigns on Google - while on Facebook I run DPA/DABA and conversion-based campaigns.

In this year I had the opportunity to work on FMCG, finance and fashion/luxury e-commerce verticals, achieving highly challenging monthly goals thanks to a careful study of campaign data and a constant optimization. 

Working on different verticals allows me every day to delve not only into the typical dynamics of each market and target audience, but also to explore different tactics and strategies both in terms of media planning and in terms of campaign management and optimization.

I have a naturally performance-oriented nature - or perhaps my brain likes the adrenaline that is released when positive performances are generated from ours intuition. 

However, I'm aware that without a structured and conscious brand strategy, my brain could no longer have this kind of fun: branding is therefore a point of huge importance in a truly effective marketing strategy. 

"Never Settle" is the mantra that guides me every day: I want to learn everything I can to become the best marketer possible. Not only PPC and social media, but also email marketing, buyer psychology, copywriting, and everything else this world can teach me.

And, if you're wondering, here's my answer to the initial question.

| What do a philosopher and a marketer have in common? Both wonder why things happen and seek answers to those whys. Both desire to find solutions to problems. Both never stop searching. It's the relentless search that makes (me) a marketer philosopher, and vice versa.|

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Paolo Galoppo

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