Marketing @ KlientBoost - The Performance Marketing Agency

Struggling to make your paid ads profitable? I can help.

I've generated $50M+ pipeline (& counting) for B2B Tech and SaaS companies through content marketing, paid search, and paid social demand generation and GTM strategies.

"We've never been able to make paid ads work for us." — common feedback from happy B2B clients.

Some of the leading minds in B2B follow my content for fresh LinkedIn and Google Ads growth recipes.

Right now, I'm leading marketing @ KlientBoost to add $250K MRR using the exact same strategies, principles, & processes we roll out for clients.

Here's how we can help you: 
- Done for you marketing—starts with a free marketing plan
- Fresh growth recipes to your inbox—klientboost.com/kitchen
- Follow me on LinkedIn to learn the latest winning B2B strategies

Got a burning question about B2B paid ads? My inbox is always open too.

LFGTM 🤘

Patrick Cumming

Two years ago, I'd drop a carousel on LinkedIn and get 300+ new ICP followers.

Last week, I posted what might be my most valuable carousel yet and got <50 followers.

LinkedIn is officially pay to play.

The bad news: Organic growth and lead gen just got harder.

The good news: You can stop chasing viral posts. Write for your audience knowing you'll promote it later.

Here's how I'm adapting my approach to the new age of LinkedIn "pay-to-play" social selling:

1. Create a list of the most common pain points your target audience is facing and add it to a spreadsheet.

2. For each pain point, summarize your POV on the problem and the solution you provide to solve that problem. Add these into new columns.

3. Aim for 7-10 common pain points. I call these category entry points. They're the problems your audience faces that move them from out-market to in-market.

4. Write 1-2 posts per pain point. This gives you 10-15 posts targeting your ICP with content that actually matters to them.

5. Publish 1 post per day over the next 2 weeks. Let them build organic engagement for 48-72 hours before promoting.

6. Before you hit publish, add a P.S. section at the end of each post with a short description of your main offer and a link to the offer page. Keep it simple and relevant to the pain point you just addressed.

7. Promote every post as a thought-leader ad. Now, you can push these posts to the exact audience you're trying to reach. Let your in-platform attribution data tell you what is and isn't working, not the organic algo.

I've been piloting this approach for ~30 days to a B2B SaaS audience and we're already seeing a lift in qualified inbound.

We're spending ~50% less to do it too.

If you're only relying on organic reach, you're leaving 90% of your ICP on the table.

The new play isn't groundbreaking, but it works.

It's what we should've been doing all along: understand your audience, write what they need to hear, and distribute it where they actually are.

And if you're serious about making LinkedIn a predictable revenue channel in 2025, you should be testing it.

Who's in?

Here's a fast and dirty way to estimate your optimal 2026 marketing budget, best suited to $1M-20M ARR B2Bs prioritizing demand capture and in-market audiences:

How to Calculate (and Sell) Your 2026 Marketing Budget

I was totally wrong about LinkedIn thought-leader ads.

For most of 2025, I told my followers to only promote organic posts that hit 100+ engagements.

It made sense. Until the algo changed and killed organic reach overnight.

Posts I knew my audience would usually love started getting <50 engagements.

I didn't trust the algorithm to tell me what's good anymore.

So I made a bet that felt risky: stop chasing engagement. Only write content solving marketing-related pain points for our priority ICP.

Marketing leaders at $10-100M ARR B2B SaaS companies.

I knew engagement would tank. I didn't care. I'd put paid behind everything anyway.

Here's what happened when I tested it last month:

Post with <50 organic engagements:
- 14s+ dwell time
- 4.6% CTR

Post with 100+ organic engagements:
- 12s dwell time
- 2.8% CTR

The post the algorithm ignored performed 64% better with paid spend.

This pattern repeated across multiple posts. The data was clear.

Organic engagement is a vanity metric. Paid performance is the only metric that matters because it tells you what your true ICP thinks of your content. That's all that matters.

Here's the new thought-leader ad flywheel I recommend for B2Bs who want more LinkedIn Ads pipeline:

1. Pull transcripts from every first-touch call of closed deals in the last 12 months

2. Identify the 5-7 pain points that come up repeatedly

3. Write thought-leader posts addressing each pain point using PAS or AIDA frameworks

4. Let posts sit for 48-72 hours, then add a soft CTA with a URL

5. Move every post to your thought-leader campaign regardless of organic performance

6. Analyze paid metrics only: dwell time, CTR, and inbound volume

7. Double down on what's working in paid, not what performed organically

We're already tracking a 60% increase in B2B SaaS SQLs vs the previous 2 months.

During November. One of the quietest months of the year.

The takeaway isn't that organic is dead. You can still win there.

