Banca Sella

- Responsible for the effective and efficient use of multi-million dollar budgets each year used to drive growth and brand awareness.
- Running and optimizing both performance and branding campaigns across different product verticals ranging from B2C to B2B through digital and offline channels.
- Managing complex stakeholder relationships both internal and external driving the cooperation between cross-functional teams and agencies.

Digital Strategist

w.academy - Business School

Teaching at the Executive Masters in Web Marketing, Influencer Marketing & Digital PR and eCommerce.

Responibile for the modules related to:

- Advertising on Meta platforms
- Personal and corporate branding on LinkedIn
- Social Media Marketing, with Meta and Instagram as a focus

I learned to explain technical topics related to the world of marketing and advertising in a simple way.

Contract Professor

Freelancer

- Consulting and running campaigns for both lead generation and ecommerce brands.
- Learned how to acquire new clients and coordinate cross-functional teams.
- Managed over 13M performance advertising budget since starting.

Digital Strategist Freelance

Forbes Italia

- Responsible for Social Media and website traffic growth.
- Managed advertising campaigns to drive event subscriptions.
- Developed go to market strategies for new editorial publications.

Social Media Specialist

University of Milano-Bicocca

Tutoring activities to allow new students to get up to speed with the new challenges of University life such as: 

- One to one coaching for exams
- Group work to better learn how to study
- Presentations to new faculty members about uni-life

Tutor for freshmen

Curiosity driven and passionate about all things Marketing. I bring 5+ years of experience in the advertising industry across different verticals from lead generation to ecommerce. I'm both a full time employee and a freelancer, which allows me to take the best out of the two worlds. 

I'm able to navigate complexed corporate environments and manage both internal and external facing relationships, while also understanding the dynamics of a less structured environment (es. startups, SME). I have strong project management skills and I'm able to acquire, manage and develop new clients.

I worked and consulted for different verticals like banking, real estate, cosmetics, travel and more. My aspiration is to be able to drive meaningful impact on each project I choose to take on. I don't want to be a mere cog in a machine that would work the same if I wasn't there. I want to be able to meaningfully contribute to the growth of companies I work with.

I have a blog and a newsletter where I regularly write about marketing and advertising related topics.If you want to dig deeper here are the link: 

- https://www.paologaloppo.com/
- https://paologaloppo.substack.com/

Paolo Galoppo

Royal Canin

Project Management - E-commerce D2C EU

• Market research, competitor analysis, and repositioning/re-branding.
• Structuring the social communication strategy (Instagram, TikTok) and supporting content creation.
• Building an E-commerce with Shopify and implementing various tools (filters, related products, pop-up banners, etc.)
• Improving or implementing CMS systems (both "Customers" and "Products" side) and connecting the digital area with offline sales channels.
• Manage e-mail marketing, create campaigns, welcome series, DEM, newsletters, and transactional e-mails using Klaviyo. Storytelling and copywriting are part of my work.

Digital Marketing Specialist

Filatelia Fischer

• Digital marketing strategy, market analysis, analysis of competitors and buyer personas; choice of the best platforms on which to position organically and by paid advertising.
• Creation of e-mail marketing campaigns, landing pages, automation, DEM campaigns, using Active Campaign.
• Marketing Automation (using tools such as Zapier or ManyChat) to optimize internal processes, do Lead Generation, or connect APIs.
• E-commerce management and analysis (analyzing performances, metrics and managing availability, banners, discount codes, transactional emails, bugs, etc.) and sales performance monitoring (via UTM parameters, Google Analytics, Google Search Console).
• SEO Audit with the help of tools such as SemRush and Screamingfrog.
• Support and coordination with the web developer and company for the creation of new e-commerce (custom).
• Supporting the web developer in the creation of a new CMS and CRM system.
• Support for content creation (video-editing with Da Vinci Resolve).
• Management of small advertising campaigns (Meta Ads).
• Lead Generation through the ideation and creation of freebies, landing pages, and quizzes (via Typeform, Elementor, WordPress, etc.).

Specialista in marketing digitale

Civita

• Accompanying tourists in one of the most important and best-valued museums in Rome.
• Guiding groups of people in different languages (Spanish, Russian, French, English and Italian).
• Working with team members to provide a memorable service to tourists.

Visitor Service Assistant - Museo Domus Romane di Palazzo Valentini

I work in Digital Marketing because I take pleasure in seeing things improve. What gives me energy is growing, simplifying and optimising e-commerce and online businesses.🚀

I help e-commerce/online businesses to recognise their 20/80, and I take action to improve it. 💯 

That’s why I am surrounded by digital marketing nerds and why my girlfriend says I should watch more TV series instead of studying “Conversion Rate Optimization” after dinner. 👨‍🎓​

I am 25 years old, two years experienced and work remotely in Montpellier, France. 👨💻

Here are a few of my strengths:

🌟 I'm a customer centric person. Understanding what the customer needs and getting to know them is the key to success for any company.

​🎁 E-commerce, Automation, E-mail marketing, creation of Funnels, and User Journey optimization, are the things I have worked on the most.

🪢 I collaborate effectively with software/web developers at both front-end and back-end levels.

🧙🏻‍♂️ I like to optimize and digitize the processes of the companies I work for. I am good at seeing the big picture.

✈️ I have a good intuition, which I prefer to confirm with data.

🎶 I master and use many digital marketing tools on a daily basis (my favourites are: Klavyio, SemRush, ActiveCampaign, Zapier, ManyChat, GA4, Hubspot).

🎬 I have experience in viral content creation for TikTok, Instragram Reels and Youtube Shorts.

🌍 I speak 5 languages fluently (Italian, English, French, Spanish, and Russian). I have lived in Italy, Spain, and France and visited more than 20 countries all around the world.

🚀 Professional skills: E-mail marketing | Copywriting | Marketing Automation | E-commerce strategy | User experience | Video editing | SEO | E-mail marketing automation | Excel advanced | Social media strategy | Data analysis | E-commerce optimization | Branding | Content Creation | TikTok Ads | Instagram Reels | Shopify | Google Ads | Inbound Marketing.

I am currently expanding my knowledge in Google tag manager | Data Studio | Facebook ads | Graphic design and Branding.

Contact: primo.anselmi@gmail.com

taplio

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Paolo Galoppo

Primo Anselmi

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