Level Agency

Chief Executive Officer

Managing Partner & President

President

Senior Vice President of Operations

Developed product and market strategies that positioned the company to achieve long term growth, while meeting annual revenue and profitability goals. Continually identified and assessed new markets, product and technology opportunities and ensured resources were in place to drive marketing strategy and capitalize on opportunities. 

• Served as a key and active member of the senior management operating team
• Provided leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
• Drove efforts with product and business development to define an overall product and technology portfolio strategy to drive the long term growth of the organization
• Ensured the development of all strategic product roadmaps and corresponding marketing plans
• Continuously evaluated trends and adjusted strategy to capitalize on shifts in the marketplace. 
• Analyzed existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
• Monitored business metrics in regard to revenues, profitability, market share and product portfolio mix. 
• Established metrics for the measurement of marketing program effectiveness
• Developed and manage the marketing budget
• Responsible (in collaboration with sales) for the development of the company’s revenue forecast
• Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

Vice President of Technology and Product

Member

Vistage Worldwide, Inc.

CallerReady LLC

Responsible for developing and implementing a product roadmap for the company that ensures development and testing of high quality, high value products/services that can be successfully marketed to consumers. Also responsible for leading the development of strategies to migrate customer service and sales onto a completely self service platform. 

• Drive the implementation of a Product roadmap within the company.
• Manage the existing stable of products and lead the ongoing development of enhancements to support increased value to customers.
• Gather and analyze feedback from sales, marketing, operations and partners/prospects to set the strategic vision for existing products and development of new products.
• Manage the execution of consumer research to further support rationale for product development and positioning within the marketplace.
• Direct our internal process to define the product strategy, roadmap and priorities.
• Research, develop & implement a best processes strategy for new product development, launch and analysis.
• Develop requirements documents and use cases for new product features.
• Monitor the status of development projects supporting new features
• Become an expert on other products in the marketplace
• Product life cycle & profitability management.
• Provide guidance and direction to the team on developing new products and managing the lifecycle of existing products
• Build a team to support rapid growth expectations.
• Develop & implement strategy to drive product and customer service onto the web.

Director of Interactive and Product Development

EDMC

As a member of EDMC Online Higher Education marketing department, the Search Manager is responsible for leading and executing search engine strategy for all OHE brands. This position entails development & management of search marketing plans, keyword campaigns, SEO, search inclusion and interactive advertising programs; negotiating contracts, monitoring results and making necessary adjustments in order to generate high-quality, cost-effective student inquiries. 

•	Direct and coordinate multiple “cross-platform” projects while working within established deadlines. 
•	Develop and implement strategy for Internet advertising campaigns designed to increase web site visitors, generate quality student inquiries, and strengthen all EDMC online brands. 
•	Manage and administer EDMC brands’ online budgets.
•	Ensure accuracy (BPC compliance) and quality of all electronic advertising and marketing creative.
•	Develops a collaborative relationship with EDMC to assure online marketing initiatives are in sync with EDMC philosophies and procedures.
•	 Adhere to budget constraints and adjustments while continuing to increase inquiries and web site traffic through the respective EDMC brands’ online marketing campaigns. 
•	Remain current with and possess a thorough understanding of available online advertising, SEO and marketing vehicles as well as measurement tools. 
•	Analyzes current procedures and processes to assure optimal utilization of web-based and email marketing initiatives. 
•	Monitor/track results of online marketing vehicles purchased.

HIGHLIGHTS
•	Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010)
•	Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010)

Search Marketing & Display Advertising Manager

• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business
• Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
• Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience 
• Work  with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements  Improve and document processes for gathering metrics and data analysis

HIGHLIGHTS
•	Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009)

Web Strategies Analyst

• Ownership for operational results of recruitment websites.  Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning
• Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience.   Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. 
• Provide leadership on web solutions development for the OHE organization.  Develop and manage scope, resources and project plans to deliver appropriate web solutions.
• Partner with OHE Marketing organization to implement marketing strategies.

HIGHLIGHTS
•	Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010)
•	Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010)

Web Producer, Student Recruitment

Recruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Serve as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.

Director Of Admissions

The Dinner Pantry, Inc

Developing and executing the go-to-market strategy for a food service startup. Creating and fully developing company network infrastructure and e-commerce website. Responsible for the content and publication of said website by coordinating, designing, and monitoring electronic publications for distribution. Developing and implementing strategies to improve group marketing.

Head of Marketing & Product

In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency’s revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries.

Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement.

His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level’s operations and strategic direction - eventually purchasing the company in 2021 with his partner, Patrick Van Gorder.

Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows he’s set the agency up for success.

