Saurin Jiya

At the intersection of luxury, ethics, and innovation, I founded Saurin Jiya with a clear mission: to redefine luxury jewelry. Challenging industry norms, we have set out to make ethically-sourced, exquisite pieces accessible without the traditional markups. Our direct-to-consumer model, built on relationships with the world's top jewelers, ensures that quality is never compromised. I’m driven by sustainability, equity, and transparency, ensuring that every piece we create is not only a testament to impeccable craftsmanship but also a beacon of our values. At Saurin Jiya, we're not just creating jewelry; we're crafting a legacy of change, making luxury resonate with responsibility. Let's connect and inspire a brighter, more responsible future together.

saurinjiya.com

Founder & CEO

Risks Skills

I bring new and exciting concepts to the tabletop gaming market. This involves coming up with ideas for themes and mechanics, creating prototypes, playtesting and gathering feedback, and iterating on the prototype until it is ready for a polished version. In addition, I'm a part of the process of designing the card artwork and layout and working with a manufacturer to produce physical copies of the game. It is my responsibility to ensure that the final product is high-quality and enjoyable for players and to bring it to market through various channels such as retail stores, online marketplaces, and through partnerships with other companies or organizations.

Thrive2gethr

I understand the importance of preventing food waste and finding ways to feed the food-insecure population. One way I work towards this is by partnering with local food banks and charities to donate excess food that would otherwise go to waste. I also work with vendors to implement food donation programs where they can easily and safely donate surplus food to those in need. By working closely with local food vendors, I am able to make a positive impact in my community and help address important social issues.

Founder

Crue

As a partnership coordinator for Crue, my primary responsibility is establishing and maintaining relationships with our partners. This includes identifying potential partners, negotiating terms, and ensuring that our partnerships are mutually beneficial. In my role, I work closely with various teams within the company, including marketing and development, to ensure that our partnerships are aligned with our overall business strategy. I also play a key role in managing and tracking the performance of our partnerships, and in developing strategies to maximize the value of these relationships. Overall, I help to build and maintain strong partnerships that drive growth and innovation.

In the first 30 days I grew Crue from 1 million users to 5 million.

Partnerships Coordinator

Xylis

As a content creator and manager, I have a track record of success in creating and editing content for niche pages, finding and utilizing viral strategies to boost accounts' reach, and managing/growing creators to create long-lasting partnerships. To create engaging and relevant content for niche pages, I research and understand the interests and needs of the target audience, and use my writing and editing skills to craft compelling and informative pieces. I also have a keen eye for identifying and capitalizing on trends and viral opportunities, and use a variety of strategies, such as utilizing hashtags, collaborating with influencers, and creating shareable content, to increase the visibility and reach of accounts. Additionally, I have experience in managing and growing creators, and work to build strong, mutually beneficial partnerships through effective communication, goal setting, and collaboration. Through my efforts, I have been able to drive success for the accounts and creators I work with.

Content Creation and Management

Fallen Media

As a content creator for Fallen Media, I have a strong track record of success in creating and editing content for niche pages, finding and utilizing viral strategies to boost accounts' reach, and growing the following of pages at unbelievable rates. I understand the importance of creating engaging and relevant content for our audience and use my writing and editing skills to craft compelling and informative pieces that resonate with our followers. I also have a keen eye for identifying and capitalizing on trends and viral opportunities and use a variety of strategies, such as utilizing hashtags, collaborating with influencers, and creating shareable content, to increase the visibility and reach of our accounts. Additionally, I have experience in managing and growing pages and work to build strong, mutually beneficial partnerships through effective communication, goal-setting, and collaboration. Through my efforts, I have been able to drive tremendous growth and success for our Instagram accounts.