But LinkedIn is aggressively moving to pay-to-play.

Stop optimizing for the algorithm. Start optimizing for your ICP.

Better to adopt this now before everyone else does and the law of shitty click throughs catches up.

Every new marketing trend is "the one"... Until it flops.

Work with an agency that doesn't believe in shiny objects—only incredibly well executed marketing.

Here's a no-BS framework to generate more SQLs with LinkedIn Ads, best suited to B2B SaaS companies tired of optimizing for a funnel that doesn't match how buyers actually buy:

The 4-Step Demand Gen Strategy To Increase SQLs

If I was a Head of Marketing at a $50M ARR B2B SaaS expanding into a new market, this is the exact 6-step paid ads play I'd run:

1. Use Ahrefs to analyze in-market category keyword volume in your new market. High volume means launch Google Ads first. Low volume means start with a LinkedIn demand generation play.

2. For Google Ads: Calculate budget by multiplying avg. CPC by clicks needed to hit your demo target using current demo form conversion rates from paid search.

3. For LinkedIn: Build your target segment and calculate budget to hit 80%+ reach and 10+ frequency over 90 days using cost per 1,000 member accounts reached benchmarks.

4. If budget is too tight, shrink your audience. Pick one job title or industry to saturate first. Add new segments incrementally as more budget opens up.

5. Start with creative that's already working in existing regions. Pain points rarely vary much by geography anyway. Scale what performs in the new market. Pause what worked elsewhere but fails here. Test 2-3 new creative angles per month.

6. If you're not seeing booked demos within 2 weeks, targeting is broken. Switch from native targeting to a company account list. Turn off audience expansion. Exclude any job titles who don't fill out demo forms based on historic data.

I ran this exact play for a 5-figure ACV B2B SaaS last year and pipeline was higher in Q4 than any other quarter that year.

That's pretty rare for most B2B companies that aren't in hyper-growth.

Expanding into new markets can feel daunting, but it's actually fairly straightforward when you approach it with data-driven performance marketing principles instead of guessing your way through it.

Who's testing this out in 2026?

—

P.S. Struggling to hit your paid ads pipeline targets? Have a KlientBoost - The Performance Marketing Agency Growth Strategist build your free marketing plan with proven new tactics like this one. It's fully personalized to your audience, industry, and goals.

Hit the link to request yours: https://lnkd.in/ediU_-Ru

Nobody really shares the brutal reality of day-to-day marketing on LinkedIn. 

I admit I'm part of the problem because I share as many wins as possible. It's good for business, okay?

But, reflecting on the last 12 months in this role, it wasn't always easy or pretty.

Here are the 5 biggest and scariest mistakes I made (typos not included). Hopefully there's a few lessons in there for you too:

1. Pulled $10K from Google Ads in April and tanked pipeline. Based on lift analysis, I estimate non-brand Google is driving ~50% more inbound than we can track. You have to validate attribution data with incrementality testing. Tracking alone isn't reliable.

2. Fumbled the KlientBoost Kitchen launch. I thought if content was world-class it would grow itself. Big mistake. As soon as I started promoting it regularly (thanks Kimberlee Meier), views and downloads went up 20X. Btw, don't be afraid to post links, it does work.

3. Didn't set any clear output goals. My logic was if we hire great people, output will sort itself out. The opposite happened. Nobody knew what to prioritise so we worked on 1,000 ideas but didn't ship enough in Q3. We're now aligned on output goals and are shipping more than ever.

4. Didn't act on research fast enough. We interviewed 182 marketing leaders in May and didn't synthesise it into content ideas until November. We're already seeing an increase in LinkedIn-sourced SQLs in Q4 since framing content around the findings. 

5. Could have pushed LinkedIn Ads ROI higher with segmentation. We went broad because most target industries have overlapping category entry points. But, we've realised it's SUPER important for prospects to feel like we get their biz and industry. Segmented campaigns are the best way to show them we do.

6. Spent $8K sponsoring a newsletter and FORGOT TO ADD THE UTM CODE. Seriously, who does that? It was super annoying because we had a HUGE incremental lift in SQLs but I couldn't attribute ANY of it directly back to the newsletter. That would have been EXTRA, important proof.

I'd be lying if I said it was always easy to shake off the mistakes. 

There were moments where it made me question if I was any good or what business I had posting about how to do marketing when I can't get it right day-to-day myself.

But, the truth is, the mistakes ARE part of the process. And, if you're trying to push boundaries, like we are, they're unavoidable.

Just gotta make sure you're always reflecting, learning, and adapting.

🤘

If I listened to what everybody says on LinkedIn, I'd have killed ads that generate the most pipeline.

