Parry Headrick

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I’m founder of Crackle PR, a b2b tech public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B sector. 

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. Text me if you need tech PR: 415.246.8486.

Founder 

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

My LinkedIn feed is filled with copywriters desperate to find work. 

People say AI can’t replace human writing. 

Most folks say they use AI for ideation, feedback, etc, but not to actually *do the writing*. 

Maybe. 

But I’m seeing so much terribly boring, formulaic, insipid marketing copy and LinkedIn posts that I’m thinking the correlation is real:

Human writers are losing jobs to AI. 

We just aren’t admitting it yet because it feels icky to say. 

But I’ll die on this hill: 

Strong writing is now—and will always be—the number one trait I look for when hiring for my team. 

Because great writing is a massive differentiator in AI’s sea of sameness. 

Don’t sleep on the humans. 

This is the way ✊

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

💥 We don’t know if the economy is about to tank. 

But we do know this: 

PR isn’t a “nice to have” that can be cut to save costs any more. 🔪

Not this time. 

As CEO Gregory Galant of Muck Rack  correctly notes, PR is no longer just “brand-building”: 

It’s a performance channel. 

Large Language Models like ChatGPT heavily favor *earned media* in their answers to your questions. 

👇







Helllloooo, PR 👋


Vroom vroom 

🏎️💨

This is the way ✊

👋 PR pros: Don’t sleep on earning niche/industry coverage for clients. 

And this part is important AF:

All LLMs like ChatGPT and Claude, *do not cite earned media equally*. 

To wit: According to a study by Muck Rack, ChatGPT tends to cite large, mainstream publications in its answers. 

Meanwhile, Claude favors: 

-smaller pubs
-niche trade outlets 
-specialized media sources  

That’s a HUGE distinction. 

Another key point, according to Muck Rack: Claude defines “recency” differently

“ChatGPT, Google Gemini and Claude all have a bias toward recent content.

But the way they define ‘recent’ differs:

Claude has a citation sweet spot in the past 10 weeks, whereas ChatGPT shows a sharp citation drop-off after about one week. 

If ChatGPT rewards immediate visibility, Claude rewards sustained relevance…

For PR teams, this suggests:

✔️Coverage doesn’t “expire” as quickly in Claude’s ecosystem

✔️Stories published 2-4 weeks ago still have a strong influence

✔️A consistent drumbeat of earned media over several weeks may have a different impact compared to one big moment,” Muck Rack says. 

One thing is clear: earned media is more important than ever as LLMs gain prominence over traditional SEO. 

Final thought: 

**It’s critical for marketing & PR partners to use actionable, fluid data to win the visibility game over the long haul. 

Hat tip to Muck Rack for keeping it real ✌️

This is the way ✊

🚨 DON’T: Hire a PR agency if you don’t have the time or resources to truly partner with them. 

DO: Hire a PR agency when you prioritize it as a key business driver. 

Because it is. 

Especially now, when LLMs heavily cite *earned media* in their answers to “which company has the best ______?”

But PR agencies can’t do it alone.

You’ve gotta put skin in the game. 

This is the way ✊

👇

That feeling when Gartner predicts budgets for PR and earned media will 2x by 2027 as LLMs replace tratitional search☺️ 

This is the way ✊

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Robin Daniels

Chief Business Officer @ Zensai #HumanSuccess & #AI | 3xCMO | 2.5xIPOs 😆 | Ex @Salesforce @WeWork @LinkedIn @Box @Matterport | LinkedIn Top Voice | Creator of Epic Teams | Dad | Runner | Made in Denmark 🇩🇰

Hi, I'm Robin Daniels, The James Bond of B2B, at least according to one legenday VC 😆

I'm an experienced executive focused on growth, marketing, GTM, product innovation, and leadership development to deliver epic results through ground-breaking, fun, and highly differentiated activities, while empowering people and teams to do the best work of their lives. 

I'm Chief Business Officer for Zensai (zensai.com) - where I run Product, Marketing, Partnerships, and GTM.

Throughout my career I've held executive leadership roles in high growth companies of all sizes, including Matterport (IPO) WeWork (near IPO), Salesforce, LinkedIn, Box (IPO), Veritas, and Vera (acquired).