Content Creator

CEO and Founder @ Saurin Jiya | Ethical Luxury Jewelry

Hi, Im Param Patel and as the CEO and Founder of Saurin Jiya, I have a clear mission to redefine luxury jewelry with ethics, innovation, and accessibility. I challenge industry norms by sourcing exquisite pieces from the world's top jewelers without the traditional markups, and by ensuring sustainability, equity, and transparency in every aspect of my business. I'm not just creating jewelry; I'm crafting a legacy of change, making luxury resonate with responsibility. 

I'm also a marketing student at Rutgers University, where I'm learning the latest strategies and techniques to grow and engage audiences across various platforms and channels. I have a strong background in social media management and growth, having achieved record-breaking results such as growing an Instagram account by 400,000 followers in 60 days and three community discord servers from zero to over 100,000 members in one month. Additionally, I have gained valuable experience through my internship with a senior advisor to the Secretary of Defense and by founding a non-profit organization that donated over $25,000 worth of food to food-insecure people.

Param Patel

Will Leatherman

Marketing Director

Build a Self Generating Content Funnel That Drives Revenue | Web3 & AI Growth & GTM Marketer | Fractional CMO

Catalyst is a content engine that empowers global marketing teams to drive thought leadership and revenue growth. We create expert-driven, AI-assisted content across multiple channels, including web, social media, and newsletters. 

Our services encompass strategy development, content creation, distribution, and performance tracking. We leverage your team's expertise to produce high-quality content that resonates with your target audience, while our suite of conversion optimization tools helps turn readers into qualified leads. With Catalyst, you can significantly increase your content output, save time, and achieve a higher return on your content investment, all while maintaining the flexibility to scale your content efforts as your business needs change.

Before launching VooDoo, I was the CMO and head of creative at Parcl, a blockchain-based real estate platform that allows users to invest in a digital square foot of physical estate in the most lucrative neighborhoods around the U.S. There, I led the brand strategy, content strategy, digital marketing, partner agency management, and media partnerships, resulting in a 300% increase in user acquisition and retention. I also have a background in working with various brands across different sectors, such as Primark, Campari Group, Kate Spade, Dirty Lemon, NARS, Armani Exchange, Pandora, Lab Series, WeWork, PepsiCo, and BMW. 

My mission is to help businesses grow their online presence and reach their target audiences through innovative and effective marketing solutions.

Chief Marketing Officer, Head of Creative

Your content is the only signal that matters for outbound.

with modern GTM executive led content is the only thing that reliably warms cold buyers into real conversations.

Cold outreach faces near zero reply rates and long compliance cycles.
(Total friction)

Weekly executive posts that tackle compliance and ROI upfront give your SDRs a warm door.

You lift reply rates and cut weeks off cycles.
(Pure leverage)

Running cold motion without this infrastructure burns capital.

Commit to a 4 week executive content sprint tied to outbound.

Watch reply rates and cycle time improve before you spend another dollar on ads.

Building content engines for GTM teams. // Content is the best way to warm up your buyers

The near term onchain trade is private credit

you see teams chasing retail flows while a multi trillion dollar private credit stack sits offline (illiquid and opaque).

> tokenized funds already top 8 billion dollars
>money market vehicles doubled in a year
> addressable US liquidity exceeds 30 trillion dollars.
> secondary trading sits at near zero

so much opportunity.

the constraint is institutional adoption and liquidity design

Tokenized private credit becomes the liquidity operating system for real world assets (faster settlement and cleaner price discovery)

aim your wedge at private credit.

build secondary trading and compliance into the core product and ride existing institutional rails instead of trying to invent your own.

Is your roadmap positioned to capture the 30 trillion dollar liquidity opportunity?

Most founders treat LinkedIn like a brand awareness channel. They post, get likes and comments, feel good about the engagement, and then... nothing happens.

Your impressions go up. Your follower count ticks higher. But your calendar stays empty.

I've spent the last two years obsessing over one question: how do you turn LinkedIn attention into actual pipeline? The answer is simple. Give people an obvious, valuable next step. That's where lead magnets come in.

