Level Agency

Chief Executive Officer

Managing Partner & President

President

Senior Vice President of Operations

Developed product and market strategies that positioned the company to achieve long term growth, while meeting annual revenue and profitability goals. Continually identified and assessed new markets, product and technology opportunities and ensured resources were in place to drive marketing strategy and capitalize on opportunities. 

• Served as a key and active member of the senior management operating team
• Provided leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
• Drove efforts with product and business development to define an overall product and technology portfolio strategy to drive the long term growth of the organization
• Ensured the development of all strategic product roadmaps and corresponding marketing plans
• Continuously evaluated trends and adjusted strategy to capitalize on shifts in the marketplace. 
• Analyzed existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
• Monitored business metrics in regard to revenues, profitability, market share and product portfolio mix. 
• Established metrics for the measurement of marketing program effectiveness
• Developed and manage the marketing budget
• Responsible (in collaboration with sales) for the development of the company’s revenue forecast
• Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

Vice President of Technology and Product

Member

Vistage Worldwide, Inc.

CallerReady LLC

Responsible for developing and implementing a product roadmap for the company that ensures development and testing of high quality, high value products/services that can be successfully marketed to consumers. Also responsible for leading the development of strategies to migrate customer service and sales onto a completely self service platform. 

• Drive the implementation of a Product roadmap within the company.
• Manage the existing stable of products and lead the ongoing development of enhancements to support increased value to customers.
• Gather and analyze feedback from sales, marketing, operations and partners/prospects to set the strategic vision for existing products and development of new products.
• Manage the execution of consumer research to further support rationale for product development and positioning within the marketplace.
• Direct our internal process to define the product strategy, roadmap and priorities.
• Research, develop & implement a best processes strategy for new product development, launch and analysis.
• Develop requirements documents and use cases for new product features.
• Monitor the status of development projects supporting new features
• Become an expert on other products in the marketplace
• Product life cycle & profitability management.
• Provide guidance and direction to the team on developing new products and managing the lifecycle of existing products
• Build a team to support rapid growth expectations.
• Develop & implement strategy to drive product and customer service onto the web.

Director of Interactive and Product Development

EDMC

As a member of EDMC Online Higher Education marketing department, the Search Manager is responsible for leading and executing search engine strategy for all OHE brands. This position entails development & management of search marketing plans, keyword campaigns, SEO, search inclusion and interactive advertising programs; negotiating contracts, monitoring results and making necessary adjustments in order to generate high-quality, cost-effective student inquiries. 

•	Direct and coordinate multiple “cross-platform” projects while working within established deadlines. 
•	Develop and implement strategy for Internet advertising campaigns designed to increase web site visitors, generate quality student inquiries, and strengthen all EDMC online brands. 
•	Manage and administer EDMC brands’ online budgets.
•	Ensure accuracy (BPC compliance) and quality of all electronic advertising and marketing creative.
•	Develops a collaborative relationship with EDMC to assure online marketing initiatives are in sync with EDMC philosophies and procedures.
•	 Adhere to budget constraints and adjustments while continuing to increase inquiries and web site traffic through the respective EDMC brands’ online marketing campaigns. 
•	Remain current with and possess a thorough understanding of available online advertising, SEO and marketing vehicles as well as measurement tools. 
•	Analyzes current procedures and processes to assure optimal utilization of web-based and email marketing initiatives. 
•	Monitor/track results of online marketing vehicles purchased.

HIGHLIGHTS
•	Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010)
•	Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010)

Search Marketing & Display Advertising Manager

• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business
• Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
• Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience 
• Work  with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements  Improve and document processes for gathering metrics and data analysis

HIGHLIGHTS
•	Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009)

Web Strategies Analyst

• Ownership for operational results of recruitment websites.  Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning
• Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience.   Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. 
• Provide leadership on web solutions development for the OHE organization.  Develop and manage scope, resources and project plans to deliver appropriate web solutions.
• Partner with OHE Marketing organization to implement marketing strategies.

