Neuromyofascial Science

As Chief Communications Officer at Neuromyofascial Science, I lead our mission to share groundbreaking work in neuromyofascial integration with global audiences. My role is pivotal in defining our communication strategy, highlighting our contributions to health and wellness through innovative research and practical applications.

Neuromyofascial Science merges the latest scientific insights with holistic health approaches, aiming to transform pain management, physical well-being, and rehabilitation practices. My efforts focus on making these complex concepts accessible and actionable for healthcare professionals and the broader public.

Responsibilities include crafting and executing a dynamic communications strategy, overseeing public relations, enhancing our media presence, and developing engaging content. I also foster strategic partnerships to broaden our impact and ensure Neuromyofascial Science principles are widely recognized and applied.

Achievements under my leadership:

Amplified our visibility, establishing Neuromyofascial Science as a thought leader in health and wellness.
Initiated key partnerships, expanding our influence and research capabilities.
Boosted our digital engagement through strategic social media and educational initiatives, leading to notable growth in community engagement and outreach.
My goal is to cement Neuromyofascial Science at the forefront of healthcare innovation, making its benefits universally acknowledged and adopted. Through focused communication strategies and a commitment to excellence, I am dedicated to bringing this vision to life, ensuring that we continue to lead with science, compassion, and innovation.

Chief Communications Officer (CCO)

INTENTIONAL

As the Creative Director and Co-founder of INTENTIONAL, I am dedicated to shaping the narrative of the digital age. My role is a seamless blend of strategic leadership, creative direction, and entrepreneurial spirit.

My key responsibility is to guide and empower creators, artists, and communities in their digital endeavors. I oversee our creative strategy, ensuring our solutions align with the evolving needs of the digital landscape. I work closely with our team to develop innovative approaches that help our clients navigate complex systems, leverage emerging technologies, and build secure and scalable digital businesses.

Drawing from my extensive experience in the digital frontier, I help our clients avoid the pitfalls of unproven apps and AI tools. Instead, I focus on providing practical, step-by-step guidance to turn their creative passion into profitable ventures.

In addition, my role at INTENTIONAL allows me to advocate for underrepresented and undervalued creatives. I firmly believe in the transformative power of creativity and technology, and I am committed to making this accessible to all.

At INTENTIONAL, we're more than just a Web3 agency. We're a platform that empowers creators to learn, grow, and thrive in the digital era. If you're a creator looking to make the leap to entrepreneurship, let's connect and navigate the future of digital entrepreneurship together.

Creative Director

CleanDesign Power Systems Inc.

I'm very excited to announce my position at CleanDesign - we have amazing plans for the ESG investment worldwide & actual products that save fuel & CO2 emisssion today in the oil & gas market.

Looking forward to delivering the messaging in our content to help us tell our amazing story.  A key for many companies in the growing ESG space is telling their complex stories to varying audiences from C-level, engineers, finance, & end-user.

It's an amazing opportunity both as environmental play & in respect to the financial structure which is ground breaking for the ESG space that will definitely be leading with our CleanDesign platform.

VP of Marketing & Business Development

- Launched and developed the TD for Me platform and the campaign concepts, content and approvals for this new geo-location platform.
- Lead the development of digital marketing content, ensuring all content is on-brand, consistent in terms of style, quality and tone of voice and optimized for search and user experience.
- Act as SME to build, manage and execute the development of use cases and content marketing strategies and tactics for TD for Me.
- Lead all types of content strategies and digital projects, including responsive website design, microsites, landing pages, banners, video production, and search.
- Focus on public sites, but consider the entire consumer journey and drive content integration points across channels, including social, mobile, video and print.
- Build and maintain relationships with key partners (Business, Planning, Digital Channel, Agencies) to understand and influence business strategies.
- Create agency briefs that leverage consumer insights to develop content strategies that support persistent business-as-usual content.
- Develop plans for tagging and reporting to measure against business objectives and overall site experience.
- Recommend and conduct ongoing usability tests to gauge content effectiveness and inform future initiatives.
- Experience with web analytics and leverage role of SME for SEO to optimize all types of marketing content.
- Partner with the Real Time team to identify KPIs and leverage analytics to recommend hypotheses to optimize content.
- Build standards, systems and best practices - both manual and via digital capabilities - for content creation, distribution, quality assurance, maintenance and archiving.
- Execute flawlessly to get projects into market within established processes of marketing project management.
- Manage budgets including invoice processing, accruals, and project tracking.

