Parry Headrick

Crackle PR

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

Founder 

March Communications

I ran the marketing, communications and new business functions for award-winning PR agency March Communications. With offices in Boston and Chicago, March is an integrated tech PR firm that works with innovative brands determined to change their respective industries for the better.

Senior Vice President of Marketing & Communications

Matter Communications

At Matter, I was charged with telling the company's unique PR and social media story via traditional marketing and public relations channels, as well as via an array of social media platforms. I'm also a driving force in attracting new business via content marketing, and working closely with all teams and agency principals throughout the pitching process at this rapidly growing PR firm north of Boston, with offices in Providence, RI, Portland, OR, and Boulder CO.

I wholly subscribe to Matter's philosophy: "Do the right thing." That means ensuring client delight, stoking staff engagement and doing good works in the local community. This mantra has resulted in the company growing year-over-year for the past several years. Cool.

Vice President of Marketing & Communications

SHIFT Communications

I led the Agency's coast-to-coast marketing & public relations efforts to stimulate brand awareness, leverage client successes, and gain significant market share nationally.

I was also a creative force in attracting and winning new business across a broad cross section of consumer and technology accounts. My high-level public relations and social media ideas compelled prospects to choose SHIFT.

Client experience: AOL, Sony Online entertainment, Logitech, Club Med, Bing, Virgin Mobile, Novartis, Johnson & Johnson, H&R Block, Akamai, Nuance, Yelp, Novell, WebTrends, Wells Fargo, Oakley Sunglasses, Quiznos, etc.

I've done it all: journalism, PR, community manager, marketing and sales. Fluent in all things social media.

Vice President Marketing

Director of Sales and Marketing

Sterling Hager

I performed account management for a number of Boston and silicon valley technology companies.

Account Manager

Waterbury Republican-American

I was a general assignment reporter covering human interest stories, politics and current events. My byline regularly appeared on page one of this Pulitzer Prize -winning newspaper.

General Assignment Reporter

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I am the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B and consumer sectors. I have a passion for connecting stories to their audiences, using communications, social media, branding, and creative services.

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. I am always looking for new challenges, opportunities, and collaborations in the tech PR space. Text me if you need tech PR: 415.246.8486.

💥 DON’T: hire a PR agency if you don’t have anyone internally able to focus on it. 

DO: hire an agency when you prioritize PR as a key business driver. 

This is the way ✊

👇

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

💥 Just downloaded Muck Rack’s “What is AI Reading?” report. 

If you’re in comms, you need these insights. 👇

😮 Non-paid media accounts for 94% of links cited by AI

😮 82% of links cited by LLMs come from *earned media*

In other words, PR isn’t a nice to have in the age of AI. 

It’s a straight-up performance channel. 

Vroom vroom 

🏎️💨

This is the way ✊

Mail & Guardian

Senior Journalist

Freight News

Freight and Trading Weekly

Freelance Journalist

The Witness

Consumer Columnist

Daily News

Blue Security

Media Liaison

Consumer Fair

Editor

The South African

Journalist

The Mercury

Chief Reporter

Executive Business Innovations

Lyse Comins is a journalist and media / public relations professional based in Durban, South Africa, servicing clients locally and internationally.
She has 20 years of experience in journalism and public relations writing and editing services, spanning a range of sectors. She specialises in business journalism and public relations writing and has high level knowledge of media law and how it impacts businesses and publications.
Lyse provides online publications, newspapers and businesses with news articles, press release writing and editing, report writing and editing, SOE web copy writing, social media campaign planning and writing, conference rapportuering and other business communication services.
Her corporate clients include public relations agencies, servicing local firms, NGOs and multi-national blue chip corporations.
She works as a freelance journalist for Mail & Guardian, Financial Mail, Business Day / Times Live, Now Media (Freight News), AFP and Inter Press Services and has held posts numerous staff reporter at The Mercury, Daily News, Independent on Saturday and The South African.
She wrote , curated and edited the consumer education newspaper, Consumer Fair for the National Consumer Forum (Consumer Fair) and wrote the consumer columns, Taking Issue for The Mercury, Consumer Watch for The Post and Witness Crusaders for The Witness newspaper. She has experience as a media lecturer and workshop facilitator, having trained corporate staff and journalism students at the Durban University of Technology. She graduated from Technikon Natal with a National Diploma in Journalism and has a Bachelor of Technology: Journalism (cum laude) from Durban University of Technology.

taplio

The Battle

Parry Headrick

Lyse Comins

Followers

Posts

Engagements

Likes

Performance ScoreParry Headrick's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Parry Headrick

Lyse Comins

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Parry Headrick's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreParry Headrick's LinkedIn Performance