Parry Headrick

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I’m founder of Crackle PR, a b2b tech public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B sector. As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. Text me if you need tech PR: 415.246.8486.

Founder 

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

💥 We don’t know if the economy is about to tank, and everything feels crazy. 

But we do know this: 

PR isn’t a “nice to have” that can be cut to save costs any more. 🔪

Not this time. 

As CEO Gregory Galant of Muck Rack  correctly notes, PR is no longer just “brand-building”: 

It’s a *performance channel*. 

Large Language Models like ChatGPT  heavily favor *earned media* in their answers to your questions. 

👇







Helllloooo, PR 👋

Vroom vroom 

🏎️💨

This is the way ✊

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

“The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”

We must film everything. 

Even if we’re scared. 

It’s the only way to hold accountable the *secret police killing American citizens* like I.C.U. nurse Alex Jeffrey Pretti.

This is the way ✊

Tech Reporter: “Is there *anything else* I didn’t ask during this interview that my readers should know?” 🤷‍♀️

CEO: “No, I um, I think we covered just about everything.” 

PR pros: 😩

Wrong answer, CEO. 

When a reporter offers you a *layup* at the end of an interview…

… You best SLAM DUNK your most powerful message. 

To let that opportunity pass is a dereliction of your most important duty: 

🌟 storytelling for your brand 🌟

This is the way ✊

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Your new website isn’t newsworthy. 

I’m sorry. 

This is the way ✊

Not to brag, but my middle name is Reid. 

So I’m literally PR Headrick. 

From birth. 

This is the way ✊

💥 Muck Rack’s CEO Gregory Galant is my spirit animal. If you’re in comms, you need to follow him. 

Consider this absolute banger: 

“In Muck Rack’s What Is AI Reading? December 2025 report, we found that *82% of links cited by AI come from earned media*. In many ways, this reinforces the fundamentals PR has always been built on.”

Hard agree. 

The difference is, as he put it in a different post, now PR can’t be reduced to a “nice to have” during tough times. 

Not any more. 

Your CMO needs to understand that forevermore, in the age of AI answers, PR is a legit performance channel. 

Put that in your pipe and smoke it. 

This is the way ✊

Bryan Sagray DPM FACFAS🌵

Performance Coach For Your Brain | Helping You Take Action, Gain Clarity, and Optimize Mental, Emotional, and Physical Performance through 1:1 Coaching

If you don’t feel like you are performing at your best and are looking to take you life to the next level, the solution isn’t as complicated as you may think. Let’s see how…

Make small changes over time that build a life of intention and purpose.


This seems difficult because most of us are stuck in the modern digital era where everything must happen quickly and right away. That we must hustle constantly…

Society has taught you the wrong things though…
Society makes you believe we only have time for work.
Society makes you believe success is a full bank account.
Society makes you believe we have no time for what matters.

This is what society will have you believe LIFE is really about. This is WRONG!



You need to shift your thoughts to what Life is TRULY about.

Life is about connecting with Nature.
Life is about spending time with family.
Life is about building strong relationships.
Life is about physical and mental well-being.

This is where you NEED to focus your time and attention.

Changing your perspective / mindset, learning to reshape your thoughts / actions, and creating consistent small habits that will build momentum is how you LEVEL UP!



My name is Bryan Sagray, and I’m a High Performance Personal Coach for people ready to transform their life to live EVERY single day with intention AND purpose!

Being a spouse, leader, entrepreneur, foot & ankle surgeon, friend, and endurance athlete with a degree in nutrition, I have experienced first hand the struggle of life.

I’ve been through burnout, hardship, & failure over my long career. Learning who I am is what transformed my life mission to be one focused on intention & purpose.

Uncover the simple daily habits my clients use to create intention, develop a real purpose, improve consistency, reclaim time for what matters most, and build better relationships with family, friends, & colleagues! SMALL changes for larger impact!


During this 1:1 call, I’ll personally help you:
Recognize your current situation
Identify your ideal life forward
Develop a personalized plan
Layout how we can work 1:1 to create small habit changes to live a life of intention and purpose.

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