Digital Content Marketing Manager

Zenbanx

- Increased customer base & App downloads (iOS & Playstore)
- Executive engagement to present strategy, roadmaps, and to articulate value to key investors & partners.
- Research and identify new opportunities to improve portfolio capabilities through competitive analysis and industry research.
- Built a customer experience tracking & index to show how changes to the website & app affect the customer experience.
- Define KPI’s and provide insight to improve product performance.
- Developed Social Media team to respond to customer inquiries & issues – including reaching out to bloggers and niche sites to include company’s product.
- Created a Digital Optimization strategy that allowed us to track and monitor changes that increased conversion rates, identified best sources of converting paid traffic sources. Allowing us to lower our cost per app download each month.
- Enhanced programmatic ads with geo-targeting to enhance reach and use re-targeting to be anywhere our potential customers surf.
- Vendor management and support for contracts/activities with existing vendors and new vendor contracts/suppliers/third party.
- Support the establishment of ongoing processes to ensure the capabilities are operational and scalable across of all of Zenbanx’s properties as needed and continuously improve best practices and day two operations.
- Conducted customer/competitive/market intelligence research and analysis, consumer trends/demand and emerging technologies; attend related industry conferences.

VP of Digital Marketing

- A passion for a legendary customer experience, with a focus on putting the customer first in all decision making and design decisions. As represented in the winning of a monthly League of Excellence award April 2013 & the quarterly League of Excellence award Q4 2014. 
- Notable for 2014 includes improvements to the customer experience & an increase of approx. 1 million Natural Search visitors (new) from Search Engine Optimizations made on both pages, projects & campaigns.
- Managed Agency relationship with both Canadian & US agencies: including SOW review, weekly calls & project managing tasks, projects & campaigns.
- Defined SEO KPI’s and provide insight to improve performance & results of optimization efforts each month. Including the ability to pull Omniture reports via my Omniture access without having to result reports from Customer Insights team. 
- Partnered closely with line of business to understand business objectives, provide strategic guidance in relation to the opportunity and impact of online acquisition efforts.
- Partnered with data and analytics teams to develop and evolve the web reporting dashboards and analyze individual campaign performances to derive actionable insights to improve performance, conversion rates, and application starts / closes.
- Provided regular performance updates to business owners & line of business, including regular road shows to serve as the subject matter expert (SME) in making recommendations, sharing best practices, and alerting to new trends and emerging opportunities in the field of search & digital marketing.
- Collaborated with internal and external partners to develop planning and execution processes to streamline operations, especially in the areas of digital marketing strategy, creative development, media planning, reporting, and campaign QA.
- Provided executive engagement to present strategy, roadmaps, and to articulate value to key partners.
- Evangelized Search Engine Marketing

Senior Analyst - Digital Marketing

B2B Trust

Digital Marketing & Email Marketing Consultant

Change

Digital Marketing Consultant & Brand Strategist

ING DIRECT Canada

Digital Marketing & Email Marketing consultant

Internet Direct Marketing Group - IDMG

Digital Marketing Consultant

From the vibrant energy of Toronto, where my Eastern European immigrant roots taught me resilience and ambition, to leading the charge in digital innovation, my journey has been both diverse and remarkable. Today, as the creative force and co-founder of INTENTIONAL, a pioneering Web3 agency, I weave the narrative of the digital future.

With over two decades on the digital frontier, I've embraced the evolution from the internet's infancy to the current AI revolution. My path has positioned me at the helm of groundbreaking sectors including health technology, medical cannabis, psychedelics, cryptocurrencies, NFTs, and Web3. Collaborating with industry leaders and nurturing startups, my goal has always been to ignite digital journeys, unlocking entrepreneurial brilliance.

Now, as I merge my passion for digital innovation with a commitment to revolutionizing healthcare through Neuromyofascial Science, my focus sharpens on harnessing advanced technologies to enhance patient-centric healthcare solutions. My role in Neuromyofascial Science leverages my digital expertise to disseminate groundbreaking research and transformative health practices, making complex concepts accessible and actionable for a global audience.

If you're at the nexus of healthcare and digital innovation, seeking to elevate your impact or explore the untapped potential of Neuromyofascial Science in the digital realm, let's connect. Together, we can navigate the digital age, pushing boundaries and redefining possibilities in healthcare and beyond.

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