Our best performing ads break every rule "experts" on here preach:

- Overused "If I was an [insert job title]" hooks
- Multiple em-dashes throughout the copy
- Direct sales CTAs to cold audiences

All things everybody says not to do.

Yet these ads drive more influenced pipeline and revenue than any other format we've tested.

(And only take 15 mins to write too by the way 😉)

The disconnect is real. LinkedIn's loudest voices optimise for engagement and vanity metrics. But engagement doesn't pay the bills. Revenue does.

Most advice you see is based on what performs well in the feed, not what actually converts prospects into customers. There's a massive difference.

This is why data-driven decisions matter more than popular opinion. Test what the crowd says doesn't work. Track it against pipeline, not likes or comments.

You'll be surprised how often the "wrong" approach is exactly what your B2B needs.

Stop letting the loud minority dictate your strategy. Let your pipeline data do the talking instead.

graphical user interface, text, application, email

The traditional funnel framework is broken.

TOFU, MOFU, BOFU assumes buyers move in a straight line.

They don't.

So I stopped forcing campaigns into funnel stages and started building around real buyer behaviour instead.

Now I run two campaign types that match how B2B buyers actually behave:

1. Demand generation campaigns target our entire target audience.

These campaigns have 2 goals:

- Attract in-market buyers in our audience
- Build recall with out-market prospects

Both goals can easily be achieved with the same ad providing it:

- Agitates a painful problem
- Highlights a desired outcome
- Shows a point of differentiation
- Positions your product as the solution

This will only work if you're hitting:

- 80%+ audience penetration
- 10+ frequency

And use strategic messaging backed by data.

That means talking about what your audience is needs to hear.

Not what you want to say.

2. Demand capture campaigns increase ad frequency for in-market buyers.

These campaigns exist to:

- Increase recall with in-market buyers
- Overcome objections
- Generate revenue

Here's how we build them:

Generic retargeting is out.

We only target high-intent behaviors:

- Service pages, pricing pages, offer pages.
- AI-driven intent signals from Dreamdata

Finally, we add strict audience filters to block poor-fit prospects from wasting budget.

We don't exclude active pipeline from targeting either.

We keep reinforcing why we're the right choice until the deal closes.

Because they're not won until they're won.

Funnel stages work great if buyers follow a script.

But they don't.

So we stopped marketing to a model and started marketing to reality.

P.S. I'm running a webinar tomorrow at 10 AM ET / 3 PM GMT walking through this new approach to LinkedIn Ads. Here's the link to sign up: https://lnkd.in/eVwT2E4E

Last year, a client and I hit a wall that made no sense.

We were running LinkedIn Ads to a high-value audience segment. We did everything by the book:

- Matched budget to audience size
- Consolidated campaigns
- Optimized for reach
- World-class creative
- Ran experiments to drive CPM down

But we couldn't push audience penetration past 60%.

That meant 40% of our target decision makers weren't seeing our ads.

It was driving me insane until I realized what was actually happening.

That 40% we couldn't reach weren't actually active on LinkedIn.

So I came to the next call with the fix: expand to Meta Ads.

But it wouldn't work with native targeting, so we needed a different playbook.

Here's what I recommended:

1. Use a 3rd party audience tool to get LinkedIn-level targeting precision on Meta Ads (we use Primer for this).

2. Take any wasted LinkedIn Ads budget and put into Meta Ads. CPMs are cheaper so you probably won't need additional budget.

3. Launch with the top 5 creative from your LinkedIn Ads campaigns. Those are the ads with the highest CTRs, dwell times, and CVRs to pipeline.

We're now recommending that same strategy to all of our clients who've plateaued on LinkedIn Ads.

The best part is you're not restricted to Meta Ads either.

You can take that same audience and target them on Google, Reddit, or YouTube, depending on where your audience is most active.

Next Wednesday, I'm running a 30-minute LinkedIn Live with Primer Co-Founder Keith Putnam-Delaney covering 7 new strategies like this to generate B2B pipeline from B2C channels.

Here's the link to sign up: https://lnkd.in/ebftE7nC

Customer interviews are overrated.

There, I said it.

Most marketers treat them like gospel. But here's what they actually tell you: why existing customers love your product.

That's useful. But it's not the data you need to 10X performance.

Because your customers aren't your prospects.

Your prospects are still in pain. They're still searching. They haven't bought yet.

And that's the mindset you need to understand if you want your ads to drive serious pipeline.

So where do you find it?

First sales call transcripts.

Not the second or third call. The FIRST one.

This is where prospects tell you exactly why they showed up and what they're hoping you'll solve.

Here's a workflow we use to mine that data:

1. Extract a call summary from every first sales call
2. Export the data to ChatGPT (or your fav AI tool)
3. Assess the top 5-7 pains, gains, and jobs to be done
4. Use their exact words to build ad content

We rolled this out for a new campaign targeting B2B SaaS marketing leaders.