But here's the thing. Most lead magnets suck. They're fluffy PDFs that overpromise in the post and underdeliver when you download them. People feel tricked, and you lose trust.

This guide shows you how to build lead magnets that people actually want, how to promote them on LinkedIn, and how to turn those opt-ins into sales conversations. Let's get into it.

Most founders treat LinkedIn like a brand awareness channel. They post, get likes and comments, feel good about the engagement, and then... nothing ha

Open article: LinkedIn lead magnets that actually convert by Will Leatherman • 7 min read

LinkedIn lead magnets that actually convert

Happy Thursday!

If you're reading this, hopefully you're wrapping up the week with some wins under your belt. Maybe you've actually thought through your LinkedIn strategy (or finally realized you need one). Either way, you're in the right place.

I need to tell you something that might sting a bit. Your LinkedIn content probably isn't working because of what you're doing wrong with hooks or formats or posting times. Those things matter, but they're not the problem.

The real problem runs deeper than tactics. And until you fix these three foundational issues, no amount of "growth hacks" will save you.

Let's get into it.

Happy Thursday! If you're reading this, hopefully you're wrapping up the week with some wins under your belt. Maybe you've actually thought through yo

Open article: Why your LinkedIn content isn't working by Will Leatherman • 6 min read

I am hosting a live session today with Jacob Bank to fix your broken linkedin system

This is the number 1 trending marketing session on Maven

It is a high signal operator workshop for b2b founders who treat LinkedIn as a serious growth lever.

You will learn to:
> Build a repeatable ideation framework

> Deploy AI workflows to ship faster

> Write hooks that stop the scroll 

> Convert executive posts into qualified conversations

Jacob Bank and I treat founder content as the primary outbound channel.

Basic marketing posts → zero pipeline.

We go live today @ 3:30PM (est)

Cold outbound is a symptom of invisible executives

GTM markets are saturated. Buyers ignore generic outreach. 

Reply rates are crashing.

Content serves as your primary outbound lever. It builds trust before the sales team reaches out.

Execute this protocol to warm up your pipeline.

1// Define the executive POV
Identify the beliefs and deal stories that prove competence. Focus on 1 or 2 key leaders.
(Signal)

2// Map assets to buyer pain
Create 3 to 5 pieces that address specific hurdles. Use POV posts, teardown threads, and regulatory explainers.
(Relevance)

3// Build the distribution loop
Publish on LinkedIn and X then feed those assets directly into an outbound sequence. Track meetings booked and reply quality to measure the lift.
(Velocity)

Redesign one outbound sequence this week around a founder POV asset and compare meeting rates.

Most LinkedIn lead magnets attract freebie-seekers, not buyers.

The fix? Better format, delivery, and follow-up.

Join me + ruzgar zere 🌀  Zere (LeadShark founder, 1M+ DMs delivered) for a free 45-minute workshop on February 3rd at 12 PM EST.

What you'll get:

→ The 5 lead magnet formats that actually convert—and when to use each → Comment CTAs that pre-qualify leads and filter out tire-kickers

 → The complete automation: comment → DM → capture → qualification → close → What to automate vs. keep human (without triggering LinkedIn's spam radar) → Metrics that matter + conversion benchmarks you should hit

Live teardowns. Real examples. A 3-step action plan you can use this week.

P.S. Live Q&A at the end—bring your lead magnet ideas.

Most LinkedIn lead magnets fail because they're slow, generic, or buried in friction. But when you nail the format, delivery, and follow-up? Comments 

Open article: How to Build a LinkedIn Lead Magnet Machine by Will Leatherman • 1 min read

How to Build a LinkedIn Lead Magnet Machine

taplio

The Battle

Param Patel

Will Leatherman

Followers

Posts

Engagements

Likes

Performance ScoreWill Leatherman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Param Patel

Will Leatherman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Leatherman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Leatherman's LinkedIn Performance