Parry Headrick

Crackle PR

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

Founder 

March Communications

I ran the marketing, communications and new business functions for award-winning PR agency March Communications. With offices in Boston and Chicago, March is an integrated tech PR firm that works with innovative brands determined to change their respective industries for the better.

Senior Vice President of Marketing & Communications

Matter Communications

At Matter, I was charged with telling the company's unique PR and social media story via traditional marketing and public relations channels, as well as via an array of social media platforms. I'm also a driving force in attracting new business via content marketing, and working closely with all teams and agency principals throughout the pitching process at this rapidly growing PR firm north of Boston, with offices in Providence, RI, Portland, OR, and Boulder CO.

I wholly subscribe to Matter's philosophy: "Do the right thing." That means ensuring client delight, stoking staff engagement and doing good works in the local community. This mantra has resulted in the company growing year-over-year for the past several years. Cool.

Vice President of Marketing & Communications

SHIFT Communications

I led the Agency's coast-to-coast marketing & public relations efforts to stimulate brand awareness, leverage client successes, and gain significant market share nationally.

I was also a creative force in attracting and winning new business across a broad cross section of consumer and technology accounts. My high-level public relations and social media ideas compelled prospects to choose SHIFT.

Client experience: AOL, Sony Online entertainment, Logitech, Club Med, Bing, Virgin Mobile, Novartis, Johnson & Johnson, H&R Block, Akamai, Nuance, Yelp, Novell, WebTrends, Wells Fargo, Oakley Sunglasses, Quiznos, etc.

I've done it all: journalism, PR, community manager, marketing and sales. Fluent in all things social media.

Vice President Marketing

Director of Sales and Marketing

Sterling Hager

I performed account management for a number of Boston and silicon valley technology companies.

Account Manager

Waterbury Republican-American

I was a general assignment reporter covering human interest stories, politics and current events. My byline regularly appeared on page one of this Pulitzer Prize -winning newspaper.

General Assignment Reporter

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I am the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B and consumer sectors. I have a passion for connecting stories to their audiences, using communications, social media, branding, and creative services.

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. I am always looking for new challenges, opportunities, and collaborations in the tech PR space. Text me if you need tech PR: 415.246.8486.

💥 DON’T: hire a PR agency if you don’t have anyone internally able to focus on it. 

DO: hire an agency when you prioritize PR as a key business driver. 

This is the way ✊

👇

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

💥 Just downloaded Muck Rack’s “What is AI Reading?” report. 

If you’re in comms, you need these insights. 👇

😮 Non-paid media accounts for 94% of links cited by AI

😮 82% of links cited by LLMs come from *earned media*

In other words, PR isn’t a nice to have in the age of AI. 

It’s a straight-up performance channel. 

Vroom vroom 

🏎️💨

This is the way ✊

Irving ISD

*Promote the district's curriculum and instructional programs at the district and building level
*Collaborate with principal, assistant principals, and building leadership team
AI Integration: Leverage AI tools to model targeted instructional scaffolding strategies,
filling in literacy gaps
• Professional Development: Facilitate teacher professional development using Effective
Schools Framework strategies
• Collaboration and Relationship Building: Cultivate strong relationships with
educators, administrators, and peers
• Research-Based Practices: Advocate research-based AI practices for enhanced student
performance and classroom environments.

Reading Language Arts Humanities/Gifted and Talented Department Chair

In partnership with Verizon's Digital Promise (Verizon Innovative Learning Schools) and Irving ISD
*Write and develop innovative content for stories of impact related to campus and community outreach
 *Work with district coordinators to publicize stories through the district
 *Deliver content and branding to external audiences, leveraging digital and social assets
 *Evolve stories of impact, advising colleagues and community partners how to develop more 
  compelling content
*Shape the editorial approach of campus social media storytelling, including leveraging data and analytics to drive better content and brand insights for colleagues and community partners
*Manage relationships with multiple stakeholders including third-party vendors and nonprofit partners through interpersonal and collaborative communication skills

Campus Social Media Storyteller | Technology Leadership Team Verizon Innovative Learning Schools

*Review, research, design, and develop instructional materials for English, Language Arts, and Reading
*Write engaging lessons connected to the Texas Essential Knowledge and Skills (TEKS) standards including grammar activities, writing workshops, and effective reading strategies
*Create user-friendly content such as teacher guides and answer keys to accompany lessons

District Curriculum Writer

GT English and Humanities Teacher

Holy Family of Nazareth School

Instructed 3rd and 4th grade curriculum, designed and developed programs to meet the academic, intellectual, and social needs of students
Instructed technology-integrated lesson plans for Language Arts (Reading, Spelling, Grammar), Social Studies and Religion
Assessed student performance through anecdotal records, student-teacher conferencing, peer evaluation, self-evaluation, checklists, and student portfolios
Developed and implemented 3rd and 4th grade Foreign Language curriculum (Spanish) 
Piloted novel writing workshop through Junior Writers’ National Novel Writing Month (NaNoWriMo)
Project Coordinator for Scholastic Kids Are Authors Program 2007 Contest in writing workshop

elementary teacher/marketing copywriter/writer and children's author

Pia Villanueva-Pulido

Pia Villanueva-Pulido is a published freelance writer, children’s author, ELAR teacher. She also specializes in teaching creative writing instruction, Language Arts and Junior Writers’ Workshops for the intermediate, middle school, and high school preparation levels.

Together with her husband, music producer/songwriter Michael Pulido, they have written The River of Imagination, a children’s picture book collection and CD series in simple lyrical language that school-aged children will easily enjoy.

 Blue Dragonfly, the first of its series, launched in her spring school production, Spring Fever 2009: Concert Recital presented by Timidsoul Productions. For many years, Mr. and Mrs. Pulido have successfully used her seven stories from the River of Imagination as her “platform for creative thinking” to meet the standards-based curriculum. 

She believes in encouraging her students to embrace their creative inspiration in the form of reading, writing, music, and drawing. What better way to inspire them than to teach by example!

Elementary School Teacher

Fossil

3 years 1 month)
 •	Held position at Fossil as Web Marketing Coordinator for the ecommerce division working with private label brands such as Armani, Diesel, and Philippe Starck
•	Wrote and edited creative copy for all electronic newsletters and e-commerce marketing campaigns
•	Developed and updated content for corporate communications articles on the Intranet
•	Duties included: ad copy, product descriptions, communications between artists and developers,

Web Marketing Copywriter/Merchandiser

Fannie Mae

Communications Intern

Pia is a multiple award-winning educator, a published writer, and entrepreneur. 

Together with her husband, music producer/songwriter Michael Pulido, they wrote and published The River of Imagination, a children’s picture book collection with multimedia features in 2007. 

As a result of writing, publishing, and selling their own picture books, they launched M&P Creative, a husband and wife business partnership dedicated to helping others monetize their own products and services (books, songs, music videos, small business campaigns, etc) through content strategy and business development.

In August 2022 she founded @Texapinay, a brand that strives to build a multiculturally inclusive place of belonging for the historically underrepresented.

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Pia Villanueva-Pulido

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The Battle

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Pia Villanueva-Pulido

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Parry Headrick's LinkedIn Performance

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