We're already seeing a 40% lift in B2B SaaS SQLs vs the previous 2 months.

No extra budget. Just tighter messaging based on what prospects actually care about before they buy.

The best part? This is way more accessible than running 50 customer interviews.

You're already recording sales calls. The data is sitting there waiting for you to use it.

Start mining it today and watch your messaging shift from generic to impossible to ignore.

The biggest myth in marketing is that it takes time.

That's a cope for ineffective marketing.

I put this to the test last month to prove it doesn't take time to make marketing work.

Here's what I did:

- Pulled a list of cold B2B SaaS accounts from Clay
- Created thought-leader ads ONLY targeting them
- Each ad showed how to solve one of the 7 most common pain points SaaS marketing leaders come to us for
- Calculated budget needed to reach 80% audience penetration and 10 frequency in 30 days
- Hammered the cold accounts with highly relevant ads for 30 days

I just ran the analysis and the results were even better than I expected.

7 accounts booked high-intent calls and every single one became an SQL after qualification.

100% conversion rate to SQL.

50% lift in B2B SQLs vs September and October.

Cost/SQL was $925, which was ~40% lower than our typical LinkedIn Ads Cost/SQL.

The CPMs were WAY higher than I expected, so we didn't even hit the audience penetration and frequency goals I wanted. We finished on 60% audience penetration and 6 frequency.

Imagine what we could have done if we had.

The bottom line is that 5% of your audience is in-market and it's almost impossible for you to know who.

When you optimize for this fact and saturate your entire target audience with high frequency you WILL convert cold prospects to booked calls and demos within 30 days.

No nurturing required. No funnels required. No warming required.

Last year, a $1B+ B2B brought us in to run LinkedIn Ads to 200+ high-value target accounts.

We were optimising for clicks and conversions but no matter what we did, we couldn't reach more than 50% of our target accounts.

I pitched them something risky:

Stop optimising for clicks and conversions. Start optimising for reach.

This was considered bad practice on paid social. But, I had a hunch that the algo was prioritising distribution to the most active users. That meant 50% of our audience weren't seeing ads.

I also had a feeling the algo didn't understand the audience well enough to know who was most likely to click. If we ran this strategy we'd not only reach more accounts, but CTR would at least stay the same.

We ran a quick pilot A/B test and results were promising: 14% lower CPM meant we reached more accounts and no change in CTR.

We rolled out the strategy across the account.

3 months later and we'd reached 98% of those 200+ target accounts AND increased CTR from 0.5% to 2%+.

Even better results than we expected. No extra budget needed.

Here's why it worked:

1. We calculated budget using real CPM data so we knew we had enough to reach 80% of our audience with 10+ frequency every 90 days.

2. We promoted product-led content that tackled key pain points target decision makers faced that made them more likely to click.

3. Using the awareness objective set to optimise reach meant we could force the algorithm to push content to more accounts.

4. Because we understood our audience better than the algorithm we created content that increased CTR without needing to optimise for clicks and limit reach.

We're now using a similar process on our own account to reach 80%+ of our audience with 4%+ CTRs.

It wasn't just a one off win. 

It's a repeatable framework any B2B can apply to reach more accounts and generate more pipeline with LinkedIn Ads.

Next Wednesday at 10AM ET / 4PM CET, I'm teaching you the full playbook in a 1-hour LinkedIn live session with Dreamdata CMO Steffen Hedebrandt.

Sign up using the link in the comments 👇

I've shared a new LinkedIn Ads playbook every week in Q4 to help B2B SaaS companies hit their demo targets.

I'm 100% confident the playbooks work. But they'll still fail for many companies that try them.

Not because the steps are wrong. Because the creative is weak.

Here are 7 principles for creating strong ad creatives that drive more booked demos:

1. One message per ad. Don't cram every feature and benefit into one creative. 7 ads with 1 message > 1 ad with 7 messages.

2. Lead with the pain, finish with the gain. People are 10X more motivated to avoid pain than chase gain, so hook with the problem they're running from.

3. Always relate ads back to your product. That's how you build recall so prospects remember you when they're ready to buy.

4. Clear beats clever. If your ad takes more than 3 seconds to understand, it will fail. Leave no doubt about how you can help.

5. Call out the ICP in the hook. This makes sure users know the ad is for them. That gets more of the right eyes on your content.

6. Add a sales CTA at the end. If your content is valuable, prospects won't mind a soft sales message. This works even on cold audiences.

7. Write what your audience wants to hear, not what you want to say. For example, my audience cares about pipeline, so I write about pipeline.