My areas of expertise include growth strategy, product innovation, marketing, product marketing communications and media, GTM strategies, org design, leadership development, innovation management, mergers & acquisitions, top-level leadership, category-creation, brand building, public speaking, and sales transformation.

Here's more about my life story and journey during the last two decades: https://www.linkedin.com/pulse/roadmap-life-love-happiness-robin-daniels/

I spent over 20 years in the US and UK, but I'm from Copenhagen, Denmark and an avid runner and movie nerd.

Founding Member & Advisor

byFounders is an early stage venture fund actively investing in tech startups across the Nordics and Baltics. Made up of some of the region's most accomplished entrepreneurs (Zendesk, Unity, Skype, and more), the byFounders Collective invests in and supports the next generation of globally ambitious founders. I help byFounders portfolio companies with deal sourcing, go-to-market strategy, business development, and fundraising advice.

AI usage in our Learn365 platform has gone up 172% year over year to help our customers learn in the flow of work 🚀 

Our customers are seeing more engaged employees with personalized AI-powered learning paths that we made so every person can experience growth, development, and momentum in their lives in a way that's perfect for them.

Super excited to see Fosway Group, David Wilson and Fiona Leteney recognize how much love, innovation, and focus we put into delivering a platform that our customers love 💙 

Thank you for the partnership and the recognition. I know everyone at Zensai appreciates this 🙏 

Onwards and upwards!

Studied and trusted by EMEA’s learning leaders, the 2026 9-Grid™ for Learning Systems is out today. 

The research shows that the market is growing but uncertainty and complexity remain; nevertheless, vendors are continuing to focus on AI-enabled functionality.

Revealing the market and solution trends in the learning systems market, the 2026 9-Grid™ report shows that:

- While AI is the top priority for the coming year – alongside skills, according to Digital Learning Realities 2025 – staples such as compliance and regulatory training are still critically important but have ceded the spotlight to AI due to the market-wide effectiveness of their delivery in modern learning. 
- The proliferation of AI sees face-to-face, cohort-based learning achieve premium status, with the research noting that “…leadership judgement, surgical precision, craftsmanship, [and] complex negotiation” remain capabilities that need observation and social interaction.

Fiona Leteney, Senior Analyst at Fosway Group, commented on the report’s learning experience insight: "It’s official: The LXP as a standalone category of learning system is finally behind us. Organisations still care deeply about the learning experience, but what used to be differentiators like personalised recommendations, intuitive UX, seamless content access, are now baseline expectations. AI is accelerating this shift, and even potentially transforming the traditional ‘Netflix style’ front door of learning into adaptive, conversational experiences where AI coaches and tutors guide learners in real time."

Myself and Fiona Leteney will take questions on the research in a live online ‘Ask the Analyst’ session on 19 March 2026 at 3pm GMT. Register for your free place here.

There are other market analysis models, but there’s only one 9-Grid™. Examine it today to accelerate your buying knowledge.

The links can be found in the comments below.

#Learning #LearningSystems #AI

Thanks for the great conversation about purpose, sleep, exercise, and happiness. I loved it Eric Bomyea - keep doing awesome work.

Podcaster | B2B Brand Director | Yoga Instructor

You don’t need a perfect sleep routine. You need portable anchors.

You already know the sleep science: 

Same bedtime. 
Same wake time. 
Dark room. 
No screens. 
Total consistency.

But your life moves.

Travel. 
Clients. 
Team dinners.
New beds. 
Different time zones.

So when the routine breaks, you feel behind.

In my conversation with Robin Daniels, he shared two anchors he protects wherever he is:

Sleep as a priority — even when it’s imperfect.
Daily physical regulation — move the stress out.

Two commitments that can travel with you. That reframed how I think about living dynamically, not perfectly. 

If your day goes sideways tomorrow, what would you still protect?

https://lnkd.in/gjpvNeF9

Open video: Stop Chasing Perfect. Lead a Dynamic Life (Without Burning Out) | Robin Daniels on youtube.com

Stop Chasing Perfect. Lead a Dynamic Life (Without Burning Out) | Robin Daniels

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