Patrick Patterson

The Founder Accelerator: Coach, Advisor & Mentor

Helping high-performing founders scale faster with absolute clarity

Founder

Treevotion

Sold in 60 countries during the first year of execution and planted +50K trees.

Planting 1 BILLION trees around the World in the most needed areas, building global awareness and consciousness on deforestation, driving people to help and share what they do in order to inspire to help everyday.

Every bracelet sold will fund the planting and follow up of 2 trees :)

Entrepreneurs'​ Organization

Co-Founded the non-profit EO (Entrepreneurs Organization) in Argentina. 

We grew the chapter to 120 members (all selling +1mm usd a year).

Co-Founder

clickOn Argentina

Board Member

co-CEO at Grupo clickOn managing 4 companies and +125 employees and USD 10MM in annual revenues :

1) clickOn (clickon.com.ar): #3 largest daily-deals site in Argentina, with +1.5MM users & +1MM transactions.

2) Agrupate (agrupate.com.ar): #2 competitor in Argentina, acquired in October 2015, with +2MM users and +1,5MM tickets sold.

3) Cupónica: (cuponica.com.ar): #4 competitor in Argentina, acquired in April 2015. +1MM users and 1MM coupons sold.

4) Silenzzo Mattresses (silenzzo.com): Vertical integration for the purpose of creating a mattress and sommier brand with nationwide reach.

Co-Founder & CEO

Founded and launched from scratch the startup clickOn.com.ar in Argentina.

Nowadays it’s present in 10 cities, has 2,500,000 users, 14k merchants, +90 employees and more than 2,000,000 coupons sold.

Company #2 in Argentina’s daily-deals ranking, that was acquired by Grupo Globo, the largest media company in Brazil.

clickOn Group has 3 companies under it’s portfolio: Coupons (clickon.com.ar); Travel Agency (clickon.com.ar/viajes); clickOn Discount Card (tarjetaclickon.com.ar).

Co-Founder & Sales Director

Anheuser-Busch InBev

Design and implementation of Sales structure hybrid models & Go-To-Market models nationwide.

Strategic Planning Coordinator

In charge of the largest Pepsi and Quilmes beer Distributor in GBA Norte (Buenos Aires), with 6000 PoS in charge, 1250 freezers, 19 million anual litres of beer and 11 of soft drinks. I coordinated the sales structure (45 salespeople, 6 supervisors y 1 sales manager).

Sales Manager Sr

For 7 months I was Senior Sales Supervisor for the Trade sales channel, in charge of 900 Convenience Stores and Groceries, and 6 moths for Self-Service stores the largest sales channel for AB-Inbev, with a team of 13 salesmen and repo and 250 PoS's.

Senior Sales Supervisor

"Jóvenes Profesionales" Program (Trainee / "Young Professionals") -  being one of the 25 selected out of 9500 applicants; we rotated between all marketing and sales areas in the company for 15 months. 
I spent 4 months knowing the 3 sales channels, 4 months as Marketing Assistant in Brahma beer and 6 months in Gatorade leading the "Propel by Gatorade" market launch.

Trainee - Joven Profesional

3x Founder | Founder Acceleration Coach | Helping high-performing founders scale faster with absolute clarity | Sold $65mm online

As a founder of 3 companies and 1 non-profit, with 2 successful exits, I’ve seen firsthand what it takes to grow a business.

I’ve also experienced the toll of stress, insomnia, and health challenges. I know how overwhelming it can be when scaling your business feels like an uphill battle.

In my 11 years with EO Argentina, I listened to the struggles of +100 successful founders (doing at least USD 1M a year in sales). I realized that beneath the surface, it’s often chaos: isolation, financial pressure, and fear of burnout. 

While most accelerators focus on startups, the truth is that, for businesses under $10MM in revenue, the biggest bottleneck to growth is you: the founder.

That's why I created Founder Accelerator: to empower the founders of renowned companies like Swag, Trading Company, Sancho Motors, Jams, Crawford Partners LLC, Lemon Basil, We Are Doers, and Mad Hatter LLC. 

My mission is to help them scale themselves first enhancing their clarity, focus, and efficiency, so they can grow their businesses with unparalleled speed and confidence.

Through personalized coaching, a 5-pillar playbook, and access to top professionals, we don’t just build businesses — we optimize the founder. 

If you're ready to scale your business while maintaining a healthy, balanced life, send me a DM and I’ll show you how Founder Accelerator can help you achieve both.

Ignacio Carcavallo

Admitting you're drowning is f*cking hard. It's hard to say out loud:

"I want to stop sleeping 4 hours a night."

"I don't want to spend my life doing work I hate."

"I want to stop being stressed every single day."

"I need help. This is too much."