Most companies blame the playbook when campaigns don't work.

But the playbook usually isn't broken. The creative is.

Fix the creative first. Then suddenly the playbooks start working like they're meant to.

I just finished analyzing our 2025 LinkedIn Ads performance.

We spent ~$190K to generate ~$2.5M ARR and ~13X ROAS.

In 2026, I think we can do even better. Here's how I'm restructuring the account based on what worked and what didn't.

Demand Generation

I'm cutting single image ads completely. The avg. CAC was $4.1K which is way too high.

We put the same spend into ungated document ads and got a $1K CAC. I'm pushing 40% of our 2026 budget into these.

Thought Leader Ads and CTV Ads had ~$1.7K CAC so I will put the remaining budget into those formats.

All 3 campaigns used content heavily focussed on showing prospects we could solve painful problems. We knew what pain points to address because we pulled them from 100s of sales call transcripts.

Do not guess this step.

Demand Capture

The same single image ads that didn't work for demand generation worked insanely well here. We had a $58 in-platform CAC.

I suspect you can get away with single images more when prospects are already bought-in.

Outcome-related content worked better here than case studies or testimonials. The ads simply showed prospects avg. ROI lift we get and the % of clients who hit their agreed goals with us.

I will push 60% of retargeting budget here.

Spotlight ads had a $40 in-platform CAC so we will continue to run these. You can get high audience penetration and frequency on these for very little budget, so I'll push 10% of budget here.

Video case studies had a $150 CAC, so I will put the remaining 30% of budget here.

2026 Experiments

I want to test more conversation ads variations in the demand capture layer. We booked a lot of calls from these in demand generation, but conversion rate to closed/won was pretty much non-existent.

I also tried multiple tactics for promoting webinars and nothing has really worked yet either. So, that's another problem I want to solve for.

We saw a very strong correlation between increased LinkedIn spend and increased pipeline numbers. We had the most pipeline in Q1 and Q3 when we spent the most on LinkedIn. And the least amount of pipeline in Q2 and Q4 when we spent the least.

Most B2Bs in the $10-100M range are terrified to run thought-leader ads, CTV, and ungated documents.

Which is exactly why these campaigns crush it.

CPMs are WAY lower for native formats that prospects actually enjoy consuming. You get premium inventory for a fraction of the price of expensive inventory that doesn't work.

If you're unsure how to evolve your LinkedIn Ads in 2026, this structure is your best starting point.

A few weeks ago I posted a LinkedIn Ads strategy to generate more qualified demos for B2B SaaS companies.

I was so confident in it, I launched it on our own account to prove it works.

After 30 days, the results are in:

- 1 closed deal
- 13 high-intent, qualified leads that booked calls with sales

More of those will turn to SQLs this month after they book follow-up calls (usually a 1-2 week lag).

And LinkedIn underreports actual influence. So that's low-balling it.

This strategy was not complicated. It took less than 2 hours total to set up.

If you want to emulate it, here's what you need to do:

1. Build an account list you can fully saturate with your budget

2. Create 7-10 thought-leader ads teaching prospects how to solve painful problems

3. Add a URL that sends in-market users to a demo or book a call page

4. Set campaign objective to awareness and optimize for reach with a 7 freq cap

5. After week 1, kill ads with low landing page CTR and create more posts similar to those with high CTR

It took me around 90 mins to write the posts and around 30 to set up the campaign.

But here's the big caveat.

This strategy will NOT work if the content quality is vague, low-relevance, and disconnected from the problem you solve.

This worked for us because I built the posts around pain points we discovered after interviewing nearly 200 ICP prospects and analyzing hundreds more sales calls.

You can emulate the settings, but if you skip that step, this strategy WILL fail.

But if you get it right, you might find you're back on track to hit those tough Q4 demo targets.

Who's testing this?

CPM is a vanity metric. Track cost per 1,000 member accounts reached if you want more pipeline.

CPM measures impressions. Not unique accounts. You could be hammering the same people over and over while missing new in-market buyers.

I've seen this play out in our LinkedIn Ads account:

Campaign A: $69 CPM, $102 cost per 1,000 accounts reached
Campaign B: $52 CPM, $250 cost per 1,000 accounts reached

Campaign A also had an 4X higher conversion rate to pipeline.

Lower CPM doesn't always mean better reach. It often means wasted frequency.

Here's how to check yours:

1. Go to columns
2. Select delivery
3. Scroll all the way right

CPM and cost per 1,000 member accounts sit next to each other.

4. Sort by lowest cost per 1,000 accounts
5. Cross-check conversion rates to pipeline

If your low cost per 1,000 accounts reached also have higher pipeline conversion rates, kill the "cheap CPM" ones and reallocate budget.

