Banca Sella

- Responsible for the effective and efficient use of multi-million dollar budgets each year used to drive growth and brand awareness.
- Running and optimizing both performance and branding campaigns across different product verticals ranging from B2C to B2B through digital and offline channels.
- Managing complex stakeholder relationships both internal and external driving the cooperation between cross-functional teams and agencies.

Digital Strategist

w.academy - Business School

Teaching at the Executive Masters in Web Marketing, Influencer Marketing & Digital PR and eCommerce.

Responibile for the modules related to:

- Advertising on Meta platforms
- Personal and corporate branding on LinkedIn
- Social Media Marketing, with Meta and Instagram as a focus

I learned to explain technical topics related to the world of marketing and advertising in a simple way.

Contract Professor

Freelancer

- Consulting and running campaigns for both lead generation and ecommerce brands.
- Learned how to acquire new clients and coordinate cross-functional teams.
- Managed over 13M performance advertising budget since starting.

Digital Strategist Freelance

Forbes Italia

- Responsible for Social Media and website traffic growth.
- Managed advertising campaigns to drive event subscriptions.
- Developed go to market strategies for new editorial publications.

Social Media Specialist

University of Milano-Bicocca

Tutoring activities to allow new students to get up to speed with the new challenges of University life such as: 

- One to one coaching for exams
- Group work to better learn how to study
- Presentations to new faculty members about uni-life

Tutor for freshmen

Curiosity driven and passionate about all things Marketing. I bring 5+ years of experience in the advertising industry across different verticals from lead generation to ecommerce. I'm both a full time employee and a freelancer, which allows me to take the best out of the two worlds. 

I'm able to navigate complexed corporate environments and manage both internal and external facing relationships, while also understanding the dynamics of a less structured environment (es. startups, SME). I have strong project management skills and I'm able to acquire, manage and develop new clients.

I worked and consulted for different verticals like banking, real estate, cosmetics, travel and more. My aspiration is to be able to drive meaningful impact on each project I choose to take on. I don't want to be a mere cog in a machine that would work the same if I wasn't there. I want to be able to meaningfully contribute to the growth of companies I work with.

I have a blog and a newsletter where I regularly write about marketing and advertising related topics.If you want to dig deeper here are the link: 

- https://www.paologaloppo.com/
- https://paologaloppo.substack.com/

Paolo Galoppo

Digital Marketer focused on Facebook Advertising.

I run, optimize and scale Facebook Campaigns for E-Commerces and freelancers since 2017.
$2M+ spent in Facebook Ads since 2017.

Facebook Advertiser & Digital Marketer

Paolo Santanicchia

I make and manage Ads for Artists and record labels, in order to grow their music.
At the moment, my areas of expertise include:
- Facebook Ads
- Youtube (Google) Ads
- Spotify Ads

Music Advertiser

DigitalGrowth

In Digital Growth I was running Facebook (Meta) Ads as a consultant.
I took care of the Creation, optimization and scaling of Facebook Ads for their clients (E-Commerces).

Specifically, my tasks per each client were:
- Defining Facebook Ads strategies
- Studying the market and doing trend analysis
- Creating the campaigns to drive more sales on the E-Commerces
- Optimizing and scaling the campaigns
- Doing Data analysis considering both Advertising and Business metrics

Facebook Advertiser

Eonity

Eonity is one of the biggest record labels in the EDM scene.

In Eonity I'm in charge of promoting their releases through Spotify advertising, contacting new partners and blogs, and developing a business strategy for premium content.

Main activities:
• Spotify tracks promotion
• Search for partners and establish deals
• Provide direction for advertising campaigns and content creation for Social Media
• Created a Patreon strategy with all the details about how to manage the community and divide the tasks

Marketing Manager

I'm a 21 years-old freelancer Facebook Advertiser with 5 years of experience.

I develop Advertising strategies and campaigns for E-commerces and Brands to boost their sales.

You can reach me out by sending me a LinkedIn message or via email --> marketing.paolosnt@gmail.com

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