I’m grateful for the founders who are brave enough to admit that burnout and grinding isn't the life they want to build. Grateful for their trust. Grateful to watch them get their lives back.

You didn't start this business to be miserable. You started it for freedom. For control. For stability.

So don't let the journey drive you away from that.

🔥 For the next 5 days, I'm offering a 40% discount on 1:1 coaching sessions.

We'll identify your biggest blockers and map out exactly how to scale yourself so you can scale your business. 

Limited slots. 

Link in bio. Let's make a better 2026.

3x Founder | Founder Accelerator | Helping high-performing founders scale faster with absolute clarity | Sold $65mm online

Discount

If you need someone to hold you accountable while you work on your visionary time and helps you execute your vision, the Founder Accelerator Execution Group is exactly what you need in 2026. 

You can check all frameworks and systems with the link in my bio. 

It’s the difference between grinding another year and actually scaling yourself and your company.

Here's a bucket of iced water before 2026 starts

How to create a 3-year vision so your team stops asking you about every decision

Your 3-year picture is the bridge between today and your 10-year target. It shows what needs to be true in three years to stay on track. And when you combine it with your core values, those two things become the filter for EVERY decision.

Now your team can make calls without you. You stop being the bottleneck.

This is Day 4 of the Vision to Traction Organizer. Follow for the full series on building a 2026 plan with real structure.

How to delegate before vacation (without your business falling apart)

If you can't take time off without checking your phone every hour, you don't have a delegation problem. You have a system problem.

This carousel shares the fix so you can actually disconnect.

Want the complete delegation framework? Link in bio for the Hiring & Recruiting Course.

Vacation - delegation

How to test skills in job interviews (instead of just asking about past experience)

You wouldn't hire a goalkeeper by asking "Tell me about your best save." You'd kick balls at them and watch them perform.

But most founders hire salespeople after hearing great stories about their past wins. No live demo. No skills test. Just confident answers and a polished resume.

Want the full framework for testing skills and values in interviews? Comment "Course" below.

No one would hire a goalkeeper based on...

How to set business goals for 2026 (that your team can actually execute on)

The reason your 2025 goals failed isn't lack of effort. It's lack of clarity. Vague goals create hidden expectations. 

The fix: Write goals like a third party will audit them. No room for interpretation. No "what I really meant was..."

This is Day 5 of the Vision to Traction Organizer. We're building a 2026 plan that doesn't fall apart by February.

Follow for the rest.

Most founders hire on gut feel. 

They like someone's energy. 

Their resume looks good. 

They have the right experience. 

Then 6 months later, they realize: This person is talented. But they're toxic. Or they don't make decisions the way we do. Or they're not aligned with how we actually work.

Skills got them in the door. But values are what make them stay or what destroy your culture. The big question us: HOW DO YOU TEST THEM? 

If you want the full system, check the course in my bio.

I talk to founders every week who are beating themselves up for not being further along.

Then I ask: "Where were you 3 years ago?"

The shift in their face is immediate. 

They forgot. They've been so focused on the gap between where they are and where they want to be, they stopped seeing how far they've actually traveled.

If that's you today - pause. Look back for a second. You've built something most people only talk about.

Happy Thanksgiving.

How to differentiate your business from competitors (and stop competing on price)

If you're dropping prices to close deals, you don't have a positioning problem. You have a clarity problem.

Your 3 Uniques are the specific reasons clients choose YOU over everyone else. Not vague benefits. Concrete differentiators your team can sell and your clients can articulate.

This is Day 3 of the Vision to Traction Organizer. Follow for the full series on building a 2026 plan that actually works.

How to set a 10-year business goal (even when you can't predict next month)

Most founders avoid long-term planning because scaling feels unstable. But here's the truth: you DO have a vision. You just haven't written it down.

Your 10-year target doesn't need to be a fantasy. It needs to be bold, ambitious, but realistic. Something that makes it clear WHY you're putting in effort today.

This is Day 2 of the Vision to Traction Organizer. Follow for the full series. We're building your 2026 plan with real frameworks, not generic templates.

How to assign accountability for business goals

When you put two people on one goal, both assume the other is handling it. Then nothing gets done. Or it gets done halfway. And when you ask "who's responsible?" you get finger-pointing instead of answers.

One owner doesn't mean they do everything themselves. It means they're the single point of contact. The person whose name is on it. 

This is Day 6 of the Vision to Traction Organizer. Follow for the complete 2026 planning framework.

taplio

The Battle

Patrick Patterson

Ignacio Carcavallo

Followers

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taplio

The Battle

Patrick Patterson

Ignacio Carcavallo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ignacio Carcavallo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreIgnacio Carcavallo's LinkedIn Performance