It's not gonna transform pipeline overnight.

But making small optimizations like that over the next 90 days will make it a whole lot healthier.

Musemind Digital Agency

Musemind is a research-driven UI/UX Design agency.
We're a team of fantastic product designers, visual designers, and Motion designers, creating stunning digital experiences for businesses and organizations.

Our clients included Microsoft, Salesforce, Indeed, Panther, Motley Fool, Peel, etc.

What we do:
- Digital products design used by millions of users
- World-class user experiences
- Modern websites that tell your brand's story

Our expertise:: Ul/UX Design, Product Design, Saas Design, Mobile App Design, Web Design, Interaction Design, User research, User testing, Prototyping, and Front-end development.

What do I do at musemind?
- New business and client partnership
- Architect of high-performing teams
- Design products for clients
- Multi-platform and device design
- Creative direction

Want to work with us?
Email me - fahad@musemind.agency

Founder, Managing Director & COO

orangetoolz.com

Sr. Product Designer

Arena Phone Bd Ltd

Senior Product Designer

Product Designer & UX Researcher

ICT Division

As an Advanced UX/UI Training Coach. I started conducting Advanced UX/UI Training for Game App Development (ICT Division), Dhaka, Bangladesh. With 5+ years of professional UX experience, I empower my students to learn:

Hands-on exercises designed to teach them real-world research, design, and testing techniques that they can apply to their daily UX work. The following Advanced UX/UI Traning activities will be based on case studies directly relevant to their industry.

Advanced UX/UI Training Coach

Invogue Software Limited

UX/UI Designer (Remote)

ITcroc

Front End Developer & UI Designer 

Co-Founder & Global Design Director @ Musemind - Building the Next-gen UX Design Agency | AR, VR, MR Enthusiast 🧠

Artist by heart, designer by soul, and entrepreneur by choice. 🚀

I am the Founder and Global Design Director of Musemind, a research-driven design studio that is restructuring the way we think about the digital experience. 

The Short Story:

From two people working out of a garage, today, Musemind is 40+ people strong with offices worldwide. Our design studio has created a meaningful impact on millions of people’s lives. Along the way, to reaffirm our impact, our work has garnered national and international recognition and awards. 

The Long Game:

From the very beginning, art has been a part of my life, and today, after 10+ years of dedicating my life to design, I can confidently say that it has made me who I am.

My passion lies in spreading the word for effective design and communication, and to this effect, some of the things that keep me going are 
 - Musemind and its growing global presence.
 - Mentoring startups who believe in the power of design.
 - Mentoring young designers who aspire to change the world through design. 
 - To prove to the world that the dominant left and right brain concept is a myth, designers can code and coders can design. 
 - Keeping my body and mind fit, engaged and creative. 
 - Approaching each and every day as a student, never stop learning is my mantra.

To ensure a balanced and creative mindset, I prioritize maintaining a fit and engaged body and mind. Every day, I approach life as a student, embracing a mantra of never-ending learning.

In summary, I am Fahad Ibn Sayeed, the Founder and Design Director of Musemind Design Agency. I am driven by a passion for art, design, and entrepreneurship, with a mission to redefine the digital experience through research-backed design.

Ready to Work Together?

If you're looking for a design partner who goes beyond the ordinary, let's chat! 

We've helped brands win big, and we're excited to see what we can achieve together.

Connect with me at:
Email: hello@musemind.agency
Website: http://musemind.agency

Let's turn your design dreams into reality!

Fahad Ibn Sayeed

Skip the 10-year wait. Start designing like a senior now.

Here’s exactly how to level up your work fast. 👇

Most designers think they need years of experience to look senior.
But the truth is simple: your thinking makes you senior,  not your title.

Here are the 8 habits that make your design feel junior 

(and how to fix them):

1️⃣ Your content isn’t clear
Stop using fancy words.
Make your message simple.
Guide the user clearly to the next step.

2️⃣ You design first, think later
Plan the message before you open Figma.
Good design starts with clarity, not layouts.

3️⃣ You don’t write with empathy
Design for your users, not for yourself.
Answer their questions before they ask.

4️⃣ Your designs don’t drive action
Vague buttons = confused users.
Clear actions = smooth flow.

5️⃣ You add more instead of removing noise
Senior designers simplify.
Remove clutter, remove friction, remove confusion.

6️⃣ Your microcopy isn’t helping
Error messages, tooltips, labels, they must guide.
Cool words don’t convert. Clear words do.

7️⃣ Your design isn’t easy to scan
No hierarchy = lost users.
Make the path obvious.

8️⃣ You’re not consistent across screens
Inconsistent labels increase cognitive load.
Match patterns, reduce friction, build trust.
Save this so you don’t forget these senior-level habits.