HIGHLIGHTS
•	Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010)
•	Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010)

Web Producer, Student Recruitment

Recruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Serve as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.

Director Of Admissions

The Dinner Pantry, Inc

Developing and executing the go-to-market strategy for a food service startup. Creating and fully developing company network infrastructure and e-commerce website. Responsible for the content and publication of said website by coordinating, designing, and monitoring electronic publications for distribution. Developing and implementing strategies to improve group marketing.

Head of Marketing & Product

In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency’s revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries.

Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement.

His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level’s operations and strategic direction - eventually purchasing the company in 2021 with his partner, Patrick Van Gorder.

Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows he’s set the agency up for success.

Patrick Patterson

Magenta Inc.

Creative Director

Esther Parkhurst Design

Design consulting services specializing in product design + trend for home and lifestyle products, including home decor, decorative accessories, tabletop and entertaining, home furnishings and textiles, brand development, and interior styling.
Seasoned Creative Leader, Design Director, Creative Director
I conceptualize original ideas, focus on, research trends, branding and create design concepts, material directions, and color palettes. Collaborating closely with clients through concept ideation, prototype sampling, and production approval, I use my extensive experience to bridge viable creative visions with business objectives.

Design Consultant |  Director Design, Creative Director Home + Lifestyle

Lowe's Companies, Inc.

🌟 Lowe's: Retail Design Innovator
Led Lowe's Product Design & Trend, surpassing forecasts to achieve +16B in Private Brand sales. Transformed Home Décor into #1 in sales and margin growth. Streamlined workflows, optimized calendars, and expanded brand offerings, driving Home Decor to 5.4% of total company sales in 2022. As a creative visionary and leader, I fostered a culture of innovation, serving as a servant leader with a focus on people and team. Connect with me to explore new design horizons and foster a collaborative, creative environment.

Senior Director Design & Trend at Lowe's

CUSH LIVING

🌟 Cush Living: Visionary Design Leader
Led visionary design at Cush Living, steering the creation of 300+ SKUs from ideation to market. Pioneered luxury outdoor designs with performance fabrics. Mastered creative direction across catalogs, packaging, web, and social media. Achieved +35% comp growth through a strategic marketing approach, securing a national retailer contract for 200+ custom products. Instrumental in innovative concepts for large-scale corporations and hospitality clients.
🚀 Join me in shaping design excellence. Let's connect!

Chief Design Officer

Hallmark Cards

🌟 Director of Design | Hallmark Home & Gifts
As the Director of Design at Hallmark Home & Gifts, I led with vision and creativity, driving a team to develop innovative and trend-forward product lines. Focusing on leadership and leading creative teams, I fostered an environment of collaboration and excellence. Drove $10MM wholesale ($22MM at retail) through innovative product suites, achieving +220% comp sales growth. Led design for 2400+ SKUs, generating $40MM in annual sales. My visionary approach to creative direction, trends, and cross-functional collaboration has been instrumental in elevating design excellence and driving strategic innovation. Connect with me to explore new possibilities in design and leadership!

Director of Design | Hallmark Home & Gifts 

Senior Design Manager | Home & Gift Division

TarHong

🌟 Design Director | TarHong: Special Projects
As Design Director at TarHong, I spearheaded strategic design leadership, directing product design and development for diverse categories. Managing a dynamic team, I drove innovation and excellence, creating a portfolio of custom product designs for national and international retailers. Navigated complexities beyond design, delving into wholesaler and factory intricacies. Beyond traditional design, I leveraged wholesale and factory expertise, navigating complexities in sourcing, production processes, and quality assurance. My role extended to client and vendor relations, enhancing customer satisfaction and maintaining high-quality standards. With a global perspective, I conducted trend research, contributing to a forward-thinking approach in design and product development. Let's connect to explore design possibilities and industry insights!

Design Director, Special Projects

🌟 Sr. Product Development Manager | Tag: Trade Associates Group
🎨 Led Design & Trend strategy, shaping innovative product development. Managed team to create 1600 SKUs annually across various categories. Implemented efficient product development calendar, fostering transparency. Globally traveled for vendor relations and trend research.

Senior Product Development Manager

Sears Holdings

🌟 Director, Home Design | Sears Holdings

🎨 Led product design for Sears & Kmart home divisions, overseeing various categories and generating nearly $200M in annual sales with 2300 SKUs. Built and managed a dynamic design team, collaborating on cross-functional product line strategies. Pioneered e-commerce expansion, adding 500 SKUs. Globally traveled to ensure products met quality standards.

🚀 Let's connect to explore design opportunities!

Director, Home Design

Blockware LLC

🌟 Design Manager | Product Development and Design

Led product design and art direction for Blockware's licensed brands, including Liz Claiborne, Seventeen, Cosmo Girl, Roxy, and Nautica. Managed a dynamic team of 4 designers, driving the development of seasonal collections with a strategic blend of sales data, trend forecasting, and competitor insights. Simultaneously overseeing multiple brands and collections across diverse seasons, I cultivated strong relationships with licensors and customers like Bed Bath & Beyond, Sears, JC Penny, and Home Goods. Traveled to Hong Kong and Mainland China to identify innovative vendors and techniques, infusing global perspectives into our designs. Connect with me to explore design possibilities and strategic collaborations!

Design Manager | Product Development & Design

Pottery Barn

🌟 Designer - Product Development & Design | Pottery Barn
Collaborated closely with the SVP of Design at Pottery Barn to craft unique and on-trend seasonal visions, consistently aligned with the brand. Directed styling and designed visual concepts for trend meetings, launches, and reviews. Created concepts for home decor, ensuring alignment with Pottery Barn's aesthetic. Managed national store presence, traveling with the SVP of Design, and fostered cross-functional team relationships between Product Design, Pottery Barn Visuals, and Creative Services.
🚀 Connect with me to explore design possibilities and strategic collaborations!

Designer - Product Development & Design

🌟 Passionate Design Leader | Home & Lifestyle Maven | Style Visionary

 I am a seasoned creative director & creative leader, driven by an unwavering passion for enriching living experiences through thoughtful design. Across my career, I've shaped trends, defined brands, and crafted innovative products for companies like Williams-Sonoma Inc., Crate & Barrel, Hallmark, Anthropologie, Sainsbury’s, Lakeland, Target, Walmart, and more.

As a people-first and servant leader, I foster collaboration and nurture team growth. My leadership style creates environments where individuals thrive and contribute their best, ensuring a harmonious blend of creativity, productivity and fun. And one of my favorite quotes is "Work Hard and Be Nice to People" 

Accomplishments:
*Translated global/national trends into innovative concepts and product assortments.
*Established brand visions, ensuring consistency across teams.
*Excelled in trend forecasting, developing consumer product line strategies.
*Mentored and cultivated high-performing product design teams.
*Fostered collaboration, driving continuous process improvement.
*Orchestrated positive sales performance for prestigious licensed brands.
*Developed and curated visionary direction for an extensive portfolio.
*Demonstrated expertise in custom and bespoke design projects, including home outdoor interiors direct to consumers.

Visionary Perspective:
In my design philosophy, creativity harmonizes with purpose. I envision a future where living spaces aren't just adorned but enriched. Each product narrates a unique story, and every space reflects a distinctive blend of style and comfort. Firmly believing in the transformative power of design to elevate everyday experiences, my mission is to continue redefining design with passion and purpose, making exceptional design accessible to all.

Connect & Collaborate:
Let's connect to explore new design possibilities, share industry insights, and collaborate on projects that elevate the living experience. Together, we can turn visions into reality and inspire the world with exceptional design.

🚀 Specialties:
Design & Product Development
Brand Management & Development
Leading and Building High Functioning Teams
Creative Direction
Cross Collaboration
Trend Forecasting & Analysis
Trend Distillation to Product
Design Strategy
Creative Ideation
Vendor Relationships
Process Improvement

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Patrick Patterson

Esther Parkhurst

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