P.S. Share this with a designer who wants to level up.

Co-Founder and COO @ Musemind - Global Leading UX UI Design Agency | 350++ Happy Clients Worldwide → $4.5B Revenue impacted | UX - Business Consultant | WE'RE HIRING**

AI is eliminating the bad ones, but the real question is,

Which category are you in?

Let’s get real for a second.

People have been saying
“AI will replace designers”
for three years.

It hasn’t happened, and it won’t.

What is happening is a brutal market divide.

Designers who only do pixels?
Those roles are disappearing.

Designers who think strategically?
Their value just doubled.

Here is the actual shift:

Before AI
60 percent execution
40 percent thinking

After AI
10 percent execution
90 percent thinking

There is no mediocre designer economy anymore.
You are either strategic or obsolete.

The three types of designers emerging:

1️⃣ Execution Designers
“I build pixel-perfect designs.”
AI does it better, faster, cheaper
Salary trend: ↓

2️⃣ Tool Users
“I use AI to speed up my work.”
Good, but not enough
Salary trend: →

3️⃣ Strategic Thinkers
“I define what should be built, AI helps me execute.”
AI enables them, it does not replace them
Salary trend: ↑↑↑

What to do starting today:

→ Identify three boring tasks you do every day.
→ Give them to AI.
→ Use that freed time for strategy.
→ Ask better questions.
→ Measure the impact.

In ninety days, you will be worth twice what you were.

P.S. Which category are you in?
Execution | Tool User | Strategic Thinker 👇

Redesigns don’t fail because of design.
They fail because teams redesign the wrong thing, here's why 👇

Most designers just change the colors.
Move a few buttons.
Add nicer visuals.

But that’s not what your redesign required!

So your design is; 
→ Not clearer.
→ Not faster.
→ Not better for users.

Real redesigns do one thing:
They fix the experience.

Because users don’t drop off.
They leave when things feel hard.

Real UX teams:
✓ Don’t decorate. They simplify.
✓ Don’t guess. They remove friction.
✓ Don’t add features. They give control.

If your product feels messy or confusing, 
this one’s for you.

I broke down the 4 redesign tips 
we used to rebuild Rivertel’s experience
and why the results changed instantly.

Go through the carousel.
Learn the signals.

Redesign with intention.
🔁 Share this with a designer who needs real redesign guidance.
📌 DON’T FORGET TO CHECK THE PIN COMMENTS!!!!

4 website redesign tips

Most designers want higher pay and better roles…
But they are stuck doing the same things all day!!

Let’s be real,

Changing buttons.
Fixing spacing.
Cleaning screens.
Tweaking text.

These tasks make your design “look good,”
But they don’t make you grow.

If you want a senior role, 
You need to start thinking like 
“a senior product designer”
not a “UI fixer.”

Here’s the simple truth:

Short-term work helps today.
Systems help tomorrow.
Future thinking shapes the whole product.

Senior designers don’t just design, 

→ They plan ahead.
→ They solve bigger problems.
→ They think beyond the screen.

And this is the mindset that gets you:

✔ better jobs
✔ higher salary
✔ bigger ownership
✔ real career growth

Grow your thinking → grow your value → grow your income.

REPOST and start practicing senior thinking today! 

P.S. DON’T FORGET TO SEE THE 📌 PIN COMMENTS DOWN BELOW. 
You’ll need it soon.

Stop expecting high checks 

I don’t fire weak designers.

But for the habits they refuse to change….

TBH, talent alone isn’t the problem
Habits are!

In the beginner years
I used to think these were what designers needed:

→ more tools,
→ more hours,
→ more courses…

I WAS WRONG.

It isn’t about capabilities
Rather, it’s a habit they repeat even when they know it!

Here are the habits that push the designers towards the exit!

1️⃣ Taking too long on unnecessary polishing
If you’re tweaking things no one asked for…
You’re not improving the work.
You’re wasting time and hurting your reputation.

2️⃣ “Design-only” thinking
If you can’t link your work to adoption or revenue…
You’re not designing for the business.
You’re just making screens.

3️⃣ Tool obsession
Ten tools won’t make you better.
One clear strategy will.
The best designers know this.

The top performers I’ve hired?
They focus on the problem.

Not the polish.
Not the tools.
Not the noise.

They broke these habits 
and that’s what made them indispensable.

Because growth doesn’t come from working harder.
It comes from breaking the habits that hold you back.

What’s one habit you had to break to accelerate your career?
P.S. Let’s have a chat in the pin comments!

Most designers will never become senior.

But the question is… are you among them?

If you want to step into a senior UX role,
you need more than talent.

You need skills most people skip.
Skills that actually move you forward.

So I put together a simple guide.
A friendly walkthrough of what really matters.

Inside the post, you will see:

→ Strategic thinking.
→ Product sense.
→ Deep user understanding.
→ Leadership.
→ Systems thinking.

And a bonus, you don’t wanna miss

Each one explained in a way you can apply today.

If you have ever wondered,
“Am I ready for that senior title?”
This guide will help you check in.

Scroll through.
Take what resonates.
Save what helps.

Ready to level up?
Repost and keep this guide close.

Comment on which skill you need to learn IMMEDIATELY!!!

5 Skills to be a Sr. UX designer

You’ve been taught the UX process wrong.
There. I’ve said it.

The truth?

You can follow the
 R → D → I → D → T
 framework perfectly…

…and still end up building something
users don’t actually want.

Why?

Because the UX process only works
When you understand the purpose
behind each step.

Not just the steps themselves.
Most beginners memorize the sequence.
But they never learn the meaning.

They follow the method.
But ignore the mindset.

And that’s exactly where
good ideas go to die.

In this guide, I’m breaking down
the 5 essential stages 

and the rookie mistakes
that quietly sabotage
good design at every level.

If you’re learning UX

This is the version
you should be using.

👇 Save and share this with a designer who needs to see it.

Which step do you struggle with most? Comment below.

P.S. Even applying one of these insights can transform your next project. 

Start small. Start today.

160% of our yearly revenue target achieved
And it is only November…

We do more than UI design, 
We help brands win their markets!

This showreel proves it's not just pretty UI
It's real work from real industries.

We made global freight easier with DocShipper
We built trust in Fintech with Raqamyah
We brought culture to life with Qatar Creates

People ask how we stay so consistent
Across so many sectors

The answer is simple
We hire strategic thinkers!

We moved from vendor to partner
We made the complex feel simple

While others rush through Q4
We are already planning for 2026!

This post is here to put a marker down.

The standard is set
Try to keep up!

5 Simple Steps to Turn Your Design into Code
(You won’t believe it’s that easy) 👇🏼

I believe you have seen most design-to-code tools
Those look powerful at first, but…
These secretly destroy a coder’s focus

Too many pop-ups.
Too many things are shouting for attention.

Among this chaos
The flow somehow gets lost...

So we designed that experience from zero
Here is how we built a faster design-to-code flow. 👇

1️⃣Start with focus

We didn’t start with features, but, 
We asked one question. 
“What makes a coder lose focus?”

The answer was simple
visual noise and mental overload.
So we removed the extras
Yes, we focused on the main ux problem

2️⃣ Build visual rhythm

Our focus is on how coders can scan text easily. 
Kept the dark mode, balanced spacing, and
Easy-to-read fonts

This way, the design looks steady 
And coders can focus without getting distracted

3️⃣ Add motion that teaches

We believe every animation has a purpose

So we kept the animation gentle and smooth
As a result, it won’t distract

Small cues, smooth transitions 
It feels alive without the busyness

4️⃣ Make collaboration feel natural

Coders rarely work alone.
So we built shared spaces that feel simple and calm.

Real-time edits. Quiet updates.
No chaos, no stress.

5️⃣Test with real creators

We watched developers use it in real time.
When they paused, we asked why.

When something felt easy, we kept it.
When something broke the flow, it was removed.

If you’re designing for complex tools, 
Remember: Flow is the real feature.

P.S. What’s one thing you’d change about today’s design-to-code tools?
Tell me in the comments.

How to build dashboards, users understand in 6 steps

(save this for your next project)

Most people think great dashboards are about more data!
Let me correct that: 

They’re not.

A good dashboard is about less confusion
Doesn't matter what the platform is

We built Electra, an EV charging dashboard.

Our goal was simple:
Turn complex EV data into solid information
So users can make fast decisions 

We planned to save time and make it simple

Here’s the 6-step approach we followed 👇

1️⃣ Start with real user behavior, 

Let’s make things easier
We mapped every action EV owners take daily

2️⃣ Make the battery and range the hero.

Show what matters first.
Range. Time. Battery.
One glance should answer everything.

3️⃣ Simplify discovery.

Nearby charging stations show to 
Help you decide now! 

4️⃣ Test clarity, not just usability.

We didn’t ask, “Can users use it?”
We asked, “Can users breathe while using it?”

5️⃣ Use visual hierarchy with purpose

Highlight priority.
Soften the rest.
Typography, color, and spacing guide the eyes.

6️⃣ Reveal depth only when needed

Show essentials first.
Details come later.
Right info, right moment.


A great EV dashboard doesn’t show everything.
It shows what matters most, when it matters most.

P.S. Got a dashboard you’re designing right now?
Tell me what you’re